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Clark County, Wisconsin Demographics 2026

Clark County, Wisconsin has a population of 34,739, the 41st most populous county in Wisconsin. The median household income is $67,400 and the median home value is $172,800. The poverty rate is 12.1%.

Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes

Clark County Quick Facts

Population 34,739
Median Household Income $67,400
Median Home Value $172,800
Poverty Rate 12.1%
Unemployment Rate 3.7%
Median Age 36.7 years
Homeownership Rate 78.5%
Affordability Ratio 2.6x
Bachelor's Degree+ 13.0%
High School Graduation 82.9%
Cities/Places 10
Population 34,739 41st of 72
Median Income $67,400 13% lower than state
Poverty Rate 12.1%
Unemployment 3.7%

How Clark County Changed

Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.

Metric2019–20232020–2024Change
Population34,73634,739+0.0%
Median household income$66,250$67,400+1.7%
Median home value$163,800$172,800+5.5%

Economy & Housing

Household Income Distribution

Under $25K 13.9%
$25K-$50K 20.6%
$50K-$100K 35.1%
$100K+ 30.4%
Detailed income brackets
Under $10K
3.3%
$10K-$15K
3.8%
$15K-$20K
3.3%
$20K-$25K
3.4%
$25K-$30K
4.0%
$30K-$35K
3.8%
$35K-$40K
4.3%
$40K-$45K
4.7%
$45K-$50K
3.9%
$50K-$60K
8.9%
$60K-$75K
12.1%
$75K-$100K
14.1%
$100K-$125K
10.9%
$125K-$150K
6.3%
$150K-$200K
7.5%
$200K+
5.7%

Employment

3.7% Unemployment Rate State: 3.3%|National: 5.2%
64.3% Labor Force Participation

Housing Overview

Owner 78.5%
Renter 21.5%
Affordability Index Very Affordable
2.6x home value to income ratio
Median gross rent $823/mo 14.7% of median household income annually

People & Demographics

Diversity Index

18out of 100
Very Low Diversity

A less diverse community where one racial or ethnic group represents a large majority.

State average: 37 | National average: 61

Education

Cities & Places in Clark County

CityPopulationMedian IncomePovertyHome Value
Neillsville2,230$60,17915.1%$117,700
Thorp1,590$53,4249.8%$160,000
Loyal1,363$65,28411.8%$119,700
Greenwood1,100$65,11213.7%$119,500
Owen920$61,25012.0%$140,900
Withee520$68,75010.8%$95,900
Curtiss442$68,52321.7%$90,800
Granton345$58,19426.4%$110,400
Chili306$56,33310.6%$155,600
Humbird300$49,62517.3%$95,000

Population Overview

Clark County is located in Wisconsin with a total population of 34,739. It is the 41st most populous county out of 72 in Wisconsin. The county encompasses 10 Census-designated places.

Age Demographics

The median age in Clark County is 36.7 years. This is 9% lower than the state median of 40.2 years. With 29.7% of the population under 18, Clark County has a notably young demographic profile, suggesting a family-oriented community.

Economy, Income & Housing

The median household income in Clark County is $67,400. This is 13% lower than the state median of $77,485. It is also 17% lower than the national median of $80,734. The poverty rate stands at 12.1%. This is 14% higher than the state poverty rate of 10.5%. The unemployment rate is 3.7%. This is 15% higher than the state rate of 3.3%. The median home value is $172,800. Housing costs are 35% lower than the state median of $266,500. With a home-value-to-income ratio of just 2.6x, Clark County is one of the most affordable housing markets in the area. 78.5% of occupied housing units are owner-occupied. This homeownership rate is 16% higher than the state average of 67.8%.

Race & Ethnicity

Clark County has a predominantly White (non-Hispanic) population, comprising 90.5% of all residents. Hispanic or Latino residents account for 6.4%. The Black or African American population (0.3%) is well below the state average of 5.9%. The Asian population (0.4%) is well below the state average of 2.9%.

Education

13.0% of residents aged 25 and older hold a bachelor's degree or higher. This is among the lowest rates in the state, which may correlate with employment and income patterns. This is 61% lower than the state rate of 33.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 82.9%.

Data Sources & Methodology

All figures for Clark County come from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates, with comparisons drawn against Wisconsin and national averages from the same dataset. See our methodology page for how each metric is defined, or data.census.gov for official tables with margins of error.

Frequently Asked Questions

What is the population of Clark County, Wisconsin?

Clark County has a population of 34,739, making it the 41st most populous county in Wisconsin.

What is the median income in Clark County?

The median household income in Clark County is $67,400 with a poverty rate of 12.1%.

How many cities are in Clark County, Wisconsin?

Clark County contains 10 Census-designated places.