Pepin, Wisconsin Demographics & Population 2026

A note before these figures: with a population of 736, Pepin's ACS estimates come from a small number of survey responses and carry wide margins of error. Individual percentages below — particularly rates that round to 0% or 100% — are approximations, not precise measurements. See data.census.gov for the published margins of error.

Population Overview

Pepin is a small community located in Wisconsin, within Pepin County. The total population is 736. It ranks as the 457th most populous out of 808 Census-designated places in Wisconsin.

Age Demographics

The median age in Pepin is 59.0 years. This is 47% higher than the state median of 40.2 years. 11.1% of residents are 75 or older, suggesting a significant retirement-age population with implications for healthcare services and senior housing.

Economy, Income & Housing

The median household income in Pepin is $54,821. This is 29% lower than the state median of $77,485. It is also 32% lower than the national median of $80,734. The poverty rate stands at 18.1%. This is 72% higher than the state poverty rate of 10.5%. The unemployment rate is 3.7%. This is 14% higher than the state rate of 3.3%. The median home value is $209,400. Housing costs are 21% lower than the state median of $266,500. The home-value-to-income ratio is 3.8x. 77.8% of occupied housing units are owner-occupied. This homeownership rate is 15% higher than the state average of 67.8%.

Race & Ethnicity

Pepin has a predominantly White (non-Hispanic) population, comprising 90.9% of all residents. Hispanic or Latino residents account for 1.6%. The Black or African American population (1.4%) is well below the state average of 5.9%. The Hispanic or Latino population (1.6%) is well below the state average of 8.0%. The Asian population (0.7%) is well below the state average of 2.9%.

Education

24.9% of residents aged 25 and older hold a bachelor's degree or higher. This is 25% lower than the state rate of 33.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 94.4%.

Data Sources & Methodology

All demographic data for Pepin, Wisconsin is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Wisconsin state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 808 Census-designated places in Wisconsin. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.