Shorewood, Wisconsin Demographics & Population 2026
During the 2020–2024 ACS period, Shorewood, Wisconsin had a total population of 13,627, the 70th largest village in Wisconsin, with a median household income of $86,726, which is 12% higher than the state average. The poverty rate is 14.3%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Key Takeaways
- 75.6% of adults hold a bachelor's degree or higher — top 10% in Wisconsin.
Shorewood Quick Facts
How Shorewood Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 13,682 | 13,627 | -0.4% |
| Median household income | $89,135 | $86,726 | -2.7% |
| Median home value | $423,600 | $443,700 | +4.7% |
How Shorewood Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 37 | National average: 61
Education
Educational Attainment (Adults 25+)
Shorewood Rankings in Wisconsin
Explore Wisconsin Rankings
Other Cities in Milwaukee County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Milwaukee | 566,973 | $54,234 | 22.8% | $184,000 |
| West Allis | 59,612 | $67,611 | 11.5% | $203,800 |
| Wauwatosa | 48,529 | $101,138 | 5.8% | $339,000 |
| Greenfield | 37,345 | $70,459 | 8.6% | $261,100 |
| Oak Creek | 37,325 | $96,555 | 4.9% | $331,700 |
| Franklin | 35,886 | $106,894 | 6.7% | $364,200 |
| South Milwaukee | 20,442 | $73,427 | 13.1% | $235,700 |
| Cudahy | 17,853 | $66,719 | 11.4% | $216,500 |
| Whitefish Bay | 14,665 | $157,109 | 3.7% | $533,800 |
| Greendale | 14,594 | $94,769 | 8.3% | $314,200 |
Cities Similar to Shorewood
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Plover | 13,884 | $88,042 | $269,800 | 42.2% | 9.2% |
| Allouez | 13,975 | $91,250 | $235,000 | 36.3% | 5.1% |
| Glendale | 13,656 | $78,092 | $282,800 | 59.3% | 10.1% |
| Stoughton | 13,033 | $79,551 | $293,500 | 39.3% | 7.1% |
| Cedarburg | 12,605 | $84,896 | $422,000 | 57.7% | 4.7% |
Population Overview
Shorewood is a small city located in Wisconsin, within Milwaukee County. The total population is 13,627. It ranks as the 70th most populous out of 808 Census-designated places in Wisconsin.
Age Demographics
The median age in Shorewood is 38.6 years. This is 4% lower than the state median of 40.2 years.
Economy, Income & Housing
The median household income in Shorewood is $86,726. This is 12% higher than the state median of $77,485. It is also 7% higher than the national median of $80,734. The poverty rate stands at 14.3%. This is 35% higher than the state poverty rate of 10.5%. The unemployment rate is 3.1%. This is 3% lower than the state rate of 3.3%. The median home value is $443,700. Housing costs are 66% higher than the state median of $266,500. The home-value-to-income ratio is 5.1x. 45.6% of occupied housing units are owner-occupied. This homeownership rate is 33% lower than the state average of 67.8%.
Race & Ethnicity
The largest racial or ethnic group in Shorewood is White (non-Hispanic), making up 77.7% of the population. Hispanic or Latino residents account for 6.6%. The Asian population is significantly higher than the state average (5.5% vs 2.9%).
Education
75.6% of residents aged 25 and older hold a bachelor's degree or higher. This places Shorewood in the top 10% of all cities in the state for educational attainment. This is 126% higher than the state rate of 33.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 97.7%. Notably, 41.9% of adults hold a graduate or professional degree, indicating a highly educated workforce.
Data Sources & Methodology
All demographic data for Shorewood, Wisconsin is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Wisconsin state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 808 Census-designated places in Wisconsin. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Shorewood, Wisconsin?
Shorewood, Wisconsin has a population of 13,627 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Shorewood, WI?
The median household income in Shorewood is $86,726, which is 7% higher than the national median of $80,734.
What is the poverty rate in Shorewood, WI?
The poverty rate in Shorewood is 14.3%. This means approximately 1,944 residents live below the federal poverty line.
What is the racial makeup of Shorewood, Wisconsin?
Shorewood's population is 77.7% White, 3.8% Black, 6.6% Hispanic/Latino, and 5.5% Asian.
What is the median home value in Shorewood, WI?
The median home value in Shorewood is $443,700. The home-value-to-income ratio is 5.1x.
How educated is Shorewood, Wisconsin?
75.6% of adults (25+) in Shorewood hold a bachelor's degree or higher, and 41.9% hold a graduate or professional degree.