New London, Wisconsin Demographics & Population 2026
During the 2020–2024 ACS period, New London, Wisconsin had a total population of 7,726, the 127th largest city in Wisconsin, with a median household income of $60,612, which is 22% lower than the state average. The poverty rate is 21.0%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
New London Quick Facts
How New London Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 7,492 | 7,726 | +3.1% |
| Median household income | $61,447 | $60,612 | -1.4% |
| Median home value | $162,800 | $174,800 | +7.4% |
How New London Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 37 | National average: 61
Education
Educational Attainment (Adults 25+)
New London Rankings in Wisconsin
Explore Wisconsin Rankings
Other Cities in Outagamie County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Appleton | 75,023 | $80,483 | 8.3% | $231,400 |
| Kaukauna | 17,706 | $80,365 | 7.8% | $225,700 |
| Little Chute | 11,754 | $87,538 | 5.7% | $245,800 |
| Kimberly | 7,447 | $70,451 | 9.9% | $228,100 |
| Combined Locks | 3,622 | $93,490 | 2.0% | $246,000 |
| Seymour | 3,570 | $80,602 | 4.5% | $184,600 |
| Hortonville | 3,256 | $82,063 | 4.4% | $263,900 |
| Black Creek | 1,262 | $67,311 | 6.5% | $190,800 |
| Shiocton | 825 | $60,313 | 8.2% | $173,700 |
| Dale | 707 | $128,036 | 0.0% | $250,400 |
Cities Similar to New London
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Ripon | 7,772 | $54,763 | $174,900 | 24.4% | 12.8% |
| Pewaukee | 8,196 | $62,139 | $281,800 | 42.0% | 7.3% |
| Ashland | 7,902 | $54,529 | $176,400 | 29.5% | 17.8% |
| Kimberly | 7,447 | $70,451 | $228,100 | 31.1% | 9.9% |
| Jefferson | 7,732 | $79,006 | $225,600 | 22.6% | 11.2% |
Population Overview
New London is a small city located in Wisconsin, within Outagamie County. The total population is 7,726. It ranks as the 127th most populous out of 808 Census-designated places in Wisconsin.
Age Demographics
The median age in New London is 36.5 years. This is 9% lower than the state median of 40.2 years.
Economy, Income & Housing
The median household income in New London is $60,612. This is 22% lower than the state median of $77,485. It is also 25% lower than the national median of $80,734. The poverty rate stands at 21.0%. This is 99% higher than the state poverty rate of 10.5%. With more than one in five residents living below the poverty line, economic hardship is a significant challenge for the community. The unemployment rate is 2.8%. This is 13% lower than the state rate of 3.3%. The median home value is $174,800. Housing costs are 34% lower than the state median of $266,500. With a home-value-to-income ratio of just 2.9x, New London is one of the most affordable housing markets in the area. 52.0% of occupied housing units are owner-occupied. This homeownership rate is 23% lower than the state average of 67.8%.
Race & Ethnicity
New London has a predominantly White (non-Hispanic) population, comprising 88.8% of all residents. Hispanic or Latino residents account for 7.1%. The Black or African American population (1.8%) is well below the state average of 5.9%. The Asian population (0.1%) is well below the state average of 2.9%.
Education
17.3% of residents aged 25 and older hold a bachelor's degree or higher. This is 48% lower than the state rate of 33.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 88.7%.
Data Sources & Methodology
All demographic data for New London, Wisconsin is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Wisconsin state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 808 Census-designated places in Wisconsin. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of New London, Wisconsin?
New London, Wisconsin has a population of 7,726 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in New London, WI?
The median household income in New London is $60,612, which is 25% lower than the national median of $80,734.
What is the poverty rate in New London, WI?
The poverty rate in New London is 21.0%. This means approximately 1,613 residents live below the federal poverty line.
What is the racial makeup of New London, Wisconsin?
New London's population is 88.8% White, 1.8% Black, 7.1% Hispanic/Latino, and 0.1% Asian.
What is the median home value in New London, WI?
The median home value in New London is $174,800. The home-value-to-income ratio is 2.9x.
How educated is New London, Wisconsin?
17.3% of adults (25+) in New London hold a bachelor's degree or higher, and 4.8% hold a graduate or professional degree.