Oconto Falls, Wisconsin Demographics & Population 2026
During the 2020–2024 ACS period, Oconto Falls, Wisconsin had a total population of 3,001, the 219th largest city in Wisconsin, with a median household income of $51,228, which is 34% lower than the state average. The poverty rate is 9.7%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Key Takeaways
- Household income is 34% below the state average, indicating significant economic challenges.
Oconto Falls Quick Facts
How Oconto Falls Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 2,979 | 3,001 | +0.7% |
| Median household income | $47,786 | $51,228 | +7.2% |
| Median home value | $145,100 | $162,800 | +12.2% |
How Oconto Falls Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 37 | National average: 61
Education
Educational Attainment (Adults 25+)
Oconto Falls Rankings in Wisconsin
Explore Wisconsin Rankings
Other Cities in Oconto County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Oconto | 4,625 | $61,506 | 12.3% | $148,700 |
| Gillett | 1,209 | $54,844 | 11.6% | $118,200 |
| Lena | 483 | $56,583 | 10.2% | $155,300 |
| Suring | 411 | $49,167 | 24.4% | $85,400 |
| Sobieski | 382 | $62,135 | 0.0% | $330,200 |
| Abrams | 278 | $97,500 | 4.3% | $204,200 |
| Mountain | 250 | $43,833 | 16.0% | $194,600 |
| Lakewood | 182 | $48,750 | 7.1% | $221,900 |
| Townsend | 37 | N/A | 16.2% | $158,300 |
Cities Similar to Oconto Falls
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Osceola | 2,849 | $53,361 | $230,600 | 23.5% | 14.1% |
| Mondovi | 2,872 | $54,355 | $174,500 | 17.3% | 13.3% |
| Brodhead | 3,197 | $49,583 | $168,800 | 12.1% | 14.9% |
| Amery | 2,959 | $59,219 | $183,000 | 32.0% | 5.9% |
| New Holstein | 3,075 | $59,667 | $178,700 | 29.6% | 5.1% |
Population Overview
Oconto Falls is a small community located in Wisconsin, within Oconto County. The total population is 3,001. It ranks as the 219th most populous out of 808 Census-designated places in Wisconsin.
Age Demographics
The median age in Oconto Falls is 43.2 years. This is 7% higher than the state median of 40.2 years.
Economy, Income & Housing
The median household income in Oconto Falls is $51,228. This is 34% lower than the state median of $77,485. It is also 37% lower than the national median of $80,734. The poverty rate stands at 9.7%. This is 8% lower than the state poverty rate of 10.5%. The unemployment rate is 2.9%. This is 11% lower than the state rate of 3.3%. The median home value is $162,800. Housing costs are 39% lower than the state median of $266,500. The home-value-to-income ratio is 3.2x. 61.4% of occupied housing units are owner-occupied. This homeownership rate is 9% lower than the state average of 67.8%.
Race & Ethnicity
Oconto Falls has a predominantly White (non-Hispanic) population, comprising 93.5% of all residents. Hispanic or Latino residents account for 0.3%. The Black or African American population (0.3%) is well below the state average of 5.9%. The Hispanic or Latino population (0.3%) is well below the state average of 8.0%.
Education
25.8% of residents aged 25 and older hold a bachelor's degree or higher. This is 23% lower than the state rate of 33.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 91.1%.
Data Sources & Methodology
All demographic data for Oconto Falls, Wisconsin is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Wisconsin state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 808 Census-designated places in Wisconsin. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Oconto Falls, Wisconsin?
Oconto Falls, Wisconsin has a population of 3,001 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Oconto Falls, WI?
The median household income in Oconto Falls is $51,228, which is 37% lower than the national median of $80,734.
What is the poverty rate in Oconto Falls, WI?
The poverty rate in Oconto Falls is 9.7%. This means approximately 279 residents live below the federal poverty line.
What is the racial makeup of Oconto Falls, Wisconsin?
Oconto Falls's population is 93.5% White, 0.3% Black, 0.3% Hispanic/Latino, and 0.0% Asian.
What is the median home value in Oconto Falls, WI?
The median home value in Oconto Falls is $162,800. The home-value-to-income ratio is 3.2x.
How educated is Oconto Falls, Wisconsin?
25.8% of adults (25+) in Oconto Falls hold a bachelor's degree or higher, and 6.5% hold a graduate or professional degree.