Wisconsin Dells, Wisconsin Demographics & Population 2026
During the 2020–2024 ACS period, Wisconsin Dells, Wisconsin had a total population of 2,547, the 244th largest city in Wisconsin, with a median household income of $54,688, which is 29% lower than the state average. The poverty rate is 11.3%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Key Takeaways
- Unemployment rate of 15.5% is notably above the national average.
Wisconsin Dells Quick Facts
How Wisconsin Dells Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 2,763 | 2,547 | -7.8% |
| Median household income | $66,846 | $54,688 | -18.2% |
| Median home value | $203,300 | $207,100 | +1.9% |
How Wisconsin Dells Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 37 | National average: 61
Education
Educational Attainment (Adults 25+)
Wisconsin Dells Rankings in Wisconsin
Explore Wisconsin Rankings
Other Cities in Sauk County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Baraboo | 12,769 | $69,750 | 8.4% | $222,100 |
| Reedsburg | 10,168 | $75,028 | 8.3% | $229,100 |
| Lake Wisconsin | 5,384 | $124,127 | 3.0% | $452,400 |
| Prairie du Sac | 4,382 | $101,049 | 7.7% | $321,300 |
| Sauk City | 3,483 | $91,042 | 8.4% | $291,400 |
| Lake Delton | 3,482 | $51,964 | 12.6% | $178,300 |
| West Baraboo | 1,577 | $60,880 | 9.6% | $224,700 |
| Spring Green | 1,397 | $87,344 | 6.8% | $248,800 |
| Plain | 780 | $96,000 | 6.5% | $234,200 |
| North Freedom | 716 | $83,750 | 15.3% | $157,700 |
Cities Similar to Wisconsin Dells
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Darlington | 2,409 | $56,641 | $155,100 | 25.4% | 22.1% |
| Hayward | 2,555 | $45,665 | $184,700 | 21.2% | 22.1% |
| Park Falls | 2,318 | $54,643 | $84,800 | 14.9% | 21.9% |
| Mondovi | 2,872 | $54,355 | $174,500 | 17.3% | 13.3% |
| Osceola | 2,849 | $53,361 | $230,600 | 23.5% | 14.1% |
Population Overview
Wisconsin Dells is a small community located in Wisconsin, within Sauk County. The total population is 2,547. It ranks as the 244th most populous out of 808 Census-designated places in Wisconsin.
Age Demographics
The median age in Wisconsin Dells is 42.8 years. This is 6% higher than the state median of 40.2 years. 12.1% of residents are 75 or older, suggesting a significant retirement-age population with implications for healthcare services and senior housing.
Economy, Income & Housing
The median household income in Wisconsin Dells is $54,688. This is 29% lower than the state median of $77,485. It is also 32% lower than the national median of $80,734. The poverty rate stands at 11.3%. This is 7% higher than the state poverty rate of 10.5%. The unemployment rate is 15.5%. This is 378% higher than the state rate of 3.3%. The median home value is $207,100. Housing costs are 22% lower than the state median of $266,500. The home-value-to-income ratio is 3.8x. 54.0% of occupied housing units are owner-occupied. This homeownership rate is 20% lower than the state average of 67.8%.
Race & Ethnicity
The largest racial or ethnic group in Wisconsin Dells is White (non-Hispanic), making up 78.4% of the population. Hispanic or Latino residents account for 13.8%. The Hispanic or Latino population is significantly higher than the state average (13.8% vs 8.0%).
Education
24.3% of residents aged 25 and older hold a bachelor's degree or higher. This is 27% lower than the state rate of 33.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 96.5%.
Data Sources & Methodology
All demographic data for Wisconsin Dells, Wisconsin is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Wisconsin state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 808 Census-designated places in Wisconsin. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Wisconsin Dells, Wisconsin?
Wisconsin Dells, Wisconsin has a population of 2,547 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Wisconsin Dells, WI?
The median household income in Wisconsin Dells is $54,688, which is 32% lower than the national median of $80,734.
What is the poverty rate in Wisconsin Dells, WI?
The poverty rate in Wisconsin Dells is 11.3%. This means approximately 282 residents live below the federal poverty line.
What is the racial makeup of Wisconsin Dells, Wisconsin?
Wisconsin Dells's population is 78.4% White, 3.7% Black, 13.8% Hispanic/Latino, and 0.0% Asian.
What is the median home value in Wisconsin Dells, WI?
The median home value in Wisconsin Dells is $207,100. The home-value-to-income ratio is 3.8x.
How educated is Wisconsin Dells, Wisconsin?
24.3% of adults (25+) in Wisconsin Dells hold a bachelor's degree or higher, and 7.8% hold a graduate or professional degree.