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Santa Rosa County, Florida Demographics 2026

Santa Rosa County, Florida has a population of 198,472, the 29th most populous county in Florida. The median household income is $91,922 and the median home value is $329,800. The poverty rate is 8.8%.

Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes

Santa Rosa County Quick Facts

Population 198,472
Median Household Income $91,922
Median Home Value $329,800
Poverty Rate 8.8%
Unemployment Rate 4.5%
Median Age 40.1 years
Homeownership Rate 80.6%
Affordability Ratio 3.6x
Bachelor's Degree+ 32.0%
High School Graduation 93.1%
Cities/Places 35
Population 198,472 29th of 67
Median Income $91,922 23% higher than state
Poverty Rate 8.8%
Unemployment 4.5%

How Santa Rosa County Changed

Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.

Metric2019–20232020–2024Change
Population193,719198,472+2.5%
Median household income$88,968$91,922+3.3%
Median home value$302,100$329,800+9.2%

Economy & Housing

Household Income Distribution

Under $25K 9.8%
$25K-$50K 15.0%
$50K-$100K 30.0%
$100K+ 45.2%
Detailed income brackets
Under $10K
2.6%
$10K-$15K
2.4%
$15K-$20K
2.3%
$20K-$25K
2.5%
$25K-$30K
2.2%
$30K-$35K
3.2%
$35K-$40K
2.1%
$40K-$45K
3.2%
$45K-$50K
4.3%
$50K-$60K
5.6%
$60K-$75K
9.0%
$75K-$100K
15.4%
$100K-$125K
12.7%
$125K-$150K
10.0%
$150K-$200K
10.7%
$200K+
11.9%

Employment

4.5% Unemployment Rate State: 4.8%|National: 5.2%
59.8% Labor Force Participation

Housing Overview

Owner 80.6%
Renter 19.4%
Affordability Index Affordable
3.6x home value to income ratio
Median gross rent $1,544/mo 20.2% of median household income annually

People & Demographics

Diversity Index

37out of 100
Low Diversity

A less diverse community where one racial or ethnic group represents a large majority.

State average: 65 | National average: 61

Education

Cities & Places in Santa Rosa County

CityPopulationMedian IncomePovertyHome Value
Navarre39,838$105,2655.8%$375,700
Pace26,282$80,70112.2%$293,800
Midway (Santa Rosa County)21,317$96,0416.9%$381,600
East Milton14,783$64,90412.5%$212,900
Milton10,733$76,3018.1%$233,100
Gulf Breeze6,660$104,0506.0%$505,600
Bagdad4,466$82,0344.5%$227,900
Wallace4,202$116,4965.7%$400,700
Point Baker3,976$64,76926.1%$213,000
Tiger Point3,628$118,9673.2%$427,900
Pea Ridge3,560$59,6288.1%$220,800
Woodlawn Beach3,414$123,3554.2%$403,900
Holley2,487$104,5658.5%$415,300
Oriole Beach2,005$88,1541.4%$326,000
Navarre Beach1,558$130,3073.5%$779,900
Allentown955N/A8.4%$243,800
Avalon886$88,12514.6%$280,600
Jay796$48,35926.6%$150,800
Chumuckla681$109,7080.0%$293,200
Roeville629$90,92811.4%$306,400
Whitfield (Santa Rosa County)599$65,15620.0%$206,000
Garcon Point563$108,9830.0%$357,800
Brownsdale378$90,7890.0%$289,600
Harold368$70,06010.9%$85,400
Springhill353$140,80413.6%$236,700
Mulat307$151,0424.0%$415,700
Floridatown293N/A22.9%N/A
Munson292$46,37545.9%$209,700
Mount Carmel280$170,8330.0%$407,100
Pine Level248$69,6880.0%$236,400
Berrydale185$80,71420.0%N/A
Fidelis91N/A35.2%N/A
Dickerson City76$129,2310.0%$923,100
Dixonville57$50,5210.0%$175,700
Cobbtown26N/A0.0%N/A

Population Overview

Santa Rosa County is located in Florida with a total population of 198,472. It is the 29th most populous county out of 67 in Florida. The county encompasses 35 Census-designated places.

Age Demographics

The median age in Santa Rosa County is 40.1 years. This is 6% lower than the state median of 42.6 years.

Economy, Income & Housing

The median household income in Santa Rosa County is $91,922. This is 23% higher than the state median of $74,568. It is also 14% higher than the national median of $80,734. The poverty rate stands at 8.8%. This is 30% lower than the state poverty rate of 12.6%. The unemployment rate is 4.5%. This is 7% lower than the state rate of 4.8%. The median home value is $329,800. Housing costs are 8% lower than the state median of $359,000. The home-value-to-income ratio is 3.6x. 80.6% of occupied housing units are owner-occupied. This homeownership rate is 19% higher than the state average of 67.6%.

Race & Ethnicity

The largest racial or ethnic group in Santa Rosa County is White (non-Hispanic), making up 78.4% of the population. Hispanic or Latino residents account for 6.9%. The White (non-Hispanic) population is significantly higher than the state average (78.4% vs 50.4%). The Black or African American population (5.5%) is well below the state average of 14.6%. The Hispanic or Latino population (6.9%) is well below the state average of 27.4%.

Education

32.0% of residents aged 25 and older hold a bachelor's degree or higher. This is 6% lower than the state rate of 34.2%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 93.1%.

Data Sources & Methodology

All figures for Santa Rosa County come from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates, with comparisons drawn against Florida and national averages from the same dataset. See our methodology page for how each metric is defined, or data.census.gov for official tables with margins of error.

Frequently Asked Questions

What is the population of Santa Rosa County, Florida?

Santa Rosa County has a population of 198,472, making it the 29th most populous county in Florida.

What is the median income in Santa Rosa County?

The median household income in Santa Rosa County is $91,922 with a poverty rate of 8.8%.

How many cities are in Santa Rosa County, Florida?

Santa Rosa County contains 35 Census-designated places.