Willard, New Mexico Demographics & Population 2026

A note before these figures: with a population of 248, Willard's ACS estimates come from a small number of survey responses and carry wide margins of error. Individual percentages below — particularly rates that round to 0% or 100% — are approximations, not precise measurements. See data.census.gov for the published margins of error.

Population Overview

Willard is a small community located in New Mexico, within Torrance County. The total population is 248. It ranks as the 338th most populous out of 495 Census-designated places in New Mexico.

Age Demographics

The median age in Willard is 44.9 years. This is 14% higher than the state median of 39.4 years. With 35.9% of the population under 18, Willard has a notably young demographic profile, suggesting a family-oriented community.

Economy, Income & Housing

The median household income in Willard is $63,125. This is 1% lower than the state median of $64,059. It is also 22% lower than the national median of $80,734. The poverty rate stands at 6.9%. This is 62% lower than the state poverty rate of 17.8%. The unemployment rate is 4.2%. This is 30% lower than the state rate of 6.0%. The median home value is $98,500. Housing costs are 60% lower than the state median of $248,100. With a home-value-to-income ratio of just 1.6x, Willard is one of the most affordable housing markets in the area. 94.6% of occupied housing units are owner-occupied. This homeownership rate is 35% higher than the state average of 70.0%.

Race & Ethnicity

Willard has a predominantly Hispanic or Latino population, comprising 94.0% of all residents. White (non-Hispanic) residents account for 3.2%. The White (non-Hispanic) population (3.2%) is well below the state average of 36.0%. The Hispanic or Latino population is significantly higher than the state average (94.0% vs 48.4%).

Education

31.3% of residents aged 25 and older hold a bachelor's degree or higher. This is 1% higher than the state rate of 31.0%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 81.3%. Notably, 22.7% of adults hold a graduate or professional degree, indicating a highly educated workforce.

Data Sources & Methodology

All demographic data for Willard, New Mexico is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against New Mexico state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 495 Census-designated places in New Mexico. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.