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Pacifica, California Demographics & Population 2026

During the 2020–2024 ACS period, Pacifica, California had a total population of 37,261, the 229th largest city in California, with a median household income of $160,523, which is 62% higher than the state average. The poverty rate is 5.8%.

Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes

Key Takeaways

Pacifica Quick Facts

Population 37,261
Median Household Income $160,523
Median Home Value $1,249,800
Poverty Rate 5.8%
Unemployment Rate 3.9%
Median Age 44.6 years
Homeownership Rate 67.7%
Affordability Ratio 7.8x
Bachelor's Degree or Higher 48.9%
High School Graduation Rate 95.4%
Diversity Index 69/100
Population 37,261 229th of 1,570
Median Income $160,523 top 20%
Poverty Rate 5.8% 54% lower than national
Median Home Value $1,249,800 top 20%

How Pacifica Changed

Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.

Metric2019–20232020–2024Change
Population37,52737,261-0.7%
Median household income$156,819$160,523+2.4%
Median home value$1,211,700$1,249,800+3.1%

How Pacifica Compares

Economy & Housing

Household Income Distribution

Under $25K 6.2%
$25K-$50K 6.7%
$50K-$100K 18.3%
$100K+ 68.8%
Detailed income brackets
Under $10K
1.8%
$10K-$15K
1.8%
$15K-$20K
1.0%
$20K-$25K
1.6%
$25K-$30K
1.3%
$30K-$35K
0.6%
$35K-$40K
1.4%
$40K-$45K
1.6%
$45K-$50K
1.8%
$50K-$60K
2.6%
$60K-$75K
7.2%
$75K-$100K
8.5%
$100K-$125K
9.1%
$125K-$150K
7.9%
$150K-$200K
14.0%
$200K+
37.8%

Employment

3.9% Unemployment Rate State: 6.6%|National: 5.2%
67.5% Labor Force Participation

Housing Overview

Owner 67.7%
Renter 32.3%
Affordability Index Very Expensive
7.8x home value to income ratio
Median gross rent $3,098/mo 23.2% of median household income annually

People & Demographics

Diversity Index

69out of 100
High Diversity

A diverse community with significant representation from multiple racial and ethnic groups.

State average: 70 | National average: 61

Education

Pacifica Rankings in California

#229 Population of 1,570
#156 Median Income of 1,375
#323 Education of 1,570
#158 Home Value of 1,376

Other Cities in San Mateo County

CityPopulationMedian IncomePovertyHome Value
San Mateo 103,105 $153,504 8.2% $1,618,700
Daly City 101,964 $123,547 7.7% $1,115,000
Redwood City 82,447 $157,814 6.3% $1,801,700
South San Francisco 64,305 $136,578 6.7% $1,188,800
San Bruno 42,307 $141,272 6.0% $1,207,500
Foster City 32,792 $199,143 4.1% $1,838,200
Menlo Park 32,727 $210,025 5.8% $2,000,000+
Burlingame 30,525 $174,000 7.1% $2,000,000+
San Carlos 29,614 $237,470 3.3% $2,000,000+
East Palo Alto 29,069 $113,493 10.3% $1,102,600

Cities Similar to Pacifica

These cities in the same state have comparable population and economic profiles.

CityPopulationMedian IncomeHome ValueBachelor's+Poverty
Moorpark35,854$148,480$894,30044.6%4.9%
Martinez36,903$127,355$859,80046.7%6.3%
Pleasant Hill34,235$145,029$1,077,10054.6%7.3%
Claremont36,595$125,647$897,00059.9%6.9%
Rancho Palos Verdes40,864$179,623$1,609,40070.5%4.2%

Population Overview

Pacifica is a mid-sized community located in California, within San Mateo County. The total population is 37,261. It ranks as the 229th most populous out of 1,570 Census-designated places in California.

Age Demographics

The median age in Pacifica is 44.6 years. This is 18% higher than the state median of 37.9 years.

Economy, Income & Housing

The median household income in Pacifica is $160,523. This is 62% higher than the state median of $99,122. It is also 99% higher than the national median of $80,734. The poverty rate stands at 5.8%. This is 52% lower than the state poverty rate of 12.0%. The unemployment rate is 3.9%. This is 41% lower than the state rate of 6.6%. The median home value is $1,249,800. Housing costs are 70% higher than the state median of $734,700. The home-value-to-income ratio of 7.8x suggests that housing affordability is a significant concern for many residents. 67.7% of occupied housing units are owner-occupied. This homeownership rate is 21% higher than the state average of 55.9%.

Race & Ethnicity

The largest racial or ethnic group in Pacifica is White (non-Hispanic), making up 47.0% of the population. Asian residents account for 21.7%. The Black or African American population (1.2%) is well below the state average of 5.2%. The Hispanic or Latino population (19.6%) is well below the state average of 40.2%.

Education

48.9% of residents aged 25 and older hold a bachelor's degree or higher. This is 32% higher than the state rate of 37.1%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 95.4%. Notably, 18.8% of adults hold a graduate or professional degree, indicating a highly educated workforce.

Data Sources & Methodology

All demographic data for Pacifica, California is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against California state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 1,570 Census-designated places in California. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.

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Frequently Asked Questions

What is the population of Pacifica, California?

Pacifica, California has a population of 37,261 according to the most recent U.S. Census ACS 5-Year Estimates.

What is the median household income in Pacifica, CA?

The median household income in Pacifica is $160,523, which is 99% higher than the national median of $80,734.

What is the poverty rate in Pacifica, CA?

The poverty rate in Pacifica is 5.8%. This means approximately 2,143 residents live below the federal poverty line.

What is the racial makeup of Pacifica, California?

Pacifica's population is 47.0% White, 1.2% Black, 19.6% Hispanic/Latino, and 21.7% Asian.

What is the median home value in Pacifica, CA?

The median home value in Pacifica is $1,249,800. The home-value-to-income ratio is 7.8x.

How educated is Pacifica, California?

48.9% of adults (25+) in Pacifica hold a bachelor's degree or higher, and 18.8% hold a graduate or professional degree.