Heartland, Texas Demographics & Population 2026
During the 2020–2024 ACS period, Heartland, Texas had a total population of 10,607, the 260th largest community in Texas, with a median household income of $92,996, which is 19% higher than the state average. The poverty rate is 9.2%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Key Takeaways
- Unemployment rate of 11.5% is notably above the national average.
Heartland Quick Facts
How Heartland Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 11,019 | 10,607 | -3.7% |
| Median household income | $107,165 | $92,996 | -13.2% |
| Median home value | $305,000 | $322,000 | +5.6% |
How Heartland Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A diverse community with significant representation from multiple racial and ethnic groups.
State average: 67 | National average: 61
Education
Educational Attainment (Adults 25+)
Heartland Rankings in Texas
Explore Texas Rankings
Other Cities in Kaufman County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Forney | 31,532 | $104,112 | 8.8% | $346,400 |
| Terrell | 20,366 | $65,842 | 15.9% | $218,500 |
| Heath | 10,777 | $220,828 | 2.0% | $766,900 |
| Travis Ranch | 9,025 | $83,801 | 7.3% | $345,400 |
| Kaufman | 8,538 | $62,931 | 10.6% | $221,800 |
| Mabank | 5,187 | $54,889 | 5.0% | $254,900 |
| Crandall | 4,763 | $88,997 | 19.9% | $303,000 |
| McLendon-Chisholm | 4,511 | $204,773 | 0.9% | $629,400 |
| Talty | 2,881 | $154,732 | 1.9% | $483,300 |
| Elmo | 1,379 | N/A | 0.5% | $199,200 |
Cities Similar to Heartland
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Sonterra | 10,563 | $92,319 | $273,600 | 18.5% | 10.4% |
| Roanoke | 10,286 | $97,295 | $466,900 | 47.1% | 4.5% |
| Elgin | 11,563 | $91,114 | $326,400 | 23.1% | 5.3% |
| Fairview | 10,783 | $109,347 | $597,300 | 59.4% | 14.8% |
| Selma | 11,503 | $97,066 | $313,900 | 36.6% | 6.2% |
Population Overview
Heartland is a small city located in Texas, within Kaufman County. The total population is 10,607. It ranks as the 260th most populous out of 1,795 Census-designated places in Texas.
Age Demographics
The median age in Heartland is 29.7 years. This is 17% lower than the state median of 35.6 years. With 34.4% of the population under 18, Heartland has a notably young demographic profile, suggesting a family-oriented community.
Economy, Income & Housing
The median household income in Heartland is $92,996. This is 19% higher than the state median of $78,476. It is also 15% higher than the national median of $80,734. The poverty rate stands at 9.2%. This is 33% lower than the state poverty rate of 13.8%. The unemployment rate is 11.5%. This is 119% higher than the state rate of 5.3%. The median home value is $322,000. Housing costs are 13% higher than the state median of $283,800. The home-value-to-income ratio is 3.5x. 92.3% of occupied housing units are owner-occupied. This homeownership rate is 47% higher than the state average of 62.6%.
Race & Ethnicity
Heartland is a highly diverse community where no single racial or ethnic group constitutes a majority of the population. Hispanic or Latino residents account for 32.2%. The Black or African American population is significantly higher than the state average (38.6% vs 11.9%). The Asian population (1.3%) is well below the state average of 5.5%.
Education
32.8% of residents aged 25 and older hold a bachelor's degree or higher. This is 3% lower than the state rate of 33.8%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 86.2%.
Data Sources & Methodology
All demographic data for Heartland, Texas is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Texas state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 1,795 Census-designated places in Texas. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Heartland, Texas?
Heartland, Texas has a population of 10,607 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Heartland, TX?
The median household income in Heartland is $92,996, which is 15% higher than the national median of $80,734.
What is the poverty rate in Heartland, TX?
The poverty rate in Heartland is 9.2%. This means approximately 973 residents live below the federal poverty line.
What is the racial makeup of Heartland, Texas?
Heartland's population is 26.0% White, 38.6% Black, 32.2% Hispanic/Latino, and 1.3% Asian.
What is the median home value in Heartland, TX?
The median home value in Heartland is $322,000. The home-value-to-income ratio is 3.5x.
How educated is Heartland, Texas?
32.8% of adults (25+) in Heartland hold a bachelor's degree or higher, and 10.9% hold a graduate or professional degree.