Pepin County, Wisconsin Demographics 2026

Name: Pepin County, Wisconsin Demographics
Creator: U.S. Census Bureau
License: https://www.census.gov/data/developers/about/terms-of-service.html

Pepin County, Wisconsin has a population of 7,431, the 69th most populous county in Wisconsin. The median household income is $75,256 and the median home value is $214,800. The poverty rate is 10.2%.

Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes

Pepin County Quick Facts

Population 7,431

Median Household Income $75,256

Median Home Value $214,800

Poverty Rate 10.2%

Unemployment Rate 3.1%

Median Age 46.0 years

Homeownership Rate 83.0%

Affordability Ratio 2.9x

Bachelor's Degree+ 23.0%

High School Graduation 94.0%

Cities/Places 4

Population 7,431 69th of 72

Median Income $75,256 3% lower than state

Poverty Rate 10.2%

Unemployment 3.1%

How Pepin County Changed

Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.

Metric	2019–2023	2020–2024	Change
Population	7,372	7,431	+0.8%
Median household income	$74,536	$75,256	+1.0%
Median home value	$196,100	$214,800	+9.5%

Median Household Income

Pepin

$75,256

$77,485

National

$80,734

Median Home Value

Pepin

$214,800

$266,500

National

$332,700

Economy & Housing

Household Income Distribution

Under $25K 11.4%

$25K-$50K 18.2%

$50K-$100K 35.5%

$100K+ 34.9%

Detailed income brackets

Under $10K

2.7%

$10K-$15K

2.5%

$15K-$20K

3.3%

$20K-$25K

3.0%

$25K-$30K

4.8%

$30K-$35K

3.0%

$35K-$40K

4.3%

$40K-$45K

2.5%

$45K-$50K

3.5%

$50K-$60K

10.0%

$60K-$75K

10.1%

$75K-$100K

15.4%

$100K-$125K

12.4%

$125K-$150K

9.4%

$150K-$200K

6.5%

$200K+

6.5%

Employment

3.1% Unemployment Rate State: 3.3%|National: 5.2%

61.5% Labor Force Participation

Housing Overview

Owner 83.0%

Renter 17.0%

Affordability Index Very Affordable

2.9x home value to income ratio

Median gross rent $869/mo 13.9% of median household income annually

People & Demographics

Age Distribution

Under 18

22.3%

18-34

15.7%

35-54

21.9%

55-74

30.5%

75+

9.5%

Race & Ethnicity

Diversity Index

Very Low Diversity

A less diverse community where one racial or ethnic group represents a large majority.

State average: 37 | National average: 61

Education

Educational Attainment (Adults 25+)

Cities & Places in Pepin County

City	Population	Median Income	Poverty	Home Value
Durand	1,731	$58,820	13.5%	$152,400
Pepin	736	$54,821	18.1%	$209,400
Arkansaw	334	$75,530	1.5%	$127,500
Stockholm	74	$66,607	5.4%	$287,500

Explore Wisconsin Rankings

Cities by Population All cities ranked by size Richest Cities Ranked by median income Most Educated By bachelor's degree rate Most Affordable By housing affordability

Population Overview

Pepin County is located in Wisconsin with a total population of 7,431. It is the 69th most populous county out of 72 in Wisconsin. The county encompasses 4 Census-designated places.

Age Demographics

The median age in Pepin County is 46.0 years. This is 14% higher than the state median of 40.2 years.

Economy, Income & Housing

The median household income in Pepin County is $75,256. This is 3% lower than the state median of $77,485. It is also 7% lower than the national median of $80,734. The poverty rate stands at 10.2%. This is 3% lower than the state poverty rate of 10.5%. The unemployment rate is 3.1%. This is 4% lower than the state rate of 3.3%. The median home value is $214,800. Housing costs are 19% lower than the state median of $266,500. With a home-value-to-income ratio of just 2.9x, Pepin County is one of the most affordable housing markets in the area. 83.0% of occupied housing units are owner-occupied. This homeownership rate is 22% higher than the state average of 67.8%.

Race & Ethnicity

Pepin County has a predominantly White (non-Hispanic) population, comprising 94.1% of all residents. Hispanic or Latino residents account for 2.7%. The Black or African American population (0.4%) is well below the state average of 5.9%. The Hispanic or Latino population (2.7%) is well below the state average of 8.0%. The Asian population (0.7%) is well below the state average of 2.9%.

Education

23.0% of residents aged 25 and older hold a bachelor's degree or higher. This is 31% lower than the state rate of 33.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 94.0%.

Data Sources & Methodology

All figures for Pepin County come from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates, with comparisons drawn against Wisconsin and national averages from the same dataset. See our methodology page for how each metric is defined, or data.census.gov for official tables with margins of error.

Frequently Asked Questions

What is the population of Pepin County, Wisconsin?

Pepin County has a population of 7,431, making it the 69th most populous county in Wisconsin.

What is the median income in Pepin County?

The median household income in Pepin County is $75,256 with a poverty rate of 10.2%.

How many cities are in Pepin County, Wisconsin?

Pepin County contains 4 Census-designated places.