New Market, Virginia Demographics & Population 2026
During the 2020–2024 ACS period, New Market, Virginia had a total population of 2,342, the 268th largest town in Virginia, with a median household income of $51,410, which is 45% lower than the state average. The poverty rate is 11.1%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Key Takeaways
- Household income is 45% below the state average, indicating significant economic challenges.
New Market Quick Facts
How New Market Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 2,159 | 2,342 | +8.5% |
| Median household income | $47,967 | $51,410 | +7.2% |
| Median home value | $247,400 | $272,900 | +10.3% |
How New Market Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 61 | National average: 61
Education
Educational Attainment (Adults 25+)
New Market Rankings in Virginia
Explore Virginia Rankings
Other Cities in Shenandoah County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Strasburg | 7,214 | $62,464 | 7.5% | $269,100 |
| Woodstock | 5,871 | $76,100 | 22.1% | $268,700 |
| Mount Jackson | 2,000 | $52,297 | 16.3% | $193,000 |
| Edinburg | 1,671 | $56,686 | 21.1% | $231,500 |
| Basye | 1,481 | $74,393 | 8.6% | $297,300 |
| Maurertown | 1,092 | $93,929 | 2.7% | $264,500 |
| Toms Brook | 439 | $54,167 | 20.9% | $226,800 |
| Mount Clifton | 170 | N/A | 0.0% | N/A |
Cities Similar to New Market
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Waverly | 2,324 | $50,156 | $145,700 | 17.2% | 7.8% |
| Chilhowie | 2,428 | $51,429 | $153,600 | 24.3% | 13.1% |
| Horse Pasture | 2,236 | $54,216 | $123,600 | 10.8% | 22.7% |
| Saltville | 2,198 | $48,658 | $96,600 | 10.8% | 25.2% |
| Chase City | 2,470 | $45,843 | $112,900 | 14.4% | 17.1% |
Population Overview
New Market is a small community located in Virginia, within Shenandoah County. The total population is 2,342. It ranks as the 268th most populous out of 681 Census-designated places in Virginia.
Age Demographics
The median age in New Market is 49.8 years. This is 28% higher than the state median of 39.0 years. 13.0% of residents are 75 or older, suggesting a significant retirement-age population with implications for healthcare services and senior housing.
Economy, Income & Housing
The median household income in New Market is $51,410. This is 45% lower than the state median of $93,170. It is also 36% lower than the national median of $80,734. The poverty rate stands at 11.1%. This is 12% higher than the state poverty rate of 9.9%. The unemployment rate is 6.5%. This is 54% higher than the state rate of 4.3%. The median home value is $272,900. Housing costs are 29% lower than the state median of $383,700. The home-value-to-income ratio is 5.3x. 42.9% of occupied housing units are owner-occupied. This homeownership rate is 36% lower than the state average of 67.3%.
Race & Ethnicity
New Market has a predominantly White (non-Hispanic) population, comprising 85.2% of all residents. Hispanic or Latino residents account for 11.0%. The Black or African American population (2.1%) is well below the state average of 18.3%. The Asian population (0.6%) is well below the state average of 6.9%.
Education
19.7% of residents aged 25 and older hold a bachelor's degree or higher. This is 53% lower than the state rate of 42.2%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 84.2%.
Data Sources & Methodology
All demographic data for New Market, Virginia is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Virginia state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 681 Census-designated places in Virginia. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of New Market, Virginia?
New Market, Virginia has a population of 2,342 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in New Market, VA?
The median household income in New Market is $51,410, which is 36% lower than the national median of $80,734.
What is the poverty rate in New Market, VA?
The poverty rate in New Market is 11.1%. This means approximately 250 residents live below the federal poverty line.
What is the racial makeup of New Market, Virginia?
New Market's population is 85.2% White, 2.1% Black, 11.0% Hispanic/Latino, and 0.6% Asian.
What is the median home value in New Market, VA?
The median home value in New Market is $272,900. The home-value-to-income ratio is 5.3x.
How educated is New Market, Virginia?
19.7% of adults (25+) in New Market hold a bachelor's degree or higher, and 8.3% hold a graduate or professional degree.