Puako, Hawaii Demographics & Population 2026
During the 2020–2024 ACS period, Puako, Hawaii had a total population of 259, the 153rd largest community in Hawaii, with a median household income of $122,813, which is 22% higher than the state average. The poverty rate is 11.6%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Key Takeaways
- 53.7% of adults hold a bachelor's degree or higher — top 10% in Hawaii.
- Housing affordability is a challenge — homes cost 10.3x the median household income.
- Unemployment rate of 16.3% is notably above the national average.
Puako Quick Facts
How Puako Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 302 | 259 | -14.2% |
| Median household income | $116,250 | $122,813 | +5.6% |
| Median home value | $1,781,300 | $1,267,900 | -28.8% |
How Puako Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 76 | National average: 61
Education
Educational Attainment (Adults 25+)
Puako Rankings in Hawaii
Explore Hawaii Rankings
Other Cities in Hawaii County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Hilo | 50,404 | $81,779 | 14.5% | $483,000 |
| Kailua (Hawaii County) | 21,818 | $88,211 | 14.3% | $667,400 |
| Hawaiian Paradise Park | 13,203 | $88,348 | 10.4% | $457,100 |
| Kaiminani | 11,465 | $110,560 | 9.8% | $772,800 |
| Waimea (Hawaii County) | 9,286 | $100,198 | 12.3% | $677,400 |
| Waikoloa Village | 7,543 | $81,703 | 12.3% | $802,600 |
| Kahaluu-Keauhou | 5,150 | $96,212 | 8.6% | $886,900 |
| Hawaiian Ocean View | 4,431 | $45,043 | 25.4% | $318,200 |
| Ainaloa | 4,094 | $58,918 | 26.7% | $228,300 |
| Hawaiian Beaches | 3,947 | $29,295 | 40.4% | $272,700 |
Cities Similar to Puako
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Hanalei | 272 | $123,750 | $2,000,000+ | 59.5% | 0.7% |
| Kamaili | 221 | N/A | N/A | 46.7% | 64.7% |
| Kukuihaele | 310 | N/A | $647,700 | 30.8% | 16.2% |
| Kalihiwai | 219 | $127,813 | $2,000,000+ | 38.6% | 6.9% |
| Wainiha | 362 | $99,375 | $961,500 | 47.3% | 4.1% |
A note before these figures: with a population of 259, Puako's ACS estimates come from a small number of survey responses and carry wide margins of error. Individual percentages below — particularly rates that round to 0% or 100% — are approximations, not precise measurements. See data.census.gov for the published margins of error.
Population Overview
Puako is a small community located in Hawaii, within Hawaii County. The total population is 259. It ranks as the 153rd most populous out of 163 Census-designated places in Hawaii.
Age Demographics
The median age in Puako is 66.4 years. This is 62% higher than the state median of 40.9 years. Only 7.3% of residents are under 18, indicating fewer families with children. 18.9% of residents are 75 or older, suggesting a significant retirement-age population with implications for healthcare services and senior housing.
Economy, Income & Housing
The median household income in Puako is $122,813. This is 22% higher than the state median of $100,389. It is also 52% higher than the national median of $80,734. The poverty rate stands at 11.6%. This is 15% higher than the state poverty rate of 10.0%. The unemployment rate is 16.3%. This is 232% higher than the state rate of 4.9%. The median home value is $1,267,900. Housing costs are 51% higher than the state median of $839,100. The home-value-to-income ratio of 10.3x suggests that housing affordability is a significant concern for many residents. 69.8% of occupied housing units are owner-occupied. This homeownership rate is 11% higher than the state average of 63.0%.
Race & Ethnicity
The largest racial or ethnic group in Puako is White (non-Hispanic), making up 77.6% of the population. Asian residents account for 12.4%. The White (non-Hispanic) population is significantly higher than the state average (77.6% vs 20.9%). The Hispanic or Latino population (1.5%) is well below the state average of 9.9%. The Asian population (12.4%) is well below the state average of 36.4%.
Education
53.7% of residents aged 25 and older hold a bachelor's degree or higher. This places Puako in the top 10% of all cities in the state for educational attainment. This is 49% higher than the state rate of 36.1%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 98.7%. Notably, 21.6% of adults hold a graduate or professional degree, indicating a highly educated workforce.
Data Sources & Methodology
All demographic data for Puako, Hawaii is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Hawaii state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 163 Census-designated places in Hawaii. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Puako, Hawaii?
Puako, Hawaii has a population of 259 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Puako, HI?
The median household income in Puako is $122,813, which is 52% higher than the national median of $80,734.
What is the poverty rate in Puako, HI?
The poverty rate in Puako is 11.6%. This means approximately 30 residents live below the federal poverty line.
What is the racial makeup of Puako, Hawaii?
Puako's population is 77.6% White, 0.0% Black, 1.5% Hispanic/Latino, and 12.4% Asian.
What is the median home value in Puako, HI?
The median home value in Puako is $1,267,900. The home-value-to-income ratio is 10.3x.
How educated is Puako, Hawaii?
53.7% of adults (25+) in Puako hold a bachelor's degree or higher, and 21.6% hold a graduate or professional degree.