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Santa Cruz County, Arizona Demographics 2026

Santa Cruz County, Arizona has a population of 48,926, the 12th most populous county in Arizona. The median household income is $55,217 and the median home value is $233,000. The poverty rate is 20.2%.

Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes

Santa Cruz County Quick Facts

Population 48,926
Median Household Income $55,217
Median Home Value $233,000
Poverty Rate 20.2%
Unemployment Rate 12.2%
Median Age 37.9 years
Homeownership Rate 69.3%
Affordability Ratio 4.2x
Bachelor's Degree+ 23.1%
High School Graduation 76.6%
Cities/Places 10
Population 48,926 12th of 15
Median Income $55,217 31% lower than state
Poverty Rate 20.2%
Unemployment 12.2%

How Santa Cruz County Changed

Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.

Metric2019–20232020–2024Change
Population48,20948,926+1.5%
Median household income$53,614$55,217+3.0%
Median home value$216,100$233,000+7.8%

Economy & Housing

Household Income Distribution

Under $25K 18.9%
$25K-$50K 28.6%
$50K-$100K 27.7%
$100K+ 24.7%
Detailed income brackets
Under $10K
5.7%
$10K-$15K
4.7%
$15K-$20K
5.1%
$20K-$25K
3.4%
$25K-$30K
5.4%
$30K-$35K
8.2%
$35K-$40K
4.2%
$40K-$45K
4.7%
$45K-$50K
6.2%
$50K-$60K
7.5%
$60K-$75K
10.2%
$75K-$100K
10.0%
$100K-$125K
10.1%
$125K-$150K
5.8%
$150K-$200K
5.5%
$200K+
3.4%

Employment

12.2% Unemployment Rate State: 5.1%|National: 5.2%
57.3% Labor Force Participation

Housing Overview

Owner 69.3%
Renter 30.8%
Affordability Index Moderate
4.2x home value to income ratio
Median gross rent $829/mo 18.0% of median household income annually

People & Demographics

Diversity Index

30out of 100
Low Diversity

A less diverse community where one racial or ethnic group represents a large majority.

State average: 62 | National average: 61

Education

Cities & Places in Santa Cruz County

CityPopulationMedian IncomePovertyHome Value
Rio Rico22,017$61,34816.6%$224,100
Nogales19,841$43,21428.0%$186,300
Tubac1,294$73,35913.4%$490,800
Patagonia946$39,8917.5%$361,500
Sonoita663$119,7920.0%$460,300
Elgin349$90,2311.1%$356,800
Tumacacori-Carmen207$55,41718.4%N/A
Kino Springs173N/A18.4%$207,100
Beyerville61$65,4690.0%N/A
Amado53N/A45.3%N/A

Population Overview

Santa Cruz County is located in Arizona with a total population of 48,926. It is the 12th most populous county out of 15 in Arizona. The county encompasses 10 Census-designated places.

Age Demographics

The median age in Santa Cruz County is 37.9 years. This is 3% lower than the state median of 39.0 years.

Economy, Income & Housing

The median household income in Santa Cruz County is $55,217. This is 31% lower than the state median of $79,964. It is also 32% lower than the national median of $80,734. The poverty rate stands at 20.2%. This is 62% higher than the state poverty rate of 12.5%. With more than one in five residents living below the poverty line, economic hardship is a significant challenge for the community. The unemployment rate is 12.2%. This is 139% higher than the state rate of 5.1%. The median home value is $233,000. Housing costs are 41% lower than the state median of $394,500. The home-value-to-income ratio is 4.2x. 69.3% of occupied housing units are owner-occupied. This homeownership rate is 3% higher than the state average of 67.4%.

Race & Ethnicity

The largest racial or ethnic group in Santa Cruz County is Hispanic or Latino, making up 82.5% of the population. White (non-Hispanic) residents account for 15.3%. The White (non-Hispanic) population (15.3%) is well below the state average of 52.6%. The Black or African American population (0.1%) is well below the state average of 4.4%. The Hispanic or Latino population is significantly higher than the state average (82.5% vs 31.4%). The Asian population (0.3%) is well below the state average of 3.5%.

Education

23.1% of residents aged 25 and older hold a bachelor's degree or higher. This is 31% lower than the state rate of 33.3%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 76.6%.

Data Sources & Methodology

All figures for Santa Cruz County come from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates, with comparisons drawn against Arizona and national averages from the same dataset. See our methodology page for how each metric is defined, or data.census.gov for official tables with margins of error.

Frequently Asked Questions

What is the population of Santa Cruz County, Arizona?

Santa Cruz County has a population of 48,926, making it the 12th most populous county in Arizona.

What is the median income in Santa Cruz County?

The median household income in Santa Cruz County is $55,217 with a poverty rate of 20.2%.

How many cities are in Santa Cruz County, Arizona?

Santa Cruz County contains 10 Census-designated places.