Viroqua, Wisconsin Demographics & Population 2026
During the 2020–2024 ACS period, Viroqua, Wisconsin had a total population of 4,471, the 167th largest city in Wisconsin, with a median household income of $67,438, which is 13% lower than the state average. The poverty rate is 7.7%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Viroqua Quick Facts
How Viroqua Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 4,469 | 4,471 | +0.0% |
| Median household income | $66,039 | $67,438 | +2.1% |
| Median home value | $207,200 | $209,900 | +1.3% |
How Viroqua Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 37 | National average: 61
Education
Educational Attainment (Adults 25+)
Viroqua Rankings in Wisconsin
Explore Wisconsin Rankings
Other Cities in Vernon County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Westby | 2,432 | $72,875 | 8.0% | $174,200 |
| Hillsboro | 1,353 | $60,000 | 12.0% | $155,800 |
| Coon Valley | 857 | $73,929 | 8.5% | $197,300 |
| Stoddard | 823 | $64,018 | 14.5% | $184,500 |
| La Farge | 575 | $46,042 | 24.3% | $136,000 |
| Viola | 551 | $88,214 | 8.6% | $103,900 |
| De Soto | 503 | $91,451 | 5.8% | $120,400 |
| Readstown | 381 | $36,875 | 17.7% | $110,700 |
| Chaseburg | 304 | $88,750 | 9.5% | $180,000 |
| Genoa | 273 | $58,750 | 11.0% | $203,100 |
Cities Similar to Viroqua
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Mosinee | 4,498 | $73,479 | $156,100 | 25.9% | 9.3% |
| Prescott | 4,503 | $74,412 | $306,900 | 34.3% | 11.5% |
| Medford | 4,431 | $59,842 | $186,600 | 22.7% | 7.9% |
| Oconto | 4,625 | $61,506 | $148,700 | 12.4% | 12.3% |
| Mauston | 4,248 | $63,636 | $150,200 | 20.3% | 18.5% |
Population Overview
Viroqua is a small community located in Wisconsin, within Vernon County. The total population is 4,471. It ranks as the 167th most populous out of 808 Census-designated places in Wisconsin.
Age Demographics
The median age in Viroqua is 46.4 years. This is 15% higher than the state median of 40.2 years. 13.7% of residents are 75 or older, suggesting a significant retirement-age population with implications for healthcare services and senior housing.
Economy, Income & Housing
The median household income in Viroqua is $67,438. This is 13% lower than the state median of $77,485. It is also 16% lower than the national median of $80,734. The poverty rate stands at 7.7%. This is 27% lower than the state poverty rate of 10.5%. The unemployment rate is 2.9%. This is 11% lower than the state rate of 3.3%. The median home value is $209,900. Housing costs are 21% lower than the state median of $266,500. The home-value-to-income ratio is 3.1x. 65.7% of occupied housing units are owner-occupied. This homeownership rate is 3% lower than the state average of 67.8%.
Race & Ethnicity
Viroqua has a predominantly White (non-Hispanic) population, comprising 92.2% of all residents. Hispanic or Latino residents account for 2.8%. The Black or African American population (0.5%) is well below the state average of 5.9%. The Hispanic or Latino population (2.8%) is well below the state average of 8.0%.
Education
31.3% of residents aged 25 and older hold a bachelor's degree or higher. This is 6% lower than the state rate of 33.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 93.7%.
Data Sources & Methodology
All demographic data for Viroqua, Wisconsin is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Wisconsin state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 808 Census-designated places in Wisconsin. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Viroqua, Wisconsin?
Viroqua, Wisconsin has a population of 4,471 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Viroqua, WI?
The median household income in Viroqua is $67,438, which is 16% lower than the national median of $80,734.
What is the poverty rate in Viroqua, WI?
The poverty rate in Viroqua is 7.7%. This means approximately 329 residents live below the federal poverty line.
What is the racial makeup of Viroqua, Wisconsin?
Viroqua's population is 92.2% White, 0.5% Black, 2.8% Hispanic/Latino, and 0.0% Asian.
What is the median home value in Viroqua, WI?
The median home value in Viroqua is $209,900. The home-value-to-income ratio is 3.1x.
How educated is Viroqua, Wisconsin?
31.3% of adults (25+) in Viroqua hold a bachelor's degree or higher, and 12.7% hold a graduate or professional degree.