Oconto County, Wisconsin Demographics 2026

Population Overview

Oconto County is located in Wisconsin with a total population of 39,329. It is the 38th most populous county out of 72 in Wisconsin. The county encompasses 5 Census-designated places.

Age Demographics

The median age in Oconto County is 47.4 years. This is 18% higher than the state median of 40.1 years.

Economy, Income & Housing

The median household income in Oconto County is $75,886. This is about average than the state median of $75,670. Compared to the national median of $78,538, household income here is 3% lower. The poverty rate stands at 8.4%. This is 20% lower than the state poverty rate of 10.6%. The unemployment rate is 2.2%. This is 33% lower than the state rate of 3.3%. The median home value is $212,000. Housing costs are 14% lower than the state median of $247,400. With a home-value-to-income ratio of just 2.8x, Oconto County is one of the most affordable housing markets in the area. 84.5% of occupied housing units are owner-occupied. This homeownership rate is 25% higher than the state average of 67.9%.

Race & Ethnicity

Oconto County has a predominantly White (non-Hispanic) population, comprising 93.6% of all residents. Hispanic or Latino residents account for 2.3%. The Black or African American population (0.1%) is well below the state average of 6.0%. The Hispanic or Latino population (2.3%) is well below the state average of 7.8%. The Asian population (0.3%) is well below the state average of 2.9%.

Education

18.7% of residents aged 25 and older hold a bachelor's degree or higher. This is 43% lower than the state rate of 32.8%. Nationally, 35.0% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 93.1%.