Oconto, Wisconsin Demographics & Population 2026
During the 2020–2024 ACS period, Oconto, Wisconsin had a total population of 4,625, the 163rd largest city in Wisconsin, with a median household income of $61,506, which is 21% lower than the state average. The poverty rate is 12.3%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Key Takeaways
- Housing is very affordable with a home-value-to-income ratio of just 2.4x.
- Near full employment with an unemployment rate of just 0.5%.
Oconto Quick Facts
How Oconto Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 4,623 | 4,625 | +0.0% |
| Median household income | $62,704 | $61,506 | -1.9% |
| Median home value | $133,900 | $148,700 | +11.1% |
How Oconto Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 37 | National average: 61
Education
Educational Attainment (Adults 25+)
Oconto Rankings in Wisconsin
Explore Wisconsin Rankings
Other Cities in Oconto County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Oconto Falls | 3,001 | $51,228 | 9.7% | $162,800 |
| Gillett | 1,209 | $54,844 | 11.6% | $118,200 |
| Lena | 483 | $56,583 | 10.2% | $155,300 |
| Suring | 411 | $49,167 | 24.4% | $85,400 |
| Sobieski | 382 | $62,135 | 0.0% | $330,200 |
| Abrams | 278 | $97,500 | 4.3% | $204,200 |
| Mountain | 250 | $43,833 | 16.0% | $194,600 |
| Lakewood | 182 | $48,750 | 7.1% | $221,900 |
| Townsend | 37 | N/A | 16.2% | $158,300 |
Cities Similar to Oconto
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Medford | 4,431 | $59,842 | $186,600 | 22.7% | 7.9% |
| Viroqua | 4,471 | $67,438 | $209,900 | 31.3% | 7.7% |
| Clintonville | 4,580 | $53,304 | $112,000 | 20.0% | 16.7% |
| Mauston | 4,248 | $63,636 | $150,200 | 20.3% | 18.5% |
| French Island | 4,188 | $60,202 | $207,100 | 23.6% | 13.7% |
Population Overview
Oconto is a small community located in Wisconsin, within Oconto County. The total population is 4,625. It ranks as the 163rd most populous out of 808 Census-designated places in Wisconsin.
Age Demographics
The median age in Oconto is 50.7 years. This is 26% higher than the state median of 40.2 years. Only 14.1% of residents are under 18, indicating fewer families with children.
Economy, Income & Housing
The median household income in Oconto is $61,506. This is 21% lower than the state median of $77,485. It is also 24% lower than the national median of $80,734. The poverty rate stands at 12.3%. This is 17% higher than the state poverty rate of 10.5%. The unemployment rate is 0.5%. This is 84% lower than the state rate of 3.3%. The median home value is $148,700. Housing costs are 44% lower than the state median of $266,500. With a home-value-to-income ratio of just 2.4x, Oconto is one of the most affordable housing markets in the area. 62.7% of occupied housing units are owner-occupied. This homeownership rate is 8% lower than the state average of 67.8%.
Race & Ethnicity
Oconto has a predominantly White (non-Hispanic) population, comprising 91.8% of all residents. Hispanic or Latino residents account for 4.7%. The Black or African American population (0.8%) is well below the state average of 5.9%.
Education
12.4% of residents aged 25 and older hold a bachelor's degree or higher. This is 63% lower than the state rate of 33.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 95.4%.
Data Sources & Methodology
All demographic data for Oconto, Wisconsin is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Wisconsin state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 808 Census-designated places in Wisconsin. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Oconto, Wisconsin?
Oconto, Wisconsin has a population of 4,625 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Oconto, WI?
The median household income in Oconto is $61,506, which is 24% lower than the national median of $80,734.
What is the poverty rate in Oconto, WI?
The poverty rate in Oconto is 12.3%. This means approximately 552 residents live below the federal poverty line.
What is the racial makeup of Oconto, Wisconsin?
Oconto's population is 91.8% White, 0.8% Black, 4.7% Hispanic/Latino, and 0.0% Asian.
What is the median home value in Oconto, WI?
The median home value in Oconto is $148,700. The home-value-to-income ratio is 2.4x.
How educated is Oconto, Wisconsin?
12.4% of adults (25+) in Oconto hold a bachelor's degree or higher, and 4.6% hold a graduate or professional degree.