La Crosse County, Wisconsin Demographics 2026
La Crosse County, Wisconsin has a population of 120,488, the 12th most populous county in Wisconsin. The median household income is $73,013 and the median home value is $257,000. The poverty rate is 12.4%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
La Crosse County Quick Facts
How La Crosse County Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 120,262 | 120,488 | +0.2% |
| Median household income | $70,704 | $73,013 | +3.3% |
| Median home value | $243,200 | $257,000 | +5.7% |
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 37 | National average: 61
Education
Educational Attainment (Adults 25+)
Cities & Places in La Crosse County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| La Crosse | 51,356 | $55,866 | 21.4% | $210,100 |
| Onalaska | 19,348 | $85,867 | 6.0% | $288,900 |
| Holmen | 11,372 | $79,899 | 6.0% | $285,900 |
| West Salem | 5,330 | $97,019 | 8.6% | $277,100 |
| French Island | 4,188 | $60,202 | 13.7% | $207,100 |
| Brice Prairie | 1,782 | $94,408 | 2.1% | $297,300 |
| Bangor | 1,517 | $81,250 | 8.6% | $218,000 |
| Rockland | 745 | $78,500 | 8.4% | $223,000 |
| St. Joseph | 548 | $90,625 | 10.4% | $285,100 |
| Mindoro | 225 | $66,563 | 19.1% | $216,000 |
Explore Wisconsin Rankings
Population Overview
La Crosse County is located in Wisconsin with a total population of 120,488. It is the 12th most populous county out of 72 in Wisconsin. The county encompasses 10 Census-designated places.
Age Demographics
The median age in La Crosse County is 37.5 years. This is 7% lower than the state median of 40.2 years.
Economy, Income & Housing
The median household income in La Crosse County is $73,013. This is 6% lower than the state median of $77,485. It is also 10% lower than the national median of $80,734. The poverty rate stands at 12.4%. This is 17% higher than the state poverty rate of 10.5%. The unemployment rate is 3.1%. This is 3% lower than the state rate of 3.3%. The median home value is $257,000. Housing costs are 4% lower than the state median of $266,500. The home-value-to-income ratio is 3.5x. 62.2% of occupied housing units are owner-occupied. This homeownership rate is 8% lower than the state average of 67.8%.
Race & Ethnicity
La Crosse County has a predominantly White (non-Hispanic) population, comprising 87.4% of all residents. Asian residents account for 4.5%. The Black or African American population (1.5%) is well below the state average of 5.9%. The Hispanic or Latino population (2.7%) is well below the state average of 8.0%. The Asian population is significantly higher than the state average (4.5% vs 2.9%).
Education
36.5% of residents aged 25 and older hold a bachelor's degree or higher. This places La Crosse County in the top 10% of all counties in the state for educational attainment. This is 9% higher than the state rate of 33.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 96.5%.
Data Sources & Methodology
All figures for La Crosse County come from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates, with comparisons drawn against Wisconsin and national averages from the same dataset. See our methodology page for how each metric is defined, or data.census.gov for official tables with margins of error.
Frequently Asked Questions
What is the population of La Crosse County, Wisconsin?
La Crosse County has a population of 120,488, making it the 12th most populous county in Wisconsin.
What is the median income in La Crosse County?
The median household income in La Crosse County is $73,013 with a poverty rate of 12.4%.
How many cities are in La Crosse County, Wisconsin?
La Crosse County contains 10 Census-designated places.