Wood County, Wisconsin Demographics 2026

Name: Wood County, Wisconsin Demographics
Creator: U.S. Census Bureau
License: https://www.census.gov/data/developers/about/terms-of-service.html

Wood County, Wisconsin has a population of 74,004, the 22nd most populous county in Wisconsin. The median household income is $67,989 and the median home value is $175,600. The poverty rate is 10.8%.

Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes

Wood County Quick Facts

Population 74,004

Median Household Income $67,989

Median Home Value $175,600

Poverty Rate 10.8%

Unemployment Rate 4.0%

Median Age 43.8 years

Homeownership Rate 72.6%

Affordability Ratio 2.6x

Bachelor's Degree+ 21.4%

High School Graduation 94.5%

Cities/Places 14

Population 74,004 22nd of 72

Median Income $67,989 12% lower than state

Poverty Rate 10.8%

Unemployment 4.0%

How Wood County Changed

Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.

Metric	2019–2023	2020–2024	Change
Population	74,039	74,004	-0.0%
Median household income	$66,417	$67,989	+2.4%
Median home value	$168,100	$175,600	+4.5%

Median Household Income

Wood

$67,989

$77,485

National

$80,734

Median Home Value

Wood

$175,600

$266,500

National

$332,700

Economy & Housing

Household Income Distribution

Under $25K 14.9%

$25K-$50K 20.3%

$50K-$100K 35.1%

$100K+ 29.6%

Detailed income brackets

Under $10K

4.4%

$10K-$15K

3.7%

$15K-$20K

3.2%

$20K-$25K

3.7%

$25K-$30K

4.5%

$30K-$35K

4.8%

$35K-$40K

3.3%

$40K-$45K

3.9%

$45K-$50K

3.8%

$50K-$60K

9.7%

$60K-$75K

11.1%

$75K-$100K

14.4%

$100K-$125K

10.6%

$125K-$150K

6.0%

$150K-$200K

7.4%

$200K+

5.5%

Employment

4.0% Unemployment Rate State: 3.3%|National: 5.2%

61.9% Labor Force Participation

Housing Overview

Owner 72.6%

Renter 27.4%

Affordability Index Very Affordable

2.6x home value to income ratio

Median gross rent $856/mo 15.1% of median household income annually

People & Demographics

Age Distribution

Under 18

21.4%

18-34

18.1%

35-54

23.4%

55-74

27.8%

75+

9.3%

Race & Ethnicity

Diversity Index

Very Low Diversity

A less diverse community where one racial or ethnic group represents a large majority.

State average: 37 | National average: 61

Education

Educational Attainment (Adults 25+)

Cities & Places in Wood County

City	Population	Median Income	Poverty	Home Value
Wisconsin Rapids	18,722	$55,253	14.8%	$131,900
Lake Wazeecha	2,850	$93,346	11.5%	$218,800
Nekoosa	2,420	$46,458	16.6%	$116,900
Port Edwards	1,881	$75,598	12.6%	$158,600
Auburndale	837	$83,133	9.6%	$212,700
Pittsville	823	$62,162	10.2%	$125,000
Biron	822	$66,250	11.5%	$154,400
Hewitt	775	$92,109	2.3%	$260,100
Vesper	496	$61,149	8.0%	$120,700
Rudolph	466	$59,375	14.6%	$180,900
Milladore	419	$89,107	10.5%	$158,500
Arpin	290	$48,036	14.5%	$102,100
Babcock	95	$46,250	8.6%	$61,700
Ceex Haci	25	N/A	8.0%	N/A

Explore Wisconsin Rankings

Cities by Population All cities ranked by size Richest Cities Ranked by median income Most Educated By bachelor's degree rate Most Affordable By housing affordability

Population Overview

Wood County is located in Wisconsin with a total population of 74,004. It is the 22nd most populous county out of 72 in Wisconsin. The county encompasses 14 Census-designated places.

Age Demographics

The median age in Wood County is 43.8 years. This is 9% higher than the state median of 40.2 years.

Economy, Income & Housing

The median household income in Wood County is $67,989. This is 12% lower than the state median of $77,485. It is also 16% lower than the national median of $80,734. The poverty rate stands at 10.8%. This is 2% higher than the state poverty rate of 10.5%. The unemployment rate is 4.0%. This is 23% higher than the state rate of 3.3%. The median home value is $175,600. Housing costs are 34% lower than the state median of $266,500. With a home-value-to-income ratio of just 2.6x, Wood County is one of the most affordable housing markets in the area. 72.6% of occupied housing units are owner-occupied. This homeownership rate is 7% higher than the state average of 67.8%.

Race & Ethnicity

Wood County has a predominantly White (non-Hispanic) population, comprising 90.2% of all residents. Hispanic or Latino residents account for 3.7%. The Black or African American population (0.6%) is well below the state average of 5.9%. The Hispanic or Latino population (3.7%) is well below the state average of 8.0%.

Education

21.4% of residents aged 25 and older hold a bachelor's degree or higher. This is 36% lower than the state rate of 33.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 94.5%.

Data Sources & Methodology

All figures for Wood County come from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates, with comparisons drawn against Wisconsin and national averages from the same dataset. See our methodology page for how each metric is defined, or data.census.gov for official tables with margins of error.

Frequently Asked Questions

What is the population of Wood County, Wisconsin?

Wood County has a population of 74,004, making it the 22nd most populous county in Wisconsin.

What is the median income in Wood County?

The median household income in Wood County is $67,989 with a poverty rate of 10.8%.

How many cities are in Wood County, Wisconsin?

Wood County contains 14 Census-designated places.