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Winnebago County, Wisconsin Demographics 2026

Winnebago County, Wisconsin has a population of 171,769, the 7th most populous county in Wisconsin. The median household income is $74,925 and the median home value is $225,800. The poverty rate is 11.3%.

Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes

Winnebago County Quick Facts

Population 171,769
Median Household Income $74,925
Median Home Value $225,800
Poverty Rate 11.3%
Unemployment Rate 2.2%
Median Age 38.7 years
Homeownership Rate 65.8%
Affordability Ratio 3.0x
Bachelor's Degree+ 31.1%
High School Graduation 94.4%
Cities/Places 10
Population 171,769 7th of 72
Median Income $74,925 3% lower than state
Poverty Rate 11.3%
Unemployment 2.2%

How Winnebago County Changed

Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.

Metric2019–20232020–2024Change
Population171,357171,769+0.2%
Median household income$72,873$74,925+2.8%
Median home value$208,600$225,800+8.2%

Economy & Housing

Household Income Distribution

Under $25K 12.5%
$25K-$50K 19.6%
$50K-$100K 32.3%
$100K+ 35.6%
Detailed income brackets
Under $10K
3.9%
$10K-$15K
2.3%
$15K-$20K
3.1%
$20K-$25K
3.2%
$25K-$30K
4.3%
$30K-$35K
3.8%
$35K-$40K
3.8%
$40K-$45K
4.0%
$45K-$50K
3.7%
$50K-$60K
7.9%
$60K-$75K
10.1%
$75K-$100K
14.3%
$100K-$125K
12.2%
$125K-$150K
7.9%
$150K-$200K
8.0%
$200K+
7.5%

Employment

2.2% Unemployment Rate State: 3.3%|National: 5.2%
65.8% Labor Force Participation

Housing Overview

Owner 65.8%
Renter 34.2%
Affordability Index Affordable
3.0x home value to income ratio
Median gross rent $965/mo 15.5% of median household income annually

People & Demographics

Diversity Index

27out of 100
Low Diversity

A less diverse community where one racial or ethnic group represents a large majority.

State average: 37 | National average: 61

Education

Cities & Places in Winnebago County

CityPopulationMedian IncomePovertyHome Value
Oshkosh66,729$62,18817.5%$177,700
Neenah27,336$75,3748.6%$210,700
Fox Crossing19,131$79,1878.2%$248,100
Menasha18,273$64,69812.0%$191,800
Omro3,642$62,0008.1%$197,900
Winneconne2,511$82,4115.4%$218,100
Butte des Morts1,064$121,6671.9%$404,100
Winchester569$88,1905.3%$222,700
Waukau325N/A1.8%$189,400
Eureka167$54,5001.2%$164,500

Population Overview

Winnebago County is located in Wisconsin with a total population of 171,769. It is the 7th most populous county out of 72 in Wisconsin. The county encompasses 10 Census-designated places.

Age Demographics

The median age in Winnebago County is 38.7 years. This is 4% lower than the state median of 40.2 years.

Economy, Income & Housing

The median household income in Winnebago County is $74,925. This is 3% lower than the state median of $77,485. It is also 7% lower than the national median of $80,734. The poverty rate stands at 11.3%. This is 7% higher than the state poverty rate of 10.5%. The unemployment rate is 2.2%. This is 33% lower than the state rate of 3.3%. The median home value is $225,800. Housing costs are 15% lower than the state median of $266,500. The home-value-to-income ratio is 3.0x. 65.8% of occupied housing units are owner-occupied. This homeownership rate is 3% lower than the state average of 67.8%.

Race & Ethnicity

The largest racial or ethnic group in Winnebago County is White (non-Hispanic), making up 84.9% of the population. Hispanic or Latino residents account for 5.1%. The Black or African American population (2.7%) is well below the state average of 5.9%.

Education

31.1% of residents aged 25 and older hold a bachelor's degree or higher. This is 7% lower than the state rate of 33.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 94.4%.

Data Sources & Methodology

All figures for Winnebago County come from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates, with comparisons drawn against Wisconsin and national averages from the same dataset. See our methodology page for how each metric is defined, or data.census.gov for official tables with margins of error.

Frequently Asked Questions

What is the population of Winnebago County, Wisconsin?

Winnebago County has a population of 171,769, making it the 7th most populous county in Wisconsin.

What is the median income in Winnebago County?

The median household income in Winnebago County is $74,925 with a poverty rate of 11.3%.

How many cities are in Winnebago County, Wisconsin?

Winnebago County contains 10 Census-designated places.