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Deal, New Jersey Demographics & Population 2026

During the 2020–2024 ACS period, Deal, New Jersey had a total population of 686, the 585th largest borough in New Jersey, with a median household income of $113,854, which is 10% higher than the state average. The poverty rate is 8.3%.

Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes

Key Takeaways

Deal Quick Facts

Population 686
Median Household Income $113,854
Median Home Value $1,642,000
Poverty Rate 8.3%
Unemployment Rate 2.4%
Median Age 47.9 years
Homeownership Rate 67.0%
Affordability Ratio 14.4x
Bachelor's Degree or Higher 29.3%
High School Graduation Rate 92.3%
Diversity Index 33/100
Population 686 585th of 700
Median Income $113,854 average
Poverty Rate 8.3% 33% lower than national
Median Home Value $1,642,000 top 10%

How Deal Changed

Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.

Metric2019–20232020–2024Change
Population632686+8.5%
Median household income$77,679$113,854+46.6%
Median home value$1,329,500$1,642,000+23.5%

How Deal Compares

Economy & Housing

Household Income Distribution

Under $25K 13.0%
$25K-$50K 9.6%
$50K-$100K 24.1%
$100K+ 53.3%
Detailed income brackets
Under $10K
5.8%
$10K-$15K
1.1%
$15K-$20K
0.0%
$20K-$25K
6.1%
$25K-$30K
1.9%
$30K-$35K
0.8%
$35K-$40K
0.8%
$40K-$45K
3.1%
$45K-$50K
3.1%
$50K-$60K
7.7%
$60K-$75K
4.2%
$75K-$100K
12.3%
$100K-$125K
7.7%
$125K-$150K
8.1%
$150K-$200K
4.6%
$200K+
33.0%

Employment

2.4% Unemployment Rate State: 6.3%|National: 5.2%
48.1% Labor Force Participation

Housing Overview

Owner 67.0%
Renter 33.0%
Affordability Index Very Expensive
14.4x home value to income ratio
Median gross rent $1,981/mo 20.9% of median household income annually

People & Demographics

Diversity Index

33out of 100
Low Diversity

A less diverse community where one racial or ethnic group represents a large majority.

State average: 66 | National average: 61

Education

Deal Rankings in New Jersey

#585 Population of 700
#290 Median Income of 662
#506 Education of 699
#12 Home Value of 678

Other Cities in Monmouth County

CityPopulationMedian IncomePovertyHome Value
Long Branch 32,530 $79,653 15.5% $574,000
Tinton Falls 19,361 $117,308 6.8% $478,000
Asbury Park 15,295 $75,544 21.9% $581,100
West Freehold 14,883 $130,800 4.0% $529,000
Eatontown 13,575 $90,463 4.4% $492,400
Red Bank 12,862 $97,477 8.7% $504,900
Freehold 12,507 $85,707 14.3% $416,800
Robertsville 12,035 $210,661 2.6% $685,100
Keansburg 9,719 $81,428 10.7% $311,800
Matawan 9,710 $123,354 10.5% $467,800

Cities Similar to Deal

These cities in the same state have comparable population and economic profiles.

CityPopulationMedian IncomeHome ValueBachelor's+Poverty
East Millstone698N/A$608,90043.6%0.0%
New Vernon743N/A$1,566,20082.4%11.7%
Three Bridges630N/A$587,30029.5%1.6%
Ocean View728$107,344$376,70027.4%4.2%
Cookstown646$107,083$380,50026.6%2.8%

A note before these figures: with a population of 686, Deal's ACS estimates come from a small number of survey responses and carry wide margins of error. Individual percentages below — particularly rates that round to 0% or 100% — are approximations, not precise measurements. See data.census.gov for the published margins of error.

Population Overview

Deal is a small community located in New Jersey, within Monmouth County. The total population is 686. It ranks as the 585th most populous out of 700 Census-designated places in New Jersey.

Age Demographics

The median age in Deal is 47.9 years. This is 19% higher than the state median of 40.1 years. Only 13.4% of residents are under 18, indicating fewer families with children. 14.9% of residents are 75 or older, suggesting a significant retirement-age population with implications for healthcare services and senior housing.

Economy, Income & Housing

The median household income in Deal is $113,854. This is 10% higher than the state median of $103,556. It is also 41% higher than the national median of $80,734. The poverty rate stands at 8.3%. This is 15% lower than the state poverty rate of 9.7%. The unemployment rate is 2.4%. This is 62% lower than the state rate of 6.3%. The median home value is $1,642,000. Housing costs are 261% higher than the state median of $454,400. The home-value-to-income ratio of 14.4x suggests that housing affordability is a significant concern for many residents. 67.0% of occupied housing units are owner-occupied. This homeownership rate is 5% higher than the state average of 63.8%.

Race & Ethnicity

The largest racial or ethnic group in Deal is White (non-Hispanic), making up 80.0% of the population. Hispanic or Latino residents account for 15.4%. The White (non-Hispanic) population is significantly higher than the state average (80.0% vs 50.9%). The Black or African American population (1.9%) is well below the state average of 12.2%. The Asian population (1.6%) is well below the state average of 10.1%.

Education

29.3% of residents aged 25 and older hold a bachelor's degree or higher. This is 33% lower than the state rate of 43.6%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 92.3%.

Data Sources & Methodology

All demographic data for Deal, New Jersey is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against New Jersey state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 700 Census-designated places in New Jersey. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.

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Frequently Asked Questions

What is the population of Deal, New Jersey?

Deal, New Jersey has a population of 686 according to the most recent U.S. Census ACS 5-Year Estimates.

What is the median household income in Deal, NJ?

The median household income in Deal is $113,854, which is 41% higher than the national median of $80,734.

What is the poverty rate in Deal, NJ?

The poverty rate in Deal is 8.3%. This means approximately 57 residents live below the federal poverty line.

What is the racial makeup of Deal, New Jersey?

Deal's population is 80.0% White, 1.9% Black, 15.4% Hispanic/Latino, and 1.6% Asian.

What is the median home value in Deal, NJ?

The median home value in Deal is $1,642,000. The home-value-to-income ratio is 14.4x.

How educated is Deal, New Jersey?

29.3% of adults (25+) in Deal hold a bachelor's degree or higher, and 8.8% hold a graduate or professional degree.