Fitchburg, Wisconsin Demographics & Population 2026
During the 2020–2024 ACS period, Fitchburg, Wisconsin had a total population of 32,619, the 26th largest city in Wisconsin, with a median household income of $86,516, which is 12% higher than the state average. The poverty rate is 9.3%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Key Takeaways
- 57.7% of adults hold a bachelor's degree or higher — top 10% in Wisconsin.
- Near full employment with an unemployment rate of just 1.9%.
Fitchburg Quick Facts
How Fitchburg Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 31,566 | 32,619 | +3.3% |
| Median household income | $85,420 | $86,516 | +1.3% |
| Median home value | $389,400 | $417,200 | +7.1% |
How Fitchburg Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A diverse community with significant representation from multiple racial and ethnic groups.
State average: 37 | National average: 61
Education
Educational Attainment (Adults 25+)
Fitchburg Rankings in Wisconsin
Explore Wisconsin Rankings
Other Cities in Dane County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Madison | 278,001 | $78,050 | 16.4% | $372,900 |
| Sun Prairie | 37,570 | $90,942 | 6.2% | $365,700 |
| Middleton | 22,301 | $89,524 | 7.6% | $484,200 |
| Waunakee | 15,687 | $125,220 | 2.8% | $515,900 |
| Verona | 15,232 | $119,606 | 1.4% | $420,400 |
| Stoughton | 13,033 | $79,551 | 7.1% | $293,500 |
| Oregon | 11,547 | $102,978 | 4.7% | $417,200 |
| DeForest | 11,501 | $106,419 | 5.7% | $359,600 |
| Windsor | 9,452 | $120,048 | 4.5% | $425,600 |
| McFarland | 9,160 | $97,500 | 3.8% | $390,100 |
Cities Similar to Fitchburg
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| West Bend | 32,030 | $74,076 | $263,100 | 28.6% | 8.2% |
| Sun Prairie | 37,570 | $90,942 | $365,700 | 50.9% | 6.2% |
| Mount Pleasant | 27,953 | $91,616 | $292,400 | 37.7% | 5.9% |
| Oak Creek | 37,325 | $96,555 | $331,700 | 39.4% | 4.9% |
| Franklin | 35,886 | $106,894 | $364,200 | 44.3% | 6.7% |
Population Overview
Fitchburg is a mid-sized community located in Wisconsin, within Dane County. The total population is 32,619. It ranks as the 26th most populous out of 808 Census-designated places in Wisconsin.
Age Demographics
The median age in Fitchburg is 34.4 years. This is 14% lower than the state median of 40.2 years.
Economy, Income & Housing
The median household income in Fitchburg is $86,516. This is 12% higher than the state median of $77,485. It is also 7% higher than the national median of $80,734. The poverty rate stands at 9.3%. This is 12% lower than the state poverty rate of 10.5%. The unemployment rate is 1.9%. This is 42% lower than the state rate of 3.3%. The median home value is $417,200. Housing costs are 57% higher than the state median of $266,500. The home-value-to-income ratio is 4.8x. 47.6% of occupied housing units are owner-occupied. This homeownership rate is 30% lower than the state average of 67.8%.
Race & Ethnicity
The largest racial or ethnic group in Fitchburg is White (non-Hispanic), making up 61.6% of the population. Hispanic or Latino residents account for 14.4%. The Hispanic or Latino population is significantly higher than the state average (14.4% vs 8.0%). The Asian population is significantly higher than the state average (9.9% vs 2.9%).
Education
57.7% of residents aged 25 and older hold a bachelor's degree or higher. This places Fitchburg in the top 10% of all cities in the state for educational attainment. This is 73% higher than the state rate of 33.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 94.2%. Notably, 23.6% of adults hold a graduate or professional degree, indicating a highly educated workforce.
Data Sources & Methodology
All demographic data for Fitchburg, Wisconsin is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Wisconsin state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 808 Census-designated places in Wisconsin. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Fitchburg, Wisconsin?
Fitchburg, Wisconsin has a population of 32,619 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Fitchburg, WI?
The median household income in Fitchburg is $86,516, which is 7% higher than the national median of $80,734.
What is the poverty rate in Fitchburg, WI?
The poverty rate in Fitchburg is 9.3%. This means approximately 2,942 residents live below the federal poverty line.
What is the racial makeup of Fitchburg, Wisconsin?
Fitchburg's population is 61.6% White, 8.7% Black, 14.4% Hispanic/Latino, and 9.9% Asian.
What is the median home value in Fitchburg, WI?
The median home value in Fitchburg is $417,200. The home-value-to-income ratio is 4.8x.
How educated is Fitchburg, Wisconsin?
57.7% of adults (25+) in Fitchburg hold a bachelor's degree or higher, and 23.6% hold a graduate or professional degree.