Rockland, Wisconsin Demographics & Population 2026
During the 2020–2024 ACS period, Rockland, Wisconsin had a total population of 745, the 455th largest village in Wisconsin, with a median household income of $78,500, which is 1% higher than the state average. The poverty rate is 8.4%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Key Takeaways
- Near full employment with an unemployment rate of just 2.3%.
Rockland Quick Facts
How Rockland Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 698 | 745 | +6.7% |
| Median household income | $75,625 | $78,500 | +3.8% |
| Median home value | $213,600 | $223,000 | +4.4% |
How Rockland Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
Moderate diversity with one or two groups making up the majority.
State average: 37 | National average: 61
Education
Educational Attainment (Adults 25+)
Rockland Rankings in Wisconsin
Explore Wisconsin Rankings
Other Cities in La Crosse County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| La Crosse | 51,356 | $55,866 | 21.4% | $210,100 |
| Onalaska | 19,348 | $85,867 | 6.0% | $288,900 |
| Holmen | 11,372 | $79,899 | 6.0% | $285,900 |
| West Salem | 5,330 | $97,019 | 8.6% | $277,100 |
| French Island | 4,188 | $60,202 | 13.7% | $207,100 |
| Brice Prairie | 1,782 | $94,408 | 2.1% | $297,300 |
| Bangor | 1,517 | $81,250 | 8.6% | $218,000 |
| St. Joseph | 548 | $90,625 | 10.4% | $285,100 |
| Mindoro | 225 | $66,563 | 19.1% | $216,000 |
Cities Similar to Rockland
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Bloomington | 710 | $77,750 | $131,300 | 23.0% | 6.5% |
| North Freedom | 716 | $83,750 | $157,700 | 9.2% | 15.3% |
| Eden | 732 | $69,167 | $163,100 | 26.4% | 10.4% |
| Lyndon Station | 720 | $70,694 | $150,400 | 4.7% | 16.3% |
| Camp Douglas | 762 | $68,235 | $131,600 | 10.3% | 12.7% |
A note before these figures: with a population of 745, Rockland's ACS estimates come from a small number of survey responses and carry wide margins of error. Individual percentages below — particularly rates that round to 0% or 100% — are approximations, not precise measurements. See data.census.gov for the published margins of error.
Population Overview
Rockland is a small community located in Wisconsin, within La Crosse County. The total population is 745. It ranks as the 455th most populous out of 808 Census-designated places in Wisconsin.
Age Demographics
The median age in Rockland is 34.4 years. This is 14% lower than the state median of 40.2 years. With 36.9% of the population under 18, Rockland has a notably young demographic profile, suggesting a family-oriented community.
Economy, Income & Housing
The median household income in Rockland is $78,500. This is 1% higher than the state median of $77,485. It is also 3% lower than the national median of $80,734. The poverty rate stands at 8.4%. This is 21% lower than the state poverty rate of 10.5%. The unemployment rate is 2.3%. This is 30% lower than the state rate of 3.3%. The median home value is $223,000. Housing costs are 16% lower than the state median of $266,500. With a home-value-to-income ratio of just 2.8x, Rockland is one of the most affordable housing markets in the area. 79.7% of occupied housing units are owner-occupied. This homeownership rate is 17% higher than the state average of 67.8%.
Race & Ethnicity
The largest racial or ethnic group in Rockland is White (non-Hispanic), making up 73.8% of the population. Asian residents account for 11.8%. The Asian population is significantly higher than the state average (11.8% vs 2.9%).
Education
21.8% of residents aged 25 and older hold a bachelor's degree or higher. This is 35% lower than the state rate of 33.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 94.7%.
Data Sources & Methodology
All demographic data for Rockland, Wisconsin is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Wisconsin state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 808 Census-designated places in Wisconsin. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Rockland, Wisconsin?
Rockland, Wisconsin has a population of 745 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Rockland, WI?
The median household income in Rockland is $78,500, which is 3% lower than the national median of $80,734.
What is the poverty rate in Rockland, WI?
The poverty rate in Rockland is 8.4%. This means approximately 61 residents live below the federal poverty line.
What is the racial makeup of Rockland, Wisconsin?
Rockland's population is 73.8% White, 0.0% Black, 9.1% Hispanic/Latino, and 11.8% Asian.
What is the median home value in Rockland, WI?
The median home value in Rockland is $223,000. The home-value-to-income ratio is 2.8x.
How educated is Rockland, Wisconsin?
21.8% of adults (25+) in Rockland hold a bachelor's degree or higher, and 4.0% hold a graduate or professional degree.