Brodhead, Wisconsin Demographics & Population 2026
During the 2020–2024 ACS period, Brodhead, Wisconsin had a total population of 3,197, the 215th largest city in Wisconsin, with a median household income of $49,583, which is 36% lower than the state average. The poverty rate is 14.9%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Key Takeaways
- Household income is 36% below the state average, indicating significant economic challenges.
Brodhead Quick Facts
How Brodhead Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 3,205 | 3,197 | -0.2% |
| Median household income | $49,531 | $49,583 | +0.1% |
| Median home value | $167,600 | $168,800 | +0.7% |
How Brodhead Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 37 | National average: 61
Education
Educational Attainment (Adults 25+)
Brodhead Rankings in Wisconsin
Explore Wisconsin Rankings
Other Cities in Rock County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Janesville | 66,030 | $73,446 | 9.0% | $223,400 |
| Beloit | 36,534 | $62,663 | 15.0% | $156,500 |
| Evansville | 5,782 | $81,149 | 5.6% | $276,400 |
| Milton | 5,706 | $85,959 | 6.5% | $249,200 |
| Clinton | 2,041 | $72,019 | 5.9% | $209,400 |
| Orfordville | 1,473 | $65,417 | 8.8% | $194,900 |
| Footville | 908 | $68,571 | 11.6% | $160,800 |
| Hanover | 130 | $60,972 | 3.9% | $150,000 |
| Shopiere | 123 | N/A | 0.0% | $245,800 |
| Fulton | 31 | N/A | 48.4% | N/A |
Cities Similar to Brodhead
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Boscobel | 3,242 | $54,071 | $147,400 | 13.8% | 20.5% |
| Oconto Falls | 3,001 | $51,228 | $162,800 | 25.8% | 9.7% |
| Ladysmith | 3,227 | $41,719 | $124,200 | 20.2% | 19.0% |
| Lake Delton | 3,482 | $51,964 | $178,300 | 20.6% | 12.6% |
| Brillion | 3,299 | $57,955 | $198,900 | 19.2% | 12.8% |
Population Overview
Brodhead is a small community located in Wisconsin, within Rock County. The total population is 3,197. It ranks as the 215th most populous out of 808 Census-designated places in Wisconsin.
Age Demographics
The median age in Brodhead is 41.4 years. This is 3% higher than the state median of 40.2 years. 10.6% of residents are 75 or older, suggesting a significant retirement-age population with implications for healthcare services and senior housing.
Economy, Income & Housing
The median household income in Brodhead is $49,583. This is 36% lower than the state median of $77,485. It is also 39% lower than the national median of $80,734. The poverty rate stands at 14.9%. This is 41% higher than the state poverty rate of 10.5%. The unemployment rate is 5.2%. This is 61% higher than the state rate of 3.3%. The median home value is $168,800. Housing costs are 37% lower than the state median of $266,500. The home-value-to-income ratio is 3.4x. 66.0% of occupied housing units are owner-occupied. This homeownership rate is 3% lower than the state average of 67.8%.
Race & Ethnicity
Brodhead has a predominantly White (non-Hispanic) population, comprising 93.1% of all residents. Hispanic or Latino residents account for 5.3%.
Education
12.1% of residents aged 25 and older hold a bachelor's degree or higher. This is 64% lower than the state rate of 33.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 95.7%.
Data Sources & Methodology
All demographic data for Brodhead, Wisconsin is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Wisconsin state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 808 Census-designated places in Wisconsin. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Brodhead, Wisconsin?
Brodhead, Wisconsin has a population of 3,197 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Brodhead, WI?
The median household income in Brodhead is $49,583, which is 39% lower than the national median of $80,734.
What is the poverty rate in Brodhead, WI?
The poverty rate in Brodhead is 14.9%. This means approximately 466 residents live below the federal poverty line.
What is the racial makeup of Brodhead, Wisconsin?
Brodhead's population is 93.1% White, 0.0% Black, 5.3% Hispanic/Latino, and 0.0% Asian.
What is the median home value in Brodhead, WI?
The median home value in Brodhead is $168,800. The home-value-to-income ratio is 3.4x.
How educated is Brodhead, Wisconsin?
12.1% of adults (25+) in Brodhead hold a bachelor's degree or higher, and 6.4% hold a graduate or professional degree.