Beloit, Wisconsin Demographics & Population 2026
During the 2020–2024 ACS period, Beloit, Wisconsin had a total population of 36,534, the 23rd largest city in Wisconsin, with a median household income of $62,663, which is 19% lower than the state average. The poverty rate is 15.0%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Key Takeaways
- Housing is very affordable with a home-value-to-income ratio of just 2.5x.
Beloit Quick Facts
How Beloit Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 36,554 | 36,534 | -0.1% |
| Median household income | $59,975 | $62,663 | +4.5% |
| Median home value | $133,500 | $156,500 | +17.2% |
How Beloit Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A diverse community with significant representation from multiple racial and ethnic groups.
State average: 37 | National average: 61
Education
Educational Attainment (Adults 25+)
Beloit Rankings in Wisconsin
Explore Wisconsin Rankings
Other Cities in Rock County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Janesville | 66,030 | $73,446 | 9.0% | $223,400 |
| Evansville | 5,782 | $81,149 | 5.6% | $276,400 |
| Milton | 5,706 | $85,959 | 6.5% | $249,200 |
| Brodhead | 3,197 | $49,583 | 14.9% | $168,800 |
| Clinton | 2,041 | $72,019 | 5.9% | $209,400 |
| Orfordville | 1,473 | $65,417 | 8.8% | $194,900 |
| Footville | 908 | $68,571 | 11.6% | $160,800 |
| Hanover | 130 | $60,972 | 3.9% | $150,000 |
| Shopiere | 123 | N/A | 0.0% | $245,800 |
| Fulton | 31 | N/A | 48.4% | N/A |
Cities Similar to Beloit
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Manitowoc | 34,620 | $63,757 | $160,700 | 24.6% | 12.6% |
| Greenfield | 37,345 | $70,459 | $261,100 | 33.5% | 8.6% |
| Wausau | 39,996 | $64,389 | $167,900 | 30.9% | 14.6% |
| Fond du Lac | 44,494 | $62,260 | $173,700 | 21.3% | 12.4% |
| Sun Prairie | 37,570 | $90,942 | $365,700 | 50.9% | 6.2% |
Population Overview
Beloit is a mid-sized community located in Wisconsin, within Rock County. The total population is 36,534. It ranks as the 23rd most populous out of 808 Census-designated places in Wisconsin.
Age Demographics
The median age in Beloit is 33.8 years. This is 16% lower than the state median of 40.2 years.
Economy, Income & Housing
The median household income in Beloit is $62,663. This is 19% lower than the state median of $77,485. It is also 22% lower than the national median of $80,734. The poverty rate stands at 15.0%. This is 42% higher than the state poverty rate of 10.5%. The unemployment rate is 5.3%. This is 64% higher than the state rate of 3.3%. The median home value is $156,500. Housing costs are 41% lower than the state median of $266,500. With a home-value-to-income ratio of just 2.5x, Beloit is one of the most affordable housing markets in the area. 59.4% of occupied housing units are owner-occupied. This homeownership rate is 12% lower than the state average of 67.8%.
Race & Ethnicity
The largest racial or ethnic group in Beloit is White (non-Hispanic), making up 59.4% of the population. Hispanic or Latino residents account for 21.0%. The Black or African American population is significantly higher than the state average (13.9% vs 5.9%). The Hispanic or Latino population is significantly higher than the state average (21.0% vs 8.0%). The Asian population (0.8%) is well below the state average of 2.9%.
Education
17.9% of residents aged 25 and older hold a bachelor's degree or higher. This is 46% lower than the state rate of 33.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 86.3%.
Data Sources & Methodology
All demographic data for Beloit, Wisconsin is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Wisconsin state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 808 Census-designated places in Wisconsin. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Beloit, Wisconsin?
Beloit, Wisconsin has a population of 36,534 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Beloit, WI?
The median household income in Beloit is $62,663, which is 22% lower than the national median of $80,734.
What is the poverty rate in Beloit, WI?
The poverty rate in Beloit is 15.0%. This means approximately 5,235 residents live below the federal poverty line.
What is the racial makeup of Beloit, Wisconsin?
Beloit's population is 59.4% White, 13.9% Black, 21.0% Hispanic/Latino, and 0.8% Asian.
What is the median home value in Beloit, WI?
The median home value in Beloit is $156,500. The home-value-to-income ratio is 2.5x.
How educated is Beloit, Wisconsin?
17.9% of adults (25+) in Beloit hold a bachelor's degree or higher, and 5.1% hold a graduate or professional degree.