Deal, New Jersey Demographics & Population 2026
During the 2020–2024 ACS period, Deal, New Jersey had a total population of 686, the 585th largest borough in New Jersey, with a median household income of $113,854, which is 10% higher than the state average. The poverty rate is 8.3%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Key Takeaways
- Housing affordability is a challenge — homes cost 14.4x the median household income.
- Near full employment with an unemployment rate of just 2.4%.
Deal Quick Facts
How Deal Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 632 | 686 | +8.5% |
| Median household income | $77,679 | $113,854 | +46.6% |
| Median home value | $1,329,500 | $1,642,000 | +23.5% |
How Deal Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 66 | National average: 61
Education
Educational Attainment (Adults 25+)
Deal Rankings in New Jersey
Explore New Jersey Rankings
Other Cities in Monmouth County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Long Branch | 32,530 | $79,653 | 15.5% | $574,000 |
| Tinton Falls | 19,361 | $117,308 | 6.8% | $478,000 |
| Asbury Park | 15,295 | $75,544 | 21.9% | $581,100 |
| West Freehold | 14,883 | $130,800 | 4.0% | $529,000 |
| Eatontown | 13,575 | $90,463 | 4.4% | $492,400 |
| Red Bank | 12,862 | $97,477 | 8.7% | $504,900 |
| Freehold | 12,507 | $85,707 | 14.3% | $416,800 |
| Robertsville | 12,035 | $210,661 | 2.6% | $685,100 |
| Keansburg | 9,719 | $81,428 | 10.7% | $311,800 |
| Matawan | 9,710 | $123,354 | 10.5% | $467,800 |
Cities Similar to Deal
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| East Millstone | 698 | N/A | $608,900 | 43.6% | 0.0% |
| New Vernon | 743 | N/A | $1,566,200 | 82.4% | 11.7% |
| Three Bridges | 630 | N/A | $587,300 | 29.5% | 1.6% |
| Ocean View | 728 | $107,344 | $376,700 | 27.4% | 4.2% |
| Cookstown | 646 | $107,083 | $380,500 | 26.6% | 2.8% |
A note before these figures: with a population of 686, Deal's ACS estimates come from a small number of survey responses and carry wide margins of error. Individual percentages below — particularly rates that round to 0% or 100% — are approximations, not precise measurements. See data.census.gov for the published margins of error.
Population Overview
Deal is a small community located in New Jersey, within Monmouth County. The total population is 686. It ranks as the 585th most populous out of 700 Census-designated places in New Jersey.
Age Demographics
The median age in Deal is 47.9 years. This is 19% higher than the state median of 40.1 years. Only 13.4% of residents are under 18, indicating fewer families with children. 14.9% of residents are 75 or older, suggesting a significant retirement-age population with implications for healthcare services and senior housing.
Economy, Income & Housing
The median household income in Deal is $113,854. This is 10% higher than the state median of $103,556. It is also 41% higher than the national median of $80,734. The poverty rate stands at 8.3%. This is 15% lower than the state poverty rate of 9.7%. The unemployment rate is 2.4%. This is 62% lower than the state rate of 6.3%. The median home value is $1,642,000. Housing costs are 261% higher than the state median of $454,400. The home-value-to-income ratio of 14.4x suggests that housing affordability is a significant concern for many residents. 67.0% of occupied housing units are owner-occupied. This homeownership rate is 5% higher than the state average of 63.8%.
Race & Ethnicity
The largest racial or ethnic group in Deal is White (non-Hispanic), making up 80.0% of the population. Hispanic or Latino residents account for 15.4%. The White (non-Hispanic) population is significantly higher than the state average (80.0% vs 50.9%). The Black or African American population (1.9%) is well below the state average of 12.2%. The Asian population (1.6%) is well below the state average of 10.1%.
Education
29.3% of residents aged 25 and older hold a bachelor's degree or higher. This is 33% lower than the state rate of 43.6%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 92.3%.
Data Sources & Methodology
All demographic data for Deal, New Jersey is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against New Jersey state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 700 Census-designated places in New Jersey. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
Free data download: Get all New Jersey city and county demographics as CSV. Download Cities CSV | Download Counties CSV
Frequently Asked Questions
What is the population of Deal, New Jersey?
Deal, New Jersey has a population of 686 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Deal, NJ?
The median household income in Deal is $113,854, which is 41% higher than the national median of $80,734.
What is the poverty rate in Deal, NJ?
The poverty rate in Deal is 8.3%. This means approximately 57 residents live below the federal poverty line.
What is the racial makeup of Deal, New Jersey?
Deal's population is 80.0% White, 1.9% Black, 15.4% Hispanic/Latino, and 1.6% Asian.
What is the median home value in Deal, NJ?
The median home value in Deal is $1,642,000. The home-value-to-income ratio is 14.4x.
How educated is Deal, New Jersey?
29.3% of adults (25+) in Deal hold a bachelor's degree or higher, and 8.8% hold a graduate or professional degree.