Broadway, Virginia Demographics & Population 2026
During the 2020–2024 ACS period, Broadway, Virginia had a total population of 4,273, the 216th largest town in Virginia, with a median household income of $64,669, which is 31% lower than the state average. The poverty rate is 13.3%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Key Takeaways
- Household income is 31% below the state average, indicating significant economic challenges.
Broadway Quick Facts
How Broadway Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 4,221 | 4,273 | +1.2% |
| Median household income | $61,685 | $64,669 | +4.8% |
| Median home value | $264,900 | $284,300 | +7.3% |
How Broadway Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 61 | National average: 61
Education
Educational Attainment (Adults 25+)
Broadway Rankings in Virginia
Explore Virginia Rankings
Other Cities in Rockingham County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Bridgewater | 6,708 | $75,280 | 6.3% | $384,700 |
| Massanetta Springs | 6,358 | $114,737 | 6.3% | $467,700 |
| Timberville | 3,036 | $59,909 | 17.1% | $231,000 |
| Elkton | 3,006 | $62,031 | 9.9% | $246,800 |
| Grottoes | 2,961 | $100,291 | 9.0% | $275,700 |
| Massanutten | 2,261 | $108,207 | 1.9% | $396,900 |
| Dayton | 1,920 | $75,769 | 4.7% | $346,600 |
| McGaheysville | 1,327 | $66,761 | 10.5% | $315,700 |
| Belmont Estates | 1,162 | $86,835 | 6.2% | $378,700 |
| Keezletown | 706 | N/A | 23.6% | $337,000 |
Cities Similar to Broadway
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Verona | 4,165 | $74,000 | $256,200 | 21.8% | 5.6% |
| Colonial Beach | 3,966 | $60,513 | $268,200 | 28.8% | 24.4% |
| Enon | 4,137 | $76,341 | $253,600 | 28.8% | 6.7% |
| Bethel Manor | 4,393 | $77,294 | N/A | 35.2% | 7.7% |
| South Hill | 4,786 | $66,023 | $242,700 | 27.6% | 15.3% |
Population Overview
Broadway is a small community located in Virginia, within Rockingham County. The total population is 4,273. It ranks as the 216th most populous out of 681 Census-designated places in Virginia.
Age Demographics
The median age in Broadway is 38.7 years. This is about the same as the state median of 39.0 years.
Economy, Income & Housing
The median household income in Broadway is $64,669. This is 31% lower than the state median of $93,170. It is also 20% lower than the national median of $80,734. The poverty rate stands at 13.3%. This is 34% higher than the state poverty rate of 9.9%. The unemployment rate is 4.1%. This is 4% lower than the state rate of 4.3%. The median home value is $284,300. Housing costs are 26% lower than the state median of $383,700. The home-value-to-income ratio is 4.4x. 64.4% of occupied housing units are owner-occupied. This homeownership rate is 4% lower than the state average of 67.3%.
Race & Ethnicity
The largest racial or ethnic group in Broadway is White (non-Hispanic), making up 82.9% of the population. Hispanic or Latino residents account for 13.5%. The Black or African American population (0.9%) is well below the state average of 18.3%. The Asian population (0.5%) is well below the state average of 6.9%.
Education
28.3% of residents aged 25 and older hold a bachelor's degree or higher. This is 33% lower than the state rate of 42.2%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 87.4%.
Data Sources & Methodology
All demographic data for Broadway, Virginia is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Virginia state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 681 Census-designated places in Virginia. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Broadway, Virginia?
Broadway, Virginia has a population of 4,273 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Broadway, VA?
The median household income in Broadway is $64,669, which is 20% lower than the national median of $80,734.
What is the poverty rate in Broadway, VA?
The poverty rate in Broadway is 13.3%. This means approximately 563 residents live below the federal poverty line.
What is the racial makeup of Broadway, Virginia?
Broadway's population is 82.9% White, 0.9% Black, 13.5% Hispanic/Latino, and 0.5% Asian.
What is the median home value in Broadway, VA?
The median home value in Broadway is $284,300. The home-value-to-income ratio is 4.4x.
How educated is Broadway, Virginia?
28.3% of adults (25+) in Broadway hold a bachelor's degree or higher, and 9.9% hold a graduate or professional degree.