Douglas County, Wisconsin Demographics 2026

Name: Douglas County, Wisconsin Demographics
Creator: U.S. Census Bureau
License: https://www.census.gov/data/developers/about/terms-of-service.html

Douglas County, Wisconsin has a population of 44,229, the 34th most populous county in Wisconsin. The median household income is $75,099 and the median home value is $205,800. The poverty rate is 10.8%.

Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes

Douglas County Quick Facts

Population 44,229

Median Household Income $75,099

Median Home Value $205,800

Poverty Rate 10.8%

Unemployment Rate 3.1%

Median Age 42.7 years

Homeownership Rate 71.9%

Affordability Ratio 2.7x

Bachelor's Degree+ 28.4%

High School Graduation 94.4%

Cities/Places 8

Population 44,229 34th of 72

Median Income $75,099 3% lower than state

Poverty Rate 10.8%

Unemployment 3.1%

How Douglas County Changed

Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.

Metric	2019–2023	2020–2024	Change
Population	44,197	44,229	+0.1%
Median household income	$72,579	$75,099	+3.5%
Median home value	$190,400	$205,800	+8.1%

Median Household Income

Douglas

$75,099

$77,485

National

$80,734

Median Home Value

Douglas

$205,800

$266,500

National

$332,700

Economy & Housing

Household Income Distribution

Under $25K 15.9%

$25K-$50K 19.0%

$50K-$100K 28.6%

$100K+ 36.5%

Detailed income brackets

Under $10K

4.3%

$10K-$15K

4.4%

$15K-$20K

3.9%

$20K-$25K

3.4%

$25K-$30K

4.1%

$30K-$35K

3.3%

$35K-$40K

4.9%

$40K-$45K

3.4%

$45K-$50K

3.3%

$50K-$60K

7.9%

$60K-$75K

7.1%

$75K-$100K

13.6%

$100K-$125K

12.5%

$125K-$150K

8.4%

$150K-$200K

9.5%

$200K+

6.1%

Employment

3.1% Unemployment Rate State: 3.3%|National: 5.2%

62.1% Labor Force Participation

Housing Overview

Owner 71.9%

Renter 28.1%

Affordability Index Very Affordable

2.7x home value to income ratio

Median gross rent $909/mo 14.5% of median household income annually

People & Demographics

Age Distribution

Under 18

19.1%

18-34

20.7%

35-54

24.7%

55-74

27.8%

75+

7.7%

Race & Ethnicity

Diversity Index

Very Low Diversity

A less diverse community where one racial or ethnic group represents a large majority.

State average: 37 | National average: 61

Education

Educational Attainment (Adults 25+)

Cities & Places in Douglas County

City	Population	Median Income	Poverty	Home Value
Superior	26,677	$64,216	13.3%	$180,400
Lake Nebagamon	963	$79,250	3.4%	$284,500
Superior	653	$70,694	8.4%	$274,200
Solon Springs	649	$75,625	8.6%	$211,500
Poplar	626	$113,125	5.2%	$255,600
Oliver	462	$86,250	6.9%	$223,200
Brule	162	$92,917	8.0%	$232,100
Gordon	128	$76,250	4.7%	$112,500

Explore Wisconsin Rankings

Cities by Population All cities ranked by size Richest Cities Ranked by median income Most Educated By bachelor's degree rate Most Affordable By housing affordability

Population Overview

Douglas County is located in Wisconsin with a total population of 44,229. It is the 34th most populous county out of 72 in Wisconsin. The county encompasses 8 Census-designated places.

Age Demographics

The median age in Douglas County is 42.7 years. This is 6% higher than the state median of 40.2 years.

Economy, Income & Housing

The median household income in Douglas County is $75,099. This is 3% lower than the state median of $77,485. It is also 7% lower than the national median of $80,734. The poverty rate stands at 10.8%. This is 2% higher than the state poverty rate of 10.5%. The unemployment rate is 3.1%. This is 4% lower than the state rate of 3.3%. The median home value is $205,800. Housing costs are 23% lower than the state median of $266,500. With a home-value-to-income ratio of just 2.7x, Douglas County is one of the most affordable housing markets in the area. 71.9% of occupied housing units are owner-occupied. This homeownership rate is 6% higher than the state average of 67.8%.

Race & Ethnicity

Douglas County has a predominantly White (non-Hispanic) population, comprising 89.8% of all residents. Hispanic or Latino residents account for 1.9%. The Black or African American population (0.8%) is well below the state average of 5.9%. The Hispanic or Latino population (1.9%) is well below the state average of 8.0%. The Asian population (0.8%) is well below the state average of 2.9%.

Education

28.4% of residents aged 25 and older hold a bachelor's degree or higher. This is 15% lower than the state rate of 33.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 94.4%.

Data Sources & Methodology

All figures for Douglas County come from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates, with comparisons drawn against Wisconsin and national averages from the same dataset. See our methodology page for how each metric is defined, or data.census.gov for official tables with margins of error.

Frequently Asked Questions

What is the population of Douglas County, Wisconsin?

Douglas County has a population of 44,229, making it the 34th most populous county in Wisconsin.

What is the median income in Douglas County?

The median household income in Douglas County is $75,099 with a poverty rate of 10.8%.

How many cities are in Douglas County, Wisconsin?

Douglas County contains 8 Census-designated places.