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Dana, North Carolina Demographics & Population 2026

During the 2020–2024 ACS period, Dana, North Carolina had a total population of 4,147, the 203rd largest community in North Carolina, with a median household income of $60,450, which is 16% lower than the state average. The poverty rate is 24.7%.

Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes

Dana Quick Facts

Population 4,147
Median Household Income $60,450
Median Home Value $249,700
Poverty Rate 24.7%
Unemployment Rate 6.3%
Median Age 40.7 years
Homeownership Rate 83.8%
Affordability Ratio 4.1x
Bachelor's Degree or Higher 24.0%
High School Graduation Rate 82.8%
Diversity Index 51/100
Population 4,147 203rd of 772
Median Income $60,450 average
Poverty Rate 24.7% 99% higher than national
Median Home Value $249,700 above average

How Dana Changed

Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.

Metric2019–20232020–2024Change
Population3,8244,147+8.4%
Median household income$55,801$60,450+8.3%
Median home value$223,400$249,700+11.8%

How Dana Compares

Economy & Housing

Household Income Distribution

Under $25K 27.7%
$25K-$50K 12.6%
$50K-$100K 28.6%
$100K+ 31.0%
Detailed income brackets
Under $10K
9.7%
$10K-$15K
5.5%
$15K-$20K
2.2%
$20K-$25K
10.3%
$25K-$30K
4.3%
$30K-$35K
2.4%
$35K-$40K
5.4%
$40K-$45K
0.6%
$45K-$50K
0.0%
$50K-$60K
9.0%
$60K-$75K
9.2%
$75K-$100K
10.4%
$100K-$125K
6.7%
$125K-$150K
7.5%
$150K-$200K
13.8%
$200K+
3.0%

Employment

6.3% Unemployment Rate State: 4.7%|National: 5.2%
57.3% Labor Force Participation

Housing Overview

Owner 83.8%
Renter 16.2%
Affordability Index Moderate
4.1x home value to income ratio
Median gross rent $775/mo 15.4% of median household income annually

People & Demographics

Diversity Index

51out of 100
Moderate Diversity

Moderate diversity with one or two groups making up the majority.

State average: 58 | National average: 61

Education

Dana Rankings in North Carolina

#203 Population of 772
#355 Median Income of 716
#353 Education of 772
#262 Home Value of 725

Other Cities in Henderson County

CityPopulationMedian IncomePovertyHome Value
Hendersonville 15,408 $53,449 14.5% $317,000
Fletcher 8,098 $75,272 7.6% $331,100
Etowah 7,968 $72,596 14.4% $338,100
Mills River 7,281 $105,398 2.6% $436,100
East Flat Rock 6,323 $59,583 12.6% $245,900
Flat Rock 3,530 $95,098 7.6% $601,700
Mountain Home 3,437 $83,083 11.9% $400,000
Edneyville 2,716 $53,818 22.3% $286,400
Valley Hill 2,675 $86,599 7.9% $353,100
Laurel Park 2,408 $90,000 5.5% $433,100

Cities Similar to Dana

These cities in the same state have comparable population and economic profiles.

CityPopulationMedian IncomeHome ValueBachelor's+Poverty
Elkin4,043$60,740$226,90029.8%22.3%
Benson4,282$67,102$279,80029.5%14.4%
Wingate4,425$63,068$229,80037.9%17.0%
Tyro3,833$58,364$191,80016.1%15.7%
Newport4,441$56,351$233,60018.9%10.7%

Population Overview

Dana is a small community located in North Carolina, within Henderson County. The total population is 4,147. It ranks as the 203rd most populous out of 772 Census-designated places in North Carolina.

Age Demographics

The median age in Dana is 40.7 years. This is 4% higher than the state median of 39.1 years. With 30.1% of the population under 18, Dana has a notably young demographic profile, suggesting a family-oriented community.

Economy, Income & Housing

The median household income in Dana is $60,450. This is 16% lower than the state median of $72,388. It is also 25% lower than the national median of $80,734. The poverty rate stands at 24.7%. This is 90% higher than the state poverty rate of 13.0%. With more than one in five residents living below the poverty line, economic hardship is a significant challenge for the community. The unemployment rate is 6.3%. This is 35% higher than the state rate of 4.7%. The median home value is $249,700. Housing costs are 14% lower than the state median of $288,900. The home-value-to-income ratio is 4.1x. 83.8% of occupied housing units are owner-occupied. This homeownership rate is 26% higher than the state average of 66.6%.

Race & Ethnicity

The largest racial or ethnic group in Dana is White (non-Hispanic), making up 58.4% of the population. Hispanic or Latino residents account for 38.9%. The Black or African American population (0.2%) is well below the state average of 20.0%. The Hispanic or Latino population is significantly higher than the state average (38.9% vs 11.3%).

Education

24.0% of residents aged 25 and older hold a bachelor's degree or higher. This is 33% lower than the state rate of 35.6%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 82.8%.

Data Sources & Methodology

All demographic data for Dana, North Carolina is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against North Carolina state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 772 Census-designated places in North Carolina. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.

Free data download: Get all North Carolina city and county demographics as CSV. Download Cities CSV | Download Counties CSV

Frequently Asked Questions

What is the population of Dana, North Carolina?

Dana, North Carolina has a population of 4,147 according to the most recent U.S. Census ACS 5-Year Estimates.

What is the median household income in Dana, NC?

The median household income in Dana is $60,450, which is 25% lower than the national median of $80,734.

What is the poverty rate in Dana, NC?

The poverty rate in Dana is 24.7%. This means approximately 1,014 residents live below the federal poverty line.

What is the racial makeup of Dana, North Carolina?

Dana's population is 58.4% White, 0.2% Black, 38.9% Hispanic/Latino, and 0.0% Asian.

What is the median home value in Dana, NC?

The median home value in Dana is $249,700. The home-value-to-income ratio is 4.1x.

How educated is Dana, North Carolina?

24.0% of adults (25+) in Dana hold a bachelor's degree or higher, and 10.8% hold a graduate or professional degree.