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Shawano County, Wisconsin Demographics 2026

Shawano County, Wisconsin has a population of 40,927, the 37th most populous county in Wisconsin. The median household income is $67,032 and the median home value is $179,100. The poverty rate is 11.0%.

Shawano County Quick Facts

Population 40,927
Median Household Income $67,032
Median Home Value $179,100
Poverty Rate 11.0%
Unemployment Rate 3.3%
Median Age 45.5 years
Homeownership Rate 78.6%
Affordability Ratio 2.7x
Bachelor's Degree+ 18.7%
High School Graduation 92.9%
Cities/Places 11
Population 40,927 37th of 72
Median Income $67,032 11% lower state
Poverty Rate 11.0%
Unemployment 3.3%

Economy & Housing

Employment

3.3% Unemployment Rate State: 3.3% | National: 5.2%
60.8% Labor Force Participation

Housing Overview

Owner 78.6%
Renter 21.4%
Affordability Index Very Affordable
2.7x home value to income ratio

People & Demographics

Diversity Index

25out of 100
Low Diversity

A less diverse community where one racial or ethnic group represents a large majority.

State average: 36 | National average: 60

Education

Cities & Places in Shawano County

CityPopulationMedian IncomePovertyHome Value
Shawano city9,236$56,45717.0%$127,200
Pulaski village3,892$66,3997.3%$228,700
Bonduel village1,492$59,91712.7%$160,900
Wittenberg village992$51,87512.2%$124,600
Tigerton village698$57,1396.9%$122,600
Birnamwood village688$50,00010.2%$134,800
Gresham village571$48,75011.5%$120,100
Cecil village529$77,1153.0%$227,800
Mattoon village477$70,50020.3%$82,900
Bowler village309$53,75013.9%$133,800
Aniwa village233$49,00019.7%$93,300

Explore Wisconsin Rankings

Cities by Population All cities ranked by size Richest Cities Ranked by median income Most Educated By bachelor's degree rate Most Affordable By housing affordability

Population Overview

Shawano County is located in Wisconsin with a total population of 40,927. It is the 37th most populous county out of 72 in Wisconsin. The county encompasses 11 Census-designated places.

Age Demographics

The median age in Shawano County is 45.5 years. This is 13% higher than the state median of 40.1 years.

Economy, Income & Housing

The median household income in Shawano County is $67,032. This is 11% lower than the state median of $75,670. Compared to the national median of $78,538, household income here is 15% lower. The poverty rate stands at 11.0%. This is 4% higher than the state poverty rate of 10.6%. The unemployment rate is 3.3%. The median home value is $179,100. Housing costs are 28% lower than the state median of $247,400. With a home-value-to-income ratio of just 2.7x, Shawano County is one of the most affordable housing markets in the area. 78.6% of occupied housing units are owner-occupied. This homeownership rate is 16% higher than the state average of 67.9%.

Race & Ethnicity

Shawano County has a predominantly White (non-Hispanic) population, comprising 85.4% of all residents. Hispanic or Latino residents account for 3.1%. The Black or African American population (0.6%) is well below the state average of 6.0%. The Hispanic or Latino population (3.1%) is well below the state average of 7.8%. The Asian population (0.6%) is well below the state average of 2.9%.

Education

18.7% of residents aged 25 and older hold a bachelor's degree or higher. This is 43% lower than the state rate of 32.8%. Nationally, 35.0% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 92.9%.

Frequently Asked Questions

What is the population of Shawano County, Wisconsin?

Shawano County has a population of 40,927, making it the 37th most populous county in Wisconsin.

What is the median income in Shawano County?

The median household income in Shawano County is $67,032 with a poverty rate of 11.0%.

How many cities are in Shawano County, Wisconsin?

Shawano County contains 11 Census-designated places.