Winona, Minnesota Demographics & Population 2026
During the 2020–2024 ACS period, Winona, Minnesota had a total population of 26,009, the 42nd largest city in Minnesota, with a median household income of $56,337, which is 37% lower than the state average. The poverty rate is 23.1%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Key Takeaways
- Household income is 37% below the state average, indicating significant economic challenges.
Winona Quick Facts
How Winona Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 25,998 | 26,009 | +0.0% |
| Median household income | $56,163 | $56,337 | +0.3% |
| Median home value | $193,500 | $201,800 | +4.3% |
How Winona Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 41 | National average: 61
Education
Educational Attainment (Adults 25+)
Winona Rankings in Minnesota
Explore Minnesota Rankings
Other Cities in Winona County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| La Crescent | 5,251 | $85,368 | 5.7% | $272,400 |
| Goodview | 4,103 | $74,712 | 5.9% | $254,200 |
| St. Charles | 4,037 | $96,200 | 3.2% | $256,600 |
| Lewiston | 1,613 | $91,875 | 5.2% | $213,600 |
| Stockton | 811 | $86,042 | 6.2% | $258,100 |
| Rollingstone | 620 | $93,000 | 6.7% | $239,400 |
| Altura | 388 | $61,563 | 8.8% | $206,000 |
| Dakota | 304 | $95,357 | 2.6% | $236,200 |
| Dresbach | 286 | $90,250 | 9.4% | $343,800 |
| Utica | 216 | $73,125 | 8.3% | $188,400 |
Cities Similar to Winona
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Faribault | 24,631 | $61,449 | $241,500 | 17.6% | 16.4% |
| Austin | 26,358 | $68,057 | $163,900 | 23.6% | 12.5% |
| Owatonna | 26,498 | $80,750 | $245,200 | 29.3% | 9.2% |
| Willmar | 21,378 | $62,280 | $198,400 | 25.3% | 13.1% |
| White Bear Lake | 23,908 | $83,554 | $331,800 | 41.7% | 7.0% |
Population Overview
Winona is a mid-sized community located in Minnesota, within Winona County. The total population is 26,009. It ranks as the 42nd most populous out of 914 Census-designated places in Minnesota.
Age Demographics
The median age in Winona is 31.3 years. This is 19% lower than the state median of 38.8 years. Only 12.5% of residents are under 18, indicating fewer families with children.
Economy, Income & Housing
The median household income in Winona is $56,337. This is 37% lower than the state median of $89,062. It is also 30% lower than the national median of $80,734. The poverty rate stands at 23.1%. This is 148% higher than the state poverty rate of 9.3%. With more than one in five residents living below the poverty line, economic hardship is a significant challenge for the community. The unemployment rate is 2.7%. This is 34% lower than the state rate of 4.1%. The median home value is $201,800. Housing costs are 39% lower than the state median of $329,300. The home-value-to-income ratio is 3.6x. 58.0% of occupied housing units are owner-occupied. This homeownership rate is 20% lower than the state average of 72.2%.
Race & Ethnicity
Winona has a predominantly White (non-Hispanic) population, comprising 86.5% of all residents. Hispanic or Latino residents account for 4.4%. The Asian population (2.0%) is well below the state average of 5.1%.
Education
36.3% of residents aged 25 and older hold a bachelor's degree or higher. This is 8% lower than the state rate of 39.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 95.2%.
Data Sources & Methodology
All demographic data for Winona, Minnesota is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Minnesota state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 914 Census-designated places in Minnesota. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Winona, Minnesota?
Winona, Minnesota has a population of 26,009 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Winona, MN?
The median household income in Winona is $56,337, which is 30% lower than the national median of $80,734.
What is the poverty rate in Winona, MN?
The poverty rate in Winona is 23.1%. This means approximately 5,340 residents live below the federal poverty line.
What is the racial makeup of Winona, Minnesota?
Winona's population is 86.5% White, 3.6% Black, 4.4% Hispanic/Latino, and 2.0% Asian.
What is the median home value in Winona, MN?
The median home value in Winona is $201,800. The home-value-to-income ratio is 3.6x.
How educated is Winona, Minnesota?
36.3% of adults (25+) in Winona hold a bachelor's degree or higher, and 13.9% hold a graduate or professional degree.