Rochester, Wisconsin Demographics & Population 2026
During the 2020–2024 ACS period, Rochester, Wisconsin had a total population of 3,764, the 187th largest village in Wisconsin, with a median household income of $107,038, which is 38% higher than the state average. The poverty rate is 2.9%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Key Takeaways
- Household income is 38% above the state average — one of the wealthiest communities in Wisconsin.
- An exceptionally low poverty rate of 2.9% — among the lowest in Wisconsin.
- Near full employment with an unemployment rate of just 1.0%.
Rochester Quick Facts
How Rochester Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 3,780 | 3,764 | -0.4% |
| Median household income | $104,429 | $107,038 | +2.5% |
| Median home value | $340,900 | $375,700 | +10.2% |
How Rochester Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 37 | National average: 61
Education
Educational Attainment (Adults 25+)
Rochester Rankings in Wisconsin
Explore Wisconsin Rankings
Other Cities in Racine County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Racine | 77,633 | $57,740 | 18.2% | $166,500 |
| Mount Pleasant | 27,953 | $91,616 | 5.9% | $292,400 |
| Caledonia | 25,257 | $93,152 | 4.5% | $303,400 |
| Burlington | 10,987 | $83,419 | 7.0% | $276,600 |
| Sturtevant | 6,772 | $92,647 | 7.4% | $253,800 |
| Waterford | 5,692 | $82,404 | 3.8% | $329,800 |
| Tichigan | 5,052 | $126,933 | 3.6% | $445,800 |
| Union Grove | 5,036 | $107,482 | 4.0% | $277,400 |
| Wind Lake | 4,836 | $102,855 | 5.7% | $386,100 |
| Raymond | 3,945 | $109,464 | 5.0% | $389,700 |
Cities Similar to Rochester
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Raymond | 3,945 | $109,464 | $389,700 | 31.6% | 5.0% |
| North Hudson | 3,819 | $122,647 | $385,300 | 57.4% | 4.2% |
| Cross Plains | 4,107 | $105,145 | $376,500 | 44.7% | 1.3% |
| Combined Locks | 3,622 | $93,490 | $246,000 | 33.5% | 2.0% |
| Marshall | 3,778 | $85,942 | $238,900 | 22.9% | 12.3% |
Population Overview
Rochester is a small community located in Wisconsin, within Racine County. The total population is 3,764. It ranks as the 187th most populous out of 808 Census-designated places in Wisconsin.
Age Demographics
The median age in Rochester is 47.2 years. This is 17% higher than the state median of 40.2 years.
Economy, Income & Housing
The median household income in Rochester is $107,038. This is 38% higher than the state median of $77,485. It is also 33% higher than the national median of $80,734. The poverty rate stands at 2.9%. This is 73% lower than the state poverty rate of 10.5%. This exceptionally low poverty rate indicates strong economic prosperity across the community. The unemployment rate is 1.0%. This is 68% lower than the state rate of 3.3%. The median home value is $375,700. Housing costs are 41% higher than the state median of $266,500. The home-value-to-income ratio is 3.5x. 80.4% of occupied housing units are owner-occupied. This homeownership rate is 19% higher than the state average of 67.8%.
Race & Ethnicity
Rochester has a predominantly White (non-Hispanic) population, comprising 95.3% of all residents. Hispanic or Latino residents account for 2.0%. The Black or African American population (0.1%) is well below the state average of 5.9%. The Hispanic or Latino population (2.0%) is well below the state average of 8.0%.
Education
32.1% of residents aged 25 and older hold a bachelor's degree or higher. This is 4% lower than the state rate of 33.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 99.2%. Notably, 15.2% of adults hold a graduate or professional degree, indicating a highly educated workforce.
Data Sources & Methodology
All demographic data for Rochester, Wisconsin is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Wisconsin state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 808 Census-designated places in Wisconsin. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Rochester, Wisconsin?
Rochester, Wisconsin has a population of 3,764 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Rochester, WI?
The median household income in Rochester is $107,038, which is 33% higher than the national median of $80,734.
What is the poverty rate in Rochester, WI?
The poverty rate in Rochester is 2.9%. This means approximately 108 residents live below the federal poverty line.
What is the racial makeup of Rochester, Wisconsin?
Rochester's population is 95.3% White, 0.1% Black, 2.0% Hispanic/Latino, and 0.0% Asian.
What is the median home value in Rochester, WI?
The median home value in Rochester is $375,700. The home-value-to-income ratio is 3.5x.
How educated is Rochester, Wisconsin?
32.1% of adults (25+) in Rochester hold a bachelor's degree or higher, and 15.2% hold a graduate or professional degree.