Superior, Wisconsin Demographics & Population 2026
During the 2020–2024 ACS period, Superior, Wisconsin had a total population of 26,677, the 30th largest city in Wisconsin, with a median household income of $64,216, which is 17% lower than the state average. The poverty rate is 13.3%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Superior Quick Facts
How Superior Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 26,550 | 26,677 | +0.5% |
| Median household income | $63,415 | $64,216 | +1.3% |
| Median home value | $168,500 | $180,400 | +7.1% |
How Superior Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 37 | National average: 61
Education
Educational Attainment (Adults 25+)
Superior Rankings in Wisconsin
Explore Wisconsin Rankings
Other Cities in Douglas County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Lake Nebagamon | 963 | $79,250 | 3.4% | $284,500 |
| Superior | 653 | $70,694 | 8.4% | $274,200 |
| Solon Springs | 649 | $75,625 | 8.6% | $211,500 |
| Poplar | 626 | $113,125 | 5.2% | $255,600 |
| Oliver | 462 | $86,250 | 6.9% | $223,200 |
| Brule | 162 | $92,917 | 8.0% | $232,100 |
| Gordon | 128 | $76,250 | 4.7% | $112,500 |
Cities Similar to Superior
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Stevens Point | 25,785 | $58,031 | $195,400 | 37.9% | 16.6% |
| Neenah | 27,336 | $75,374 | $210,700 | 35.8% | 8.6% |
| De Pere | 25,301 | $84,869 | $280,600 | 37.7% | 5.6% |
| Watertown | 22,774 | $70,107 | $222,100 | 18.2% | 9.9% |
| Mount Pleasant | 27,953 | $91,616 | $292,400 | 37.7% | 5.9% |
Population Overview
Superior is a mid-sized community located in Wisconsin, within Douglas County. The total population is 26,677. It ranks as the 30th most populous out of 808 Census-designated places in Wisconsin.
Age Demographics
The median age in Superior is 39.1 years. This is 3% lower than the state median of 40.2 years.
Economy, Income & Housing
The median household income in Superior is $64,216. This is 17% lower than the state median of $77,485. It is also 20% lower than the national median of $80,734. The poverty rate stands at 13.3%. This is 26% higher than the state poverty rate of 10.5%. The unemployment rate is 3.1%. This is 3% lower than the state rate of 3.3%. The median home value is $180,400. Housing costs are 32% lower than the state median of $266,500. With a home-value-to-income ratio of just 2.8x, Superior is one of the most affordable housing markets in the area. 60.6% of occupied housing units are owner-occupied. This homeownership rate is 11% lower than the state average of 67.8%.
Race & Ethnicity
Superior has a predominantly White (non-Hispanic) population, comprising 88.2% of all residents. Hispanic or Latino residents account for 2.5%. The Black or African American population (1.1%) is well below the state average of 5.9%. The Hispanic or Latino population (2.5%) is well below the state average of 8.0%. The Asian population (1.1%) is well below the state average of 2.9%.
Education
29.1% of residents aged 25 and older hold a bachelor's degree or higher. This is 13% lower than the state rate of 33.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 93.5%.
Data Sources & Methodology
All demographic data for Superior, Wisconsin is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Wisconsin state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 808 Census-designated places in Wisconsin. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Superior, Wisconsin?
Superior, Wisconsin has a population of 26,677 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Superior, WI?
The median household income in Superior is $64,216, which is 20% lower than the national median of $80,734.
What is the poverty rate in Superior, WI?
The poverty rate in Superior is 13.3%. This means approximately 3,429 residents live below the federal poverty line.
What is the racial makeup of Superior, Wisconsin?
Superior's population is 88.2% White, 1.1% Black, 2.5% Hispanic/Latino, and 1.1% Asian.
What is the median home value in Superior, WI?
The median home value in Superior is $180,400. The home-value-to-income ratio is 2.8x.
How educated is Superior, Wisconsin?
29.1% of adults (25+) in Superior hold a bachelor's degree or higher, and 8.3% hold a graduate or professional degree.