New Auburn, Wisconsin Demographics & Population 2026
During the 2020–2024 ACS period, New Auburn, Wisconsin had a total population of 531, the 527th largest village in Wisconsin, with a median household income of $66,932, which is 14% lower than the state average. The poverty rate is 11.8%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
New Auburn Quick Facts
How New Auburn Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 550 | 531 | -3.5% |
| Median household income | $67,981 | $66,932 | -1.5% |
| Median home value | $164,400 | $169,900 | +3.3% |
How New Auburn Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 37 | National average: 61
Education
Educational Attainment (Adults 25+)
New Auburn Rankings in Wisconsin
Explore Wisconsin Rankings
Other Cities in Chippewa County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Chippewa Falls | 14,782 | $57,873 | 15.4% | $210,400 |
| Lake Hallie | 7,285 | $86,740 | 8.9% | $292,100 |
| Stanley | 3,760 | $48,052 | 20.0% | $167,400 |
| Bloomer | 3,673 | $58,106 | 3.9% | $214,000 |
| Lake Wissota | 3,184 | $105,150 | 0.8% | $334,600 |
| Cadott | 1,449 | $71,111 | 15.8% | $172,900 |
| Cornell | 1,307 | $55,192 | 13.4% | $155,800 |
| Boyd | 566 | $62,321 | 15.8% | $140,000 |
| Jim Falls | 339 | $92,292 | 7.7% | $189,000 |
| Holcombe | 237 | $64,231 | 15.6% | $155,400 |
Cities Similar to New Auburn
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Knapp | 532 | $66,250 | $118,800 | 7.1% | 14.5% |
| Plum City | 541 | $66,071 | $168,400 | 11.6% | 10.5% |
| Withee | 520 | $68,750 | $95,900 | 12.3% | 10.8% |
| Livingston | 555 | $66,875 | $166,000 | 16.2% | 9.6% |
| Elmwood Park | 526 | $61,461 | $229,300 | 32.2% | 2.7% |
A note before these figures: with a population of 531, New Auburn's ACS estimates come from a small number of survey responses and carry wide margins of error. Individual percentages below — particularly rates that round to 0% or 100% — are approximations, not precise measurements. See data.census.gov for the published margins of error.
Population Overview
New Auburn is a small community located in Wisconsin, within Chippewa County. The total population is 531. It ranks as the 527th most populous out of 808 Census-designated places in Wisconsin.
Age Demographics
The median age in New Auburn is 32.4 years. This is 19% lower than the state median of 40.2 years. With 29.2% of the population under 18, New Auburn has a notably young demographic profile, suggesting a family-oriented community.
Economy, Income & Housing
The median household income in New Auburn is $66,932. This is 14% lower than the state median of $77,485. It is also 17% lower than the national median of $80,734. The poverty rate stands at 11.8%. This is 12% higher than the state poverty rate of 10.5%. The unemployment rate is 4.8%. This is 46% higher than the state rate of 3.3%. The median home value is $169,900. Housing costs are 36% lower than the state median of $266,500. With a home-value-to-income ratio of just 2.5x, New Auburn is one of the most affordable housing markets in the area. 83.7% of occupied housing units are owner-occupied. This homeownership rate is 23% higher than the state average of 67.8%.
Race & Ethnicity
New Auburn has a predominantly White (non-Hispanic) population, comprising 94.5% of all residents. Hispanic or Latino residents account for 4.5%.
Education
14.8% of residents aged 25 and older hold a bachelor's degree or higher. This is 56% lower than the state rate of 33.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 90.1%.
Data Sources & Methodology
All demographic data for New Auburn, Wisconsin is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Wisconsin state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 808 Census-designated places in Wisconsin. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of New Auburn, Wisconsin?
New Auburn, Wisconsin has a population of 531 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in New Auburn, WI?
The median household income in New Auburn is $66,932, which is 17% lower than the national median of $80,734.
What is the poverty rate in New Auburn, WI?
The poverty rate in New Auburn is 11.8%. This means approximately 62 residents live below the federal poverty line.
What is the racial makeup of New Auburn, Wisconsin?
New Auburn's population is 94.5% White, 0.0% Black, 4.5% Hispanic/Latino, and 0.0% Asian.
What is the median home value in New Auburn, WI?
The median home value in New Auburn is $169,900. The home-value-to-income ratio is 2.5x.
How educated is New Auburn, Wisconsin?
14.8% of adults (25+) in New Auburn hold a bachelor's degree or higher, and 3.6% hold a graduate or professional degree.