Florence, Wisconsin Demographics & Population 2026
During the 2020–2024 ACS period, Florence, Wisconsin had a total population of 488, the 541st largest community in Wisconsin, with a median household income of $40,368, which is 48% lower than the state average. The poverty rate is 15.0%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Key Takeaways
- Household income is 48% below the state average, indicating significant economic challenges.
- Housing is very affordable with a home-value-to-income ratio of just 2.1x.
Florence Quick Facts
How Florence Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 391 | 488 | +24.8% |
| Median household income | $35,733 | $40,368 | +13.0% |
| Median home value | $31,900 | $85,700 | +168.7% |
How Florence Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 37 | National average: 61
Education
Educational Attainment (Adults 25+)
Florence Rankings in Wisconsin
Explore Wisconsin Rankings
Other Cities in Florence County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Long Lake | 40 | N/A | 0.0% | N/A |
Cities Similar to Florence
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Minocqua | 497 | $41,436 | $475,900 | 22.3% | 27.8% |
| Gays Mills | 523 | $40,208 | $164,500 | 14.8% | 14.0% |
| Butternut | 465 | $43,750 | $74,300 | 13.5% | 27.9% |
| Mole Lake | 533 | $38,889 | $128,100 | 3.4% | 29.8% |
| Neshkoro | 470 | $32,446 | $121,900 | 10.1% | 18.4% |
A note before these figures: with a population of 488, Florence's ACS estimates come from a small number of survey responses and carry wide margins of error. Individual percentages below — particularly rates that round to 0% or 100% — are approximations, not precise measurements. See data.census.gov for the published margins of error.
Population Overview
Florence is a small community located in Wisconsin, within Florence County. The total population is 488. It ranks as the 541st most populous out of 808 Census-designated places in Wisconsin.
Age Demographics
The median age in Florence is 47.0 years. This is 17% higher than the state median of 40.2 years. 19.3% of residents are 75 or older, suggesting a significant retirement-age population with implications for healthcare services and senior housing.
Economy, Income & Housing
The median household income in Florence is $40,368. This is 48% lower than the state median of $77,485. It is also 50% lower than the national median of $80,734. The poverty rate stands at 15.0%. This is 42% higher than the state poverty rate of 10.5%. The unemployment rate is 4.2%. This is 30% higher than the state rate of 3.3%. The median home value is $85,700. Housing costs are 68% lower than the state median of $266,500. With a home-value-to-income ratio of just 2.1x, Florence is one of the most affordable housing markets in the area. 71.6% of occupied housing units are owner-occupied. This homeownership rate is 6% higher than the state average of 67.8%.
Race & Ethnicity
Florence has a predominantly White (non-Hispanic) population, comprising 85.7% of all residents. Black or African American residents account for 1.8%. The Black or African American population (1.8%) is well below the state average of 5.9%. The Hispanic or Latino population (1.8%) is well below the state average of 8.0%.
Education
32.8% of residents aged 25 and older hold a bachelor's degree or higher. This is 2% lower than the state rate of 33.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 90.8%.
Data Sources & Methodology
All demographic data for Florence, Wisconsin is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Wisconsin state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 808 Census-designated places in Wisconsin. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Florence, Wisconsin?
Florence, Wisconsin has a population of 488 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Florence, WI?
The median household income in Florence is $40,368, which is 50% lower than the national median of $80,734.
What is the poverty rate in Florence, WI?
The poverty rate in Florence is 15.0%. This means approximately 65 residents live below the federal poverty line.
What is the racial makeup of Florence, Wisconsin?
Florence's population is 85.7% White, 1.8% Black, 1.8% Hispanic/Latino, and 0.0% Asian.
What is the median home value in Florence, WI?
The median home value in Florence is $85,700. The home-value-to-income ratio is 2.1x.
How educated is Florence, Wisconsin?
32.8% of adults (25+) in Florence hold a bachelor's degree or higher, and 7.2% hold a graduate or professional degree.