Rock Falls, Wisconsin Demographics & Population 2026
During the 2020–2024 ACS period, Rock Falls, Wisconsin had a total population of 169, the 711th largest community in Wisconsin, with a median household income of $82,083, which is 6% higher than the state average. The poverty rate is 7.7%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Key Takeaways
- Housing is very affordable with a home-value-to-income ratio of just 2.0x.
Rock Falls Quick Facts
How Rock Falls Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 184 | 169 | -8.2% |
| Median household income | $68,500 | $82,083 | +19.8% |
| Median home value | $165,000 | $166,700 | +1.0% |
How Rock Falls Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 37 | National average: 61
Education
Educational Attainment (Adults 25+)
Rock Falls Rankings in Wisconsin
Explore Wisconsin Rankings
Other Cities in Dunn County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Menomonie | 16,539 | $56,889 | 17.7% | $220,800 |
| Tainter Lake | 2,609 | $105,781 | 8.4% | $299,800 |
| Colfax | 1,370 | $61,762 | 12.3% | $173,500 |
| Elk Mound | 1,096 | $66,875 | 12.2% | $150,000 |
| Boyceville | 1,083 | $59,464 | 16.3% | $163,700 |
| Knapp | 532 | $66,250 | 14.5% | $118,800 |
| Wheeler | 316 | $83,750 | 10.4% | $150,700 |
| Ridgeland | 313 | $40,156 | 18.3% | $122,200 |
| Downsville | 305 | $86,875 | 7.7% | $200,000 |
| Downing | 271 | $61,875 | 6.3% | $168,300 |
Cities Similar to Rock Falls
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Navarino | 159 | $82,500 | $221,400 | 12.5% | 2.5% |
| Gotham | 177 | $78,125 | $151,400 | 6.2% | 9.0% |
| Doylestown | 160 | $75,000 | $206,700 | 15.2% | 3.8% |
| Catawba | 170 | $67,955 | $58,500 | 9.0% | 15.3% |
| Brule | 162 | $92,917 | $232,100 | 32.2% | 8.0% |
A note before these figures: with a population of 169, Rock Falls's ACS estimates come from a small number of survey responses and carry wide margins of error. Individual percentages below — particularly rates that round to 0% or 100% — are approximations, not precise measurements. See data.census.gov for the published margins of error.
Population Overview
Rock Falls is a small community located in Wisconsin, within Dunn County. The total population is 169. It ranks as the 711th most populous out of 808 Census-designated places in Wisconsin.
Age Demographics
The median age in Rock Falls is 40.3 years. This is about the same as the state median of 40.2 years.
Economy, Income & Housing
The median household income in Rock Falls is $82,083. This is 6% higher than the state median of $77,485. It is also 2% higher than the national median of $80,734. The poverty rate stands at 7.7%. This is 27% lower than the state poverty rate of 10.5%. The survey records no unemployed residents in Rock Falls, which reflects the size of the sample rather than a labor market without joblessness. The median home value is $166,700. Housing costs are 37% lower than the state median of $266,500. With a home-value-to-income ratio of just 2.0x, Rock Falls is one of the most affordable housing markets in the area. 79.5% of occupied housing units are owner-occupied. This homeownership rate is 17% higher than the state average of 67.8%.
Race & Ethnicity
Rock Falls has a predominantly White (non-Hispanic) population, comprising 97.6% of all residents.
Education
18.3% of residents aged 25 and older hold a bachelor's degree or higher. This is 45% lower than the state rate of 33.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. No surveyed resident aged 25 or older reported leaving school before earning a high school diploma, though a rate of exactly 100% reflects the limits of a small sample.
Data Sources & Methodology
All demographic data for Rock Falls, Wisconsin is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Wisconsin state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 808 Census-designated places in Wisconsin. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Rock Falls, Wisconsin?
Rock Falls, Wisconsin has a population of 169 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Rock Falls, WI?
The median household income in Rock Falls is $82,083, which is 2% higher than the national median of $80,734.
What is the poverty rate in Rock Falls, WI?
The poverty rate in Rock Falls is 7.7%. This means approximately 13 residents live below the federal poverty line.
What is the racial makeup of Rock Falls, Wisconsin?
Rock Falls's population is 97.6% White, 0.0% Black, 0.0% Hispanic/Latino, and 0.0% Asian.
What is the median home value in Rock Falls, WI?
The median home value in Rock Falls is $166,700. The home-value-to-income ratio is 2.0x.
How educated is Rock Falls, Wisconsin?
18.3% of adults (25+) in Rock Falls hold a bachelor's degree or higher, and 1.7% hold a graduate or professional degree.