Rio, Wisconsin Demographics & Population 2026
During the 2020–2024 ACS period, Rio, Wisconsin had a total population of 1,141, the 372nd largest village in Wisconsin, with a median household income of $67,833, which is 12% lower than the state average. The poverty rate is 17.5%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Key Takeaways
- Near full employment with an unemployment rate of just 1.1%.
Rio Quick Facts
How Rio Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 1,068 | 1,141 | +6.8% |
| Median household income | $68,304 | $67,833 | -0.7% |
| Median home value | $174,800 | $196,100 | +12.2% |
How Rio Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 37 | National average: 61
Education
Educational Attainment (Adults 25+)
Rio Rankings in Wisconsin
Explore Wisconsin Rankings
Other Cities in Columbia County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Portage | 10,236 | $64,722 | 13.5% | $204,900 |
| Lodi | 3,204 | $117,584 | 5.1% | $328,200 |
| Poynette | 2,678 | $93,500 | 6.7% | $296,600 |
| Fall River | 1,678 | $72,167 | 9.5% | $243,700 |
| Pardeeville | 1,672 | $64,902 | 8.8% | $230,400 |
| Arlington | 946 | $98,750 | 2.3% | $291,600 |
| Cambria | 795 | $69,323 | 8.4% | $157,900 |
| Wyocena | 676 | $83,269 | 11.7% | $223,500 |
| Friesland | 297 | $86,250 | 3.7% | $151,300 |
| Dekorra | 161 | $120,227 | 1.9% | $275,000 |
Cities Similar to Rio
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Luck | 1,124 | $68,606 | $167,500 | 22.5% | 9.9% |
| Amherst | 1,113 | $64,922 | $244,300 | 34.3% | 6.6% |
| Elk Mound | 1,096 | $66,875 | $150,000 | 22.0% | 12.2% |
| Darien | 1,126 | $63,194 | $211,600 | 16.9% | 9.6% |
| Greenwood | 1,100 | $65,112 | $119,500 | 12.8% | 13.7% |
Population Overview
Rio is a small community located in Wisconsin, within Columbia County. The total population is 1,141. It ranks as the 372nd most populous out of 808 Census-designated places in Wisconsin.
Age Demographics
The median age in Rio is 41.0 years. This is 2% higher than the state median of 40.2 years.
Economy, Income & Housing
The median household income in Rio is $67,833. This is 12% lower than the state median of $77,485. It is also 16% lower than the national median of $80,734. The poverty rate stands at 17.5%. This is 66% higher than the state poverty rate of 10.5%. The unemployment rate is 1.1%. This is 65% lower than the state rate of 3.3%. The median home value is $196,100. Housing costs are 26% lower than the state median of $266,500. With a home-value-to-income ratio of just 2.9x, Rio is one of the most affordable housing markets in the area. 65.1% of occupied housing units are owner-occupied. This homeownership rate is 4% lower than the state average of 67.8%.
Race & Ethnicity
Rio has a predominantly White (non-Hispanic) population, comprising 94.0% of all residents. Hispanic or Latino residents account for 2.0%. The Black or African American population (0.4%) is well below the state average of 5.9%. The Hispanic or Latino population (2.0%) is well below the state average of 8.0%.
Education
19.7% of residents aged 25 and older hold a bachelor's degree or higher. This is 41% lower than the state rate of 33.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 95.7%.
Data Sources & Methodology
All demographic data for Rio, Wisconsin is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Wisconsin state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 808 Census-designated places in Wisconsin. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Rio, Wisconsin?
Rio, Wisconsin has a population of 1,141 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Rio, WI?
The median household income in Rio is $67,833, which is 16% lower than the national median of $80,734.
What is the poverty rate in Rio, WI?
The poverty rate in Rio is 17.5%. This means approximately 198 residents live below the federal poverty line.
What is the racial makeup of Rio, Wisconsin?
Rio's population is 94.0% White, 0.4% Black, 2.0% Hispanic/Latino, and 0.0% Asian.
What is the median home value in Rio, WI?
The median home value in Rio is $196,100. The home-value-to-income ratio is 2.9x.
How educated is Rio, Wisconsin?
19.7% of adults (25+) in Rio hold a bachelor's degree or higher, and 3.3% hold a graduate or professional degree.