Baraboo, Wisconsin Demographics & Population 2026
During the 2020–2024 ACS period, Baraboo, Wisconsin had a total population of 12,769, the 74th largest city in Wisconsin, with a median household income of $69,750, which is 10% lower than the state average. The poverty rate is 8.4%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Baraboo Quick Facts
How Baraboo Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 12,506 | 12,769 | +2.1% |
| Median household income | $73,515 | $69,750 | -5.1% |
| Median home value | $201,800 | $222,100 | +10.1% |
How Baraboo Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 37 | National average: 61
Education
Educational Attainment (Adults 25+)
Baraboo Rankings in Wisconsin
Explore Wisconsin Rankings
Other Cities in Sauk County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Reedsburg | 10,168 | $75,028 | 8.3% | $229,100 |
| Lake Wisconsin | 5,384 | $124,127 | 3.0% | $452,400 |
| Prairie du Sac | 4,382 | $101,049 | 7.7% | $321,300 |
| Sauk City | 3,483 | $91,042 | 8.4% | $291,400 |
| Lake Delton | 3,482 | $51,964 | 12.6% | $178,300 |
| Wisconsin Dells | 2,547 | $54,688 | 11.3% | $207,100 |
| West Baraboo | 1,577 | $60,880 | 9.6% | $224,700 |
| Spring Green | 1,397 | $87,344 | 6.8% | $248,800 |
| Plain | 780 | $96,000 | 6.5% | $234,200 |
| North Freedom | 716 | $83,750 | 15.3% | $157,700 |
Cities Similar to Baraboo
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Stoughton | 13,033 | $79,551 | $293,500 | 39.3% | 7.1% |
| Fort Atkinson | 12,463 | $79,302 | $211,800 | 26.2% | 6.7% |
| Port Washington | 12,645 | $81,948 | $296,300 | 40.1% | 6.7% |
| Cedarburg | 12,605 | $84,896 | $422,000 | 57.7% | 4.7% |
| Glendale | 13,656 | $78,092 | $282,800 | 59.3% | 10.1% |
Population Overview
Baraboo is a small city located in Wisconsin, within Sauk County. The total population is 12,769. It ranks as the 74th most populous out of 808 Census-designated places in Wisconsin.
Age Demographics
The median age in Baraboo is 40.4 years. This is about the same as the state median of 40.2 years.
Economy, Income & Housing
The median household income in Baraboo is $69,750. This is 10% lower than the state median of $77,485. It is also 14% lower than the national median of $80,734. The poverty rate stands at 8.4%. This is 20% lower than the state poverty rate of 10.5%. The unemployment rate is 2.9%. This is 12% lower than the state rate of 3.3%. The median home value is $222,100. Housing costs are 17% lower than the state median of $266,500. The home-value-to-income ratio is 3.2x. 62.8% of occupied housing units are owner-occupied. This homeownership rate is 7% lower than the state average of 67.8%.
Race & Ethnicity
Baraboo has a predominantly White (non-Hispanic) population, comprising 87.7% of all residents. Hispanic or Latino residents account for 3.5%. The Black or African American population (0.7%) is well below the state average of 5.9%. The Hispanic or Latino population (3.5%) is well below the state average of 8.0%. The Asian population (0.6%) is well below the state average of 2.9%.
Education
25.9% of residents aged 25 and older hold a bachelor's degree or higher. This is 22% lower than the state rate of 33.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 92.5%.
Data Sources & Methodology
All demographic data for Baraboo, Wisconsin is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Wisconsin state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 808 Census-designated places in Wisconsin. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Baraboo, Wisconsin?
Baraboo, Wisconsin has a population of 12,769 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Baraboo, WI?
The median household income in Baraboo is $69,750, which is 14% lower than the national median of $80,734.
What is the poverty rate in Baraboo, WI?
The poverty rate in Baraboo is 8.4%. This means approximately 1,056 residents live below the federal poverty line.
What is the racial makeup of Baraboo, Wisconsin?
Baraboo's population is 87.7% White, 0.7% Black, 3.5% Hispanic/Latino, and 0.6% Asian.
What is the median home value in Baraboo, WI?
The median home value in Baraboo is $222,100. The home-value-to-income ratio is 3.2x.
How educated is Baraboo, Wisconsin?
25.9% of adults (25+) in Baraboo hold a bachelor's degree or higher, and 6.4% hold a graduate or professional degree.