Massanutten, Virginia Demographics & Population 2026

Population Overview

Massanutten is a small community located in Virginia, within Rockingham County. The total population is 2,261. It ranks as the 272nd most populous out of 681 Census-designated places in Virginia.

Age Demographics

The median age in Massanutten is 53.7 years. This is 38% higher than the state median of 39.0 years. Only 11.1% of residents are under 18, indicating fewer families with children.

Economy, Income & Housing

The median household income in Massanutten is $108,207. This is 16% higher than the state median of $93,170. It is also 34% higher than the national median of $80,734. The poverty rate stands at 1.9%. This is 80% lower than the state poverty rate of 9.9%. This exceptionally low poverty rate indicates strong economic prosperity across the community. The unemployment rate is 1.8%. This is 59% lower than the state rate of 4.3%. The median home value is $396,900. Housing costs are 3% higher than the state median of $383,700. The home-value-to-income ratio is 3.7x. 93.3% of occupied housing units are owner-occupied. This homeownership rate is 39% higher than the state average of 67.3%.

Race & Ethnicity

The largest racial or ethnic group in Massanutten is White (non-Hispanic), making up 78.6% of the population. Hispanic or Latino residents account for 16.9%. The Black or African American population (2.9%) is well below the state average of 18.3%. The Hispanic or Latino population is significantly higher than the state average (16.9% vs 11.0%). The Asian population (0.9%) is well below the state average of 6.9%.

Education

53.9% of residents aged 25 and older hold a bachelor's degree or higher. This is 28% higher than the state rate of 42.2%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 96.7%. Notably, 29.3% of adults hold a graduate or professional degree, indicating a highly educated workforce.

Data Sources & Methodology

All demographic data for Massanutten, Virginia is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Virginia state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 681 Census-designated places in Virginia. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.