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Vernon County, Wisconsin Demographics 2026

Vernon County, Wisconsin has a population of 31,049, the 42nd most populous county in Wisconsin. The median household income is $71,893 and the median home value is $223,800. The poverty rate is 13.1%.

Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes

Vernon County Quick Facts

Population 31,049
Median Household Income $71,893
Median Home Value $223,800
Poverty Rate 13.1%
Unemployment Rate 2.5%
Median Age 41.9 years
Homeownership Rate 80.3%
Affordability Ratio 3.1x
Bachelor's Degree+ 24.9%
High School Graduation 90.3%
Cities/Places 11
Population 31,049 42nd of 72
Median Income $71,893 7% lower than state
Poverty Rate 13.1%
Unemployment 2.5%

How Vernon County Changed

Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.

Metric2019–20232020–2024Change
Population30,91531,049+0.4%
Median household income$69,556$71,893+3.4%
Median home value$210,600$223,800+6.3%

Economy & Housing

Household Income Distribution

Under $25K 14.1%
$25K-$50K 18.7%
$50K-$100K 33.5%
$100K+ 33.7%
Detailed income brackets
Under $10K
4.0%
$10K-$15K
4.1%
$15K-$20K
2.9%
$20K-$25K
3.1%
$25K-$30K
4.2%
$30K-$35K
3.6%
$35K-$40K
3.3%
$40K-$45K
4.8%
$45K-$50K
2.9%
$50K-$60K
8.3%
$60K-$75K
11.5%
$75K-$100K
13.7%
$100K-$125K
12.7%
$125K-$150K
6.6%
$150K-$200K
8.3%
$200K+
6.0%

Employment

2.5% Unemployment Rate State: 3.3%|National: 5.2%
59.5% Labor Force Participation

Housing Overview

Owner 80.3%
Renter 19.7%
Affordability Index Affordable
3.1x home value to income ratio
Median gross rent $836/mo 14.0% of median household income annually

People & Demographics

Diversity Index

11out of 100
Very Low Diversity

A less diverse community where one racial or ethnic group represents a large majority.

State average: 37 | National average: 61

Education

Cities & Places in Vernon County

CityPopulationMedian IncomePovertyHome Value
Viroqua4,471$67,4387.7%$209,900
Westby2,432$72,8758.0%$174,200
Hillsboro1,353$60,00012.0%$155,800
Coon Valley857$73,9298.5%$197,300
Stoddard823$64,01814.5%$184,500
La Farge575$46,04224.3%$136,000
Viola551$88,2148.6%$103,900
De Soto503$91,4515.8%$120,400
Readstown381$36,87517.7%$110,700
Chaseburg304$88,7509.5%$180,000
Genoa273$58,75011.0%$203,100

Population Overview

Vernon County is located in Wisconsin with a total population of 31,049. It is the 42nd most populous county out of 72 in Wisconsin. The county encompasses 11 Census-designated places.

Age Demographics

The median age in Vernon County is 41.9 years. This is 4% higher than the state median of 40.2 years.

Economy, Income & Housing

The median household income in Vernon County is $71,893. This is 7% lower than the state median of $77,485. It is also 11% lower than the national median of $80,734. The poverty rate stands at 13.1%. This is 24% higher than the state poverty rate of 10.5%. The unemployment rate is 2.5%. This is 23% lower than the state rate of 3.3%. The median home value is $223,800. Housing costs are 16% lower than the state median of $266,500. The home-value-to-income ratio is 3.1x. 80.3% of occupied housing units are owner-occupied. This homeownership rate is 18% higher than the state average of 67.8%.

Race & Ethnicity

Vernon County has a predominantly White (non-Hispanic) population, comprising 94.3% of all residents. Hispanic or Latino residents account for 1.8%. The Black or African American population (0.3%) is well below the state average of 5.9%. The Hispanic or Latino population (1.8%) is well below the state average of 8.0%. The Asian population (0.2%) is well below the state average of 2.9%.

Education

24.9% of residents aged 25 and older hold a bachelor's degree or higher. This is 25% lower than the state rate of 33.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 90.3%.

Data Sources & Methodology

All figures for Vernon County come from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates, with comparisons drawn against Wisconsin and national averages from the same dataset. See our methodology page for how each metric is defined, or data.census.gov for official tables with margins of error.

Frequently Asked Questions

What is the population of Vernon County, Wisconsin?

Vernon County has a population of 31,049, making it the 42nd most populous county in Wisconsin.

What is the median income in Vernon County?

The median household income in Vernon County is $71,893 with a poverty rate of 13.1%.

How many cities are in Vernon County, Wisconsin?

Vernon County contains 11 Census-designated places.