Durand, Wisconsin Demographics & Population 2026
During the 2020–2024 ACS period, Durand, Wisconsin had a total population of 1,731, the 291st largest city in Wisconsin, with a median household income of $58,820, which is 24% lower than the state average. The poverty rate is 13.5%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Durand Quick Facts
How Durand Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 1,735 | 1,731 | -0.2% |
| Median household income | $57,885 | $58,820 | +1.6% |
| Median home value | $138,800 | $152,400 | +9.8% |
How Durand Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 37 | National average: 61
Education
Educational Attainment (Adults 25+)
Durand Rankings in Wisconsin
Explore Wisconsin Rankings
Other Cities in Pepin County
Cities Similar to Durand
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Osseo | 1,687 | $59,548 | $181,600 | 23.4% | 13.1% |
| Cameron | 1,686 | $61,518 | $190,000 | 18.7% | 8.9% |
| Randolph | 1,642 | $58,571 | $176,800 | 17.5% | 6.9% |
| Butler | 1,859 | $60,000 | $244,700 | 22.7% | 11.8% |
| Pardeeville | 1,672 | $64,902 | $230,400 | 14.4% | 8.8% |
Population Overview
Durand is a small community located in Wisconsin, within Pepin County. The total population is 1,731. It ranks as the 291st most populous out of 808 Census-designated places in Wisconsin.
Age Demographics
The median age in Durand is 43.0 years. This is 7% higher than the state median of 40.2 years. 12.6% of residents are 75 or older, suggesting a significant retirement-age population with implications for healthcare services and senior housing.
Economy, Income & Housing
The median household income in Durand is $58,820. This is 24% lower than the state median of $77,485. It is also 27% lower than the national median of $80,734. The poverty rate stands at 13.5%. This is 28% higher than the state poverty rate of 10.5%. The unemployment rate is 4.6%. This is 42% higher than the state rate of 3.3%. The median home value is $152,400. Housing costs are 43% lower than the state median of $266,500. With a home-value-to-income ratio of just 2.6x, Durand is one of the most affordable housing markets in the area. 74.4% of occupied housing units are owner-occupied. This homeownership rate is 10% higher than the state average of 67.8%.
Race & Ethnicity
Durand has a predominantly White (non-Hispanic) population, comprising 92.9% of all residents. Hispanic or Latino residents account for 2.3%. The Black or African American population (0.2%) is well below the state average of 5.9%. The Hispanic or Latino population (2.3%) is well below the state average of 8.0%.
Education
23.8% of residents aged 25 and older hold a bachelor's degree or higher. This is 29% lower than the state rate of 33.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 97.5%.
Data Sources & Methodology
All demographic data for Durand, Wisconsin is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Wisconsin state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 808 Census-designated places in Wisconsin. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Durand, Wisconsin?
Durand, Wisconsin has a population of 1,731 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Durand, WI?
The median household income in Durand is $58,820, which is 27% lower than the national median of $80,734.
What is the poverty rate in Durand, WI?
The poverty rate in Durand is 13.5%. This means approximately 230 residents live below the federal poverty line.
What is the racial makeup of Durand, Wisconsin?
Durand's population is 92.9% White, 0.2% Black, 2.3% Hispanic/Latino, and 2.0% Asian.
What is the median home value in Durand, WI?
The median home value in Durand is $152,400. The home-value-to-income ratio is 2.6x.
How educated is Durand, Wisconsin?
23.8% of adults (25+) in Durand hold a bachelor's degree or higher, and 3.1% hold a graduate or professional degree.