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Puako, Hawaii Demographics & Population 2026

During the 2020–2024 ACS period, Puako, Hawaii had a total population of 259, the 153rd largest community in Hawaii, with a median household income of $122,813, which is 22% higher than the state average. The poverty rate is 11.6%.

Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes

Key Takeaways

Puako Quick Facts

Population 259
Median Household Income $122,813
Median Home Value $1,267,900
Poverty Rate 11.6%
Unemployment Rate 16.3%
Median Age 66.4 years
Homeownership Rate 69.8%
Affordability Ratio 10.3x
Bachelor's Degree or Higher 53.7%
High School Graduation Rate 98.7%
Diversity Index 38/100
Population 259 153rd of 163
Median Income $122,813 top 30%
Poverty Rate 11.6% 7% lower than national
Median Home Value $1,267,900 top 10%

How Puako Changed

Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.

Metric2019–20232020–2024Change
Population302259-14.2%
Median household income$116,250$122,813+5.6%
Median home value$1,781,300$1,267,900-28.8%

How Puako Compares

Economy & Housing

Household Income Distribution

Under $25K 16.6%
$25K-$50K 13.7%
$50K-$100K 13.7%
$100K+ 56.1%
Detailed income brackets
Under $10K
6.5%
$10K-$15K
0.0%
$15K-$20K
0.7%
$20K-$25K
9.3%
$25K-$30K
0.7%
$30K-$35K
2.2%
$35K-$40K
4.3%
$40K-$45K
2.2%
$45K-$50K
4.3%
$50K-$60K
1.4%
$60K-$75K
0.7%
$75K-$100K
11.5%
$100K-$125K
8.6%
$125K-$150K
13.7%
$150K-$200K
5.8%
$200K+
28.1%

Employment

16.3% Unemployment Rate State: 4.9%|National: 5.2%
39.7% Labor Force Participation

Housing Overview

Owner 69.8%
Renter 30.2%
Affordability Index Very Expensive
10.3x home value to income ratio
Median gross rent $1,813/mo 17.7% of median household income annually

People & Demographics

Diversity Index

38out of 100
Low Diversity

A less diverse community where one racial or ethnic group represents a large majority.

State average: 76 | National average: 61

Education

Puako Rankings in Hawaii

#153 Population of 163
#34 Median Income of 159
#15 Education of 163
#16 Home Value of 153

Other Cities in Hawaii County

CityPopulationMedian IncomePovertyHome Value
Hilo 50,404 $81,779 14.5% $483,000
Kailua (Hawaii County) 21,818 $88,211 14.3% $667,400
Hawaiian Paradise Park 13,203 $88,348 10.4% $457,100
Kaiminani 11,465 $110,560 9.8% $772,800
Waimea (Hawaii County) 9,286 $100,198 12.3% $677,400
Waikoloa Village 7,543 $81,703 12.3% $802,600
Kahaluu-Keauhou 5,150 $96,212 8.6% $886,900
Hawaiian Ocean View 4,431 $45,043 25.4% $318,200
Ainaloa 4,094 $58,918 26.7% $228,300
Hawaiian Beaches 3,947 $29,295 40.4% $272,700

Cities Similar to Puako

These cities in the same state have comparable population and economic profiles.

CityPopulationMedian IncomeHome ValueBachelor's+Poverty
Hanalei272$123,750$2,000,000+59.5%0.7%
Kamaili221N/AN/A46.7%64.7%
Kukuihaele310N/A$647,70030.8%16.2%
Kalihiwai219$127,813$2,000,000+38.6%6.9%
Wainiha362$99,375$961,50047.3%4.1%

A note before these figures: with a population of 259, Puako's ACS estimates come from a small number of survey responses and carry wide margins of error. Individual percentages below — particularly rates that round to 0% or 100% — are approximations, not precise measurements. See data.census.gov for the published margins of error.

Population Overview

Puako is a small community located in Hawaii, within Hawaii County. The total population is 259. It ranks as the 153rd most populous out of 163 Census-designated places in Hawaii.

Age Demographics

The median age in Puako is 66.4 years. This is 62% higher than the state median of 40.9 years. Only 7.3% of residents are under 18, indicating fewer families with children. 18.9% of residents are 75 or older, suggesting a significant retirement-age population with implications for healthcare services and senior housing.

Economy, Income & Housing

The median household income in Puako is $122,813. This is 22% higher than the state median of $100,389. It is also 52% higher than the national median of $80,734. The poverty rate stands at 11.6%. This is 15% higher than the state poverty rate of 10.0%. The unemployment rate is 16.3%. This is 232% higher than the state rate of 4.9%. The median home value is $1,267,900. Housing costs are 51% higher than the state median of $839,100. The home-value-to-income ratio of 10.3x suggests that housing affordability is a significant concern for many residents. 69.8% of occupied housing units are owner-occupied. This homeownership rate is 11% higher than the state average of 63.0%.

Race & Ethnicity

The largest racial or ethnic group in Puako is White (non-Hispanic), making up 77.6% of the population. Asian residents account for 12.4%. The White (non-Hispanic) population is significantly higher than the state average (77.6% vs 20.9%). The Hispanic or Latino population (1.5%) is well below the state average of 9.9%. The Asian population (12.4%) is well below the state average of 36.4%.

Education

53.7% of residents aged 25 and older hold a bachelor's degree or higher. This places Puako in the top 10% of all cities in the state for educational attainment. This is 49% higher than the state rate of 36.1%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 98.7%. Notably, 21.6% of adults hold a graduate or professional degree, indicating a highly educated workforce.

Data Sources & Methodology

All demographic data for Puako, Hawaii is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Hawaii state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 163 Census-designated places in Hawaii. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.

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Frequently Asked Questions

What is the population of Puako, Hawaii?

Puako, Hawaii has a population of 259 according to the most recent U.S. Census ACS 5-Year Estimates.

What is the median household income in Puako, HI?

The median household income in Puako is $122,813, which is 52% higher than the national median of $80,734.

What is the poverty rate in Puako, HI?

The poverty rate in Puako is 11.6%. This means approximately 30 residents live below the federal poverty line.

What is the racial makeup of Puako, Hawaii?

Puako's population is 77.6% White, 0.0% Black, 1.5% Hispanic/Latino, and 12.4% Asian.

What is the median home value in Puako, HI?

The median home value in Puako is $1,267,900. The home-value-to-income ratio is 10.3x.

How educated is Puako, Hawaii?

53.7% of adults (25+) in Puako hold a bachelor's degree or higher, and 21.6% hold a graduate or professional degree.