Santa Rosa, New Mexico Demographics & Population 2026
During the 2020–2024 ACS period, Santa Rosa, New Mexico had a total population of 2,462, the 74th largest city in New Mexico, with a median household income of $48,789, which is 24% lower than the state average. The poverty rate is 23.2%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Key Takeaways
- Housing is very affordable with a home-value-to-income ratio of just 2.3x.
- Near full employment with an unemployment rate of just 2.4%.
Santa Rosa Quick Facts
How Santa Rosa Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 2,447 | 2,462 | +0.6% |
| Median household income | $41,995 | $48,789 | +16.2% |
| Median home value | $101,800 | $111,600 | +9.6% |
How Santa Rosa Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 63 | National average: 61
Education
Educational Attainment (Adults 25+)
Santa Rosa Rankings in New Mexico
Explore New Mexico Rankings
Other Cities in Guadalupe County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Vaughn | 493 | $29,135 | 51.9% | $34,300 |
| Puerto de Luna | 378 | $250,000+ | 2.1% | $242,300 |
| Anton Chico | 276 | N/A | 26.8% | N/A |
| Llano del Medio | 109 | N/A | 26.6% | N/A |
| Newkirk | 32 | N/A | 100.0% | N/A |
| Pastura | 2 | N/A | 0.0% | N/A |
Cities Similar to Santa Rosa
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Questa | 2,466 | $47,308 | $233,500 | 21.4% | 17.5% |
| Ranchos de Taos | 2,536 | N/A | $349,700 | 45.8% | 10.2% |
| Jal | 2,364 | N/A | $97,600 | 19.0% | 32.0% |
| Valencia (Valencia County) | 2,406 | $55,170 | $262,900 | 15.1% | 29.4% |
| Tularosa | 2,597 | $52,375 | $150,600 | 22.5% | 15.4% |
Population Overview
Santa Rosa is a small community located in New Mexico, within Guadalupe County. The total population is 2,462. It ranks as the 74th most populous out of 495 Census-designated places in New Mexico.
Age Demographics
The median age in Santa Rosa is 35.0 years. This is 11% lower than the state median of 39.4 years.
Economy, Income & Housing
The median household income in Santa Rosa is $48,789. This is 24% lower than the state median of $64,059. It is also 40% lower than the national median of $80,734. The poverty rate stands at 23.2%. This is 30% higher than the state poverty rate of 17.8%. With more than one in five residents living below the poverty line, economic hardship is a significant challenge for the community. The unemployment rate is 2.4%. This is 60% lower than the state rate of 6.0%. The median home value is $111,600. Housing costs are 55% lower than the state median of $248,100. With a home-value-to-income ratio of just 2.3x, Santa Rosa is one of the most affordable housing markets in the area. 66.8% of occupied housing units are owner-occupied. This homeownership rate is 4% lower than the state average of 70.0%.
Race & Ethnicity
The largest racial or ethnic group in Santa Rosa is Hispanic or Latino, making up 76.5% of the population. White (non-Hispanic) residents account for 15.0%. The White (non-Hispanic) population (15.0%) is well below the state average of 36.0%. The Hispanic or Latino population is significantly higher than the state average (76.5% vs 48.4%). The Asian population is significantly higher than the state average (2.9% vs 1.6%).
Education
18.3% of residents aged 25 and older hold a bachelor's degree or higher. This is 41% lower than the state rate of 31.0%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 83.4%.
Data Sources & Methodology
All demographic data for Santa Rosa, New Mexico is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against New Mexico state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 495 Census-designated places in New Mexico. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
Free data download: Get all New Mexico city and county demographics as CSV. Download Cities CSV | Download Counties CSV
Frequently Asked Questions
What is the population of Santa Rosa, New Mexico?
Santa Rosa, New Mexico has a population of 2,462 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Santa Rosa, NM?
The median household income in Santa Rosa is $48,789, which is 40% lower than the national median of $80,734.
What is the poverty rate in Santa Rosa, NM?
The poverty rate in Santa Rosa is 23.2%. This means approximately 478 residents live below the federal poverty line.
What is the racial makeup of Santa Rosa, New Mexico?
Santa Rosa's population is 15.0% White, 2.4% Black, 76.5% Hispanic/Latino, and 2.9% Asian.
What is the median home value in Santa Rosa, NM?
The median home value in Santa Rosa is $111,600. The home-value-to-income ratio is 2.3x.
How educated is Santa Rosa, New Mexico?
18.3% of adults (25+) in Santa Rosa hold a bachelor's degree or higher, and 4.4% hold a graduate or professional degree.