Plain, Wisconsin Demographics & Population 2026
During the 2020–2024 ACS period, Plain, Wisconsin had a total population of 780, the 446th largest village in Wisconsin, with a median household income of $96,000, which is 24% higher than the state average. The poverty rate is 6.5%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Key Takeaways
- Housing is very affordable with a home-value-to-income ratio of just 2.4x.
- Near full employment with an unemployment rate of just 1.7%.
Plain Quick Facts
How Plain Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 776 | 780 | +0.5% |
| Median household income | $85,938 | $96,000 | +11.7% |
| Median home value | $223,600 | $234,200 | +4.7% |
How Plain Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 37 | National average: 61
Education
Educational Attainment (Adults 25+)
Plain Rankings in Wisconsin
Explore Wisconsin Rankings
Other Cities in Sauk County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Baraboo | 12,769 | $69,750 | 8.4% | $222,100 |
| Reedsburg | 10,168 | $75,028 | 8.3% | $229,100 |
| Lake Wisconsin | 5,384 | $124,127 | 3.0% | $452,400 |
| Prairie du Sac | 4,382 | $101,049 | 7.7% | $321,300 |
| Sauk City | 3,483 | $91,042 | 8.4% | $291,400 |
| Lake Delton | 3,482 | $51,964 | 12.6% | $178,300 |
| Wisconsin Dells | 2,547 | $54,688 | 11.3% | $207,100 |
| West Baraboo | 1,577 | $60,880 | 9.6% | $224,700 |
| Spring Green | 1,397 | $87,344 | 6.8% | $248,800 |
| North Freedom | 716 | $83,750 | 15.3% | $157,700 |
Cities Similar to Plain
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Hewitt | 775 | $92,109 | $260,100 | 28.9% | 2.3% |
| Potter Lake | 807 | $94,750 | $309,600 | 32.6% | 2.9% |
| Blue Mounds | 795 | $83,750 | $337,700 | 40.4% | 7.4% |
| Rosendale | 853 | $95,893 | $261,300 | 23.6% | 6.7% |
| Taycheedah | 801 | $111,747 | $340,900 | 43.7% | 0.0% |
A note before these figures: with a population of 780, Plain's ACS estimates come from a small number of survey responses and carry wide margins of error. Individual percentages below — particularly rates that round to 0% or 100% — are approximations, not precise measurements. See data.census.gov for the published margins of error.
Population Overview
Plain is a small community located in Wisconsin, within Sauk County. The total population is 780. It ranks as the 446th most populous out of 808 Census-designated places in Wisconsin.
Age Demographics
The median age in Plain is 39.7 years. This is 1% lower than the state median of 40.2 years.
Economy, Income & Housing
The median household income in Plain is $96,000. This is 24% higher than the state median of $77,485. It is also 19% higher than the national median of $80,734. The poverty rate stands at 6.5%. This is 39% lower than the state poverty rate of 10.5%. The unemployment rate is 1.7%. This is 49% lower than the state rate of 3.3%. The median home value is $234,200. Housing costs are 12% lower than the state median of $266,500. With a home-value-to-income ratio of just 2.4x, Plain is one of the most affordable housing markets in the area. 78.6% of occupied housing units are owner-occupied. This homeownership rate is 16% higher than the state average of 67.8%.
Race & Ethnicity
Plain has a predominantly White (non-Hispanic) population, comprising 94.9% of all residents. Hispanic or Latino residents account for 1.8%. The Hispanic or Latino population (1.8%) is well below the state average of 8.0%. The Asian population (0.4%) is well below the state average of 2.9%.
Education
31.1% of residents aged 25 and older hold a bachelor's degree or higher. This is 7% lower than the state rate of 33.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 96.5%.
Data Sources & Methodology
All demographic data for Plain, Wisconsin is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Wisconsin state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 808 Census-designated places in Wisconsin. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Plain, Wisconsin?
Plain, Wisconsin has a population of 780 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Plain, WI?
The median household income in Plain is $96,000, which is 19% higher than the national median of $80,734.
What is the poverty rate in Plain, WI?
The poverty rate in Plain is 6.5%. This means approximately 49 residents live below the federal poverty line.
What is the racial makeup of Plain, Wisconsin?
Plain's population is 94.9% White, 0.0% Black, 1.8% Hispanic/Latino, and 0.4% Asian.
What is the median home value in Plain, WI?
The median home value in Plain is $234,200. The home-value-to-income ratio is 2.4x.
How educated is Plain, Wisconsin?
31.1% of adults (25+) in Plain hold a bachelor's degree or higher, and 6.1% hold a graduate or professional degree.