Skip to main content

Maalaea, Hawaii Demographics & Population 2026

During the 2020–2024 ACS period, Maalaea, Hawaii had a total population of 210, the 157th largest community in Hawaii, with a median household income of $72,500, which is 28% lower than the state average. The poverty rate is 14.8%.

Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes

Key Takeaways

Maalaea Quick Facts

Population 210
Median Household Income $72,500
Median Home Value $666,700
Poverty Rate 14.8%
Unemployment Rate 14.3%
Median Age 65.4 years
Homeownership Rate 70.8%
Affordability Ratio 9.2x
Bachelor's Degree or Higher 53.1%
High School Graduation Rate 98.1%
Diversity Index 45/100
Population 210 157th of 163
Median Income $72,500 bottom 30%
Poverty Rate 14.8% 19% higher than national
Median Home Value $666,700 below average

How Maalaea Changed

Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.

Metric2019–20232020–2024Change
Population242210-13.2%
Median household income$93,750$72,500-22.7%
Median home value$612,500$666,700+8.8%

How Maalaea Compares

Economy & Housing

Household Income Distribution

Under $25K 15.3%
$25K-$50K 4.2%
$50K-$100K 37.5%
$100K+ 43.1%
Detailed income brackets
Under $10K
6.9%
$10K-$15K
6.9%
$15K-$20K
0.7%
$20K-$25K
0.7%
$25K-$30K
0.0%
$30K-$35K
0.7%
$35K-$40K
0.7%
$40K-$45K
2.8%
$45K-$50K
0.0%
$50K-$60K
10.4%
$60K-$75K
20.8%
$75K-$100K
6.3%
$100K-$125K
8.3%
$125K-$150K
6.9%
$150K-$200K
11.1%
$200K+
16.7%

Employment

14.3% Unemployment Rate State: 4.9%|National: 5.2%
37.7% Labor Force Participation

Housing Overview

Owner 70.8%
Renter 29.2%
Affordability Index Very Expensive
9.2x home value to income ratio
Median gross rent $2,156/mo 35.7% of median household income annually

People & Demographics

Diversity Index

45out of 100
Moderate Diversity

Moderate diversity with one or two groups making up the majority.

State average: 76 | National average: 61

Education

Maalaea Rankings in Hawaii

#157 Population of 163
#127 Median Income of 159
#16 Education of 163
#100 Home Value of 153

Other Cities in Maui County

CityPopulationMedian IncomePovertyHome Value
Kahului 28,288 $98,077 8.7% $862,600
Kihei 21,567 $87,772 7.4% $919,900
Wailuku 16,926 $102,942 4.6% $855,700
Waihee-Waiehu 10,988 $126,735 6.0% $777,000
Lahaina 10,162 $88,889 11.5% $881,700
Haiku-Pauwela 9,178 $101,396 8.3% $1,093,800
Pukalani 8,679 $102,976 10.6% $973,700
Makawao 7,353 $96,444 10.2% $888,000
Napili-Honokowai 7,308 $105,565 8.1% $878,900
Kula 6,791 $100,433 12.3% $1,127,700

Cities Similar to Maalaea

These cities in the same state have comparable population and economic profiles.

CityPopulationMedian IncomeHome ValueBachelor's+Poverty
Kamaili221N/AN/A46.7%64.7%
Kalihiwai219$127,813$2,000,000+38.6%6.9%
Waiohinu152$70,313$384,60013.3%39.1%
Kukuihaele310N/A$647,70030.8%16.2%
Tiki Gardens245$42,500$326,80022.2%33.5%

A note before these figures: with a population of 210, Maalaea's ACS estimates come from a small number of survey responses and carry wide margins of error. Individual percentages below — particularly rates that round to 0% or 100% — are approximations, not precise measurements. See data.census.gov for the published margins of error.

Population Overview

Maalaea is a small community located in Hawaii, within Maui County. The total population is 210. It ranks as the 157th most populous out of 163 Census-designated places in Hawaii.

Age Demographics

The median age in Maalaea is 65.4 years. This is 60% higher than the state median of 40.9 years. Only 1.4% of residents are under 18, indicating fewer families with children. 24.8% of residents are 75 or older, suggesting a significant retirement-age population with implications for healthcare services and senior housing.

Economy, Income & Housing

The median household income in Maalaea is $72,500. This is 28% lower than the state median of $100,389. It is also 10% lower than the national median of $80,734. The poverty rate stands at 14.8%. This is 47% higher than the state poverty rate of 10.0%. The unemployment rate is 14.3%. This is 190% higher than the state rate of 4.9%. The median home value is $666,700. Housing costs are 21% lower than the state median of $839,100. The home-value-to-income ratio of 9.2x suggests that housing affordability is a significant concern for many residents. 70.8% of occupied housing units are owner-occupied. This homeownership rate is 12% higher than the state average of 63.0%.

Race & Ethnicity

The largest racial or ethnic group in Maalaea is White (non-Hispanic), making up 72.9% of the population. Asian residents account for 7.1%. The White (non-Hispanic) population is significantly higher than the state average (72.9% vs 20.9%). The Black or African American population is significantly higher than the state average (3.8% vs 1.8%). The Hispanic or Latino population (2.9%) is well below the state average of 9.9%. The Asian population (7.1%) is well below the state average of 36.4%.

Education

53.1% of residents aged 25 and older hold a bachelor's degree or higher. This places Maalaea in the top 10% of all cities in the state for educational attainment. This is 47% higher than the state rate of 36.1%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 98.1%. Notably, 17.4% of adults hold a graduate or professional degree, indicating a highly educated workforce.

Data Sources & Methodology

All demographic data for Maalaea, Hawaii is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Hawaii state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 163 Census-designated places in Hawaii. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.

Free data download: Get all Hawaii city and county demographics as CSV. Download Cities CSV | Download Counties CSV

Frequently Asked Questions

What is the population of Maalaea, Hawaii?

Maalaea, Hawaii has a population of 210 according to the most recent U.S. Census ACS 5-Year Estimates.

What is the median household income in Maalaea, HI?

The median household income in Maalaea is $72,500, which is 10% lower than the national median of $80,734.

What is the poverty rate in Maalaea, HI?

The poverty rate in Maalaea is 14.8%. This means approximately 31 residents live below the federal poverty line.

What is the racial makeup of Maalaea, Hawaii?

Maalaea's population is 72.9% White, 3.8% Black, 2.9% Hispanic/Latino, and 7.1% Asian.

What is the median home value in Maalaea, HI?

The median home value in Maalaea is $666,700. The home-value-to-income ratio is 9.2x.

How educated is Maalaea, Hawaii?

53.1% of adults (25+) in Maalaea hold a bachelor's degree or higher, and 17.4% hold a graduate or professional degree.