Shawano County, Wisconsin Demographics 2026

Name: Shawano County, Wisconsin Demographics
Creator: U.S. Census Bureau
License: https://www.census.gov/data/developers/about/terms-of-service.html

Shawano County, Wisconsin has a population of 41,039, the 37th most populous county in Wisconsin. The median household income is $66,479 and the median home value is $194,000. The poverty rate is 11.1%.

Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes

Shawano County Quick Facts

Population 41,039

Median Household Income $66,479

Median Home Value $194,000

Poverty Rate 11.1%

Unemployment Rate 2.6%

Median Age 45.6 years

Homeownership Rate 77.5%

Affordability Ratio 2.9x

Bachelor's Degree+ 19.1%

High School Graduation 93.5%

Cities/Places 22

Population 41,039 37th of 72

Median Income $66,479 14% lower than state

Poverty Rate 11.1%

Unemployment 2.6%

How Shawano County Changed

Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.

Metric	2019–2023	2020–2024	Change
Population	40,927	41,039	+0.3%
Median household income	$67,032	$66,479	-0.8%
Median home value	$179,100	$194,000	+8.3%

Median Household Income

Shawano

$66,479

$77,485

National

$80,734

Median Home Value

Shawano

$194,000

$266,500

National

$332,700

Economy & Housing

Household Income Distribution

Under $25K 15.3%

$25K-$50K 19.4%

$50K-$100K 35.7%

$100K+ 29.5%

Detailed income brackets

Under $10K

4.3%

$10K-$15K

3.4%

$15K-$20K

3.7%

$20K-$25K

3.9%

$25K-$30K

3.4%

$30K-$35K

3.7%

$35K-$40K

4.1%

$40K-$45K

4.1%

$45K-$50K

4.2%

$50K-$60K

8.5%

$60K-$75K

13.6%

$75K-$100K

13.5%

$100K-$125K

11.9%

$125K-$150K

7.1%

$150K-$200K

5.6%

$200K+

4.9%

Employment

2.6% Unemployment Rate State: 3.3%|National: 5.2%

60.2% Labor Force Participation

Housing Overview

Owner 77.5%

Renter 22.5%

Affordability Index Very Affordable

2.9x home value to income ratio

Median gross rent $821/mo 14.8% of median household income annually

People & Demographics

Age Distribution

Under 18

21.2%

18-34

17.2%

35-54

23.1%

55-74

29.3%

75+

9.2%

Race & Ethnicity

Diversity Index

Low Diversity

A less diverse community where one racial or ethnic group represents a large majority.

State average: 37 | National average: 61

Education

Educational Attainment (Adults 25+)

Cities & Places in Shawano County

City	Population	Median Income	Poverty	Home Value
Shawano	9,522	$57,490	14.9%	$160,800
Bonduel	1,535	$63,672	9.5%	$173,900
Wittenberg	1,027	$52,821	8.2%	$138,500
Tigerton	762	$59,311	8.3%	$124,100
Gresham	570	$55,625	13.3%	$102,800
Cecil	466	$76,458	5.4%	$250,000
Mattoon	457	$68,750	19.1%	$86,700
Caroline	426	$74,803	3.3%	$151,400
Bowler	316	$53,750	20.9%	$137,500
Krakow	301	$80,000	5.0%	$232,100
Aniwa	245	$50,417	14.3%	$80,000
Middle Village	236	$51,250	42.7%	$81,500
Eland	169	$66,250	3.0%	$145,800
Navarino	159	$82,500	2.5%	$221,400
Pulcifer	145	$62,656	28.3%	$195,800
Angelica	115	N/A	0.0%	$219,400
Pella	112	$60,714	10.7%	$169,400
Leopolis	100	N/A	42.0%	$137,500
Tilleda	72	$101,500	5.6%	$142,700
Paac Ciinak	58	N/A	43.1%	$211,500
Green Valley	37	$113,750	0.0%	$146,900
Thornton	32	$86,250	0.0%	$215,000

Explore Wisconsin Rankings

Cities by Population All cities ranked by size Richest Cities Ranked by median income Most Educated By bachelor's degree rate Most Affordable By housing affordability

Population Overview

Shawano County is located in Wisconsin with a total population of 41,039. It is the 37th most populous county out of 72 in Wisconsin. The county encompasses 22 Census-designated places.

Age Demographics

The median age in Shawano County is 45.6 years. This is 13% higher than the state median of 40.2 years.

Economy, Income & Housing

The median household income in Shawano County is $66,479. This is 14% lower than the state median of $77,485. It is also 18% lower than the national median of $80,734. The poverty rate stands at 11.1%. This is 5% higher than the state poverty rate of 10.5%. The unemployment rate is 2.6%. This is 20% lower than the state rate of 3.3%. The median home value is $194,000. Housing costs are 27% lower than the state median of $266,500. With a home-value-to-income ratio of just 2.9x, Shawano County is one of the most affordable housing markets in the area. 77.5% of occupied housing units are owner-occupied. This homeownership rate is 14% higher than the state average of 67.8%.

Race & Ethnicity

The largest racial or ethnic group in Shawano County is White (non-Hispanic), making up 84.6% of the population. Hispanic or Latino residents account for 3.3%. The Black or African American population (0.6%) is well below the state average of 5.9%. The Hispanic or Latino population (3.3%) is well below the state average of 8.0%. The Asian population (0.6%) is well below the state average of 2.9%.

Education

19.1% of residents aged 25 and older hold a bachelor's degree or higher. This is 43% lower than the state rate of 33.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 93.5%.

Data Sources & Methodology

All figures for Shawano County come from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates, with comparisons drawn against Wisconsin and national averages from the same dataset. See our methodology page for how each metric is defined, or data.census.gov for official tables with margins of error.

Frequently Asked Questions

What is the population of Shawano County, Wisconsin?

Shawano County has a population of 41,039, making it the 37th most populous county in Wisconsin.

What is the median income in Shawano County?

The median household income in Shawano County is $66,479 with a poverty rate of 11.1%.

How many cities are in Shawano County, Wisconsin?

Shawano County contains 22 Census-designated places.