Menasha, Wisconsin Demographics & Population 2026
During the 2020–2024 ACS period, Menasha, Wisconsin had a total population of 18,273, the 47th largest city in Wisconsin, with a median household income of $64,698, which is 17% lower than the state average. The poverty rate is 12.0%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Menasha Quick Facts
How Menasha Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 18,130 | 18,273 | +0.8% |
| Median household income | $64,392 | $64,698 | +0.5% |
| Median home value | $169,200 | $191,800 | +13.4% |
How Menasha Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 37 | National average: 61
Education
Educational Attainment (Adults 25+)
Menasha Rankings in Wisconsin
Explore Wisconsin Rankings
Other Cities in Winnebago County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Oshkosh | 66,729 | $62,188 | 17.5% | $177,700 |
| Neenah | 27,336 | $75,374 | 8.6% | $210,700 |
| Fox Crossing | 19,131 | $79,187 | 8.2% | $248,100 |
| Omro | 3,642 | $62,000 | 8.1% | $197,900 |
| Winneconne | 2,511 | $82,411 | 5.4% | $218,100 |
| Butte des Morts | 1,064 | $121,667 | 1.9% | $404,100 |
| Winchester | 569 | $88,190 | 5.3% | $222,700 |
| Waukau | 325 | N/A | 1.8% | $189,400 |
| Eureka | 167 | $54,500 | 1.2% | $164,500 |
Cities Similar to Menasha
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Cudahy | 17,853 | $66,719 | $216,500 | 29.1% | 11.4% |
| Marshfield | 18,700 | $58,407 | $177,800 | 25.6% | 11.6% |
| Ashwaubenon | 17,314 | $69,667 | $266,600 | 36.2% | 11.6% |
| Wisconsin Rapids | 18,722 | $55,253 | $131,900 | 18.1% | 14.8% |
| Beaver Dam | 16,565 | $66,673 | $201,900 | 25.1% | 8.9% |
Population Overview
Menasha is a small city located in Wisconsin, within Winnebago County. The total population is 18,273. It ranks as the 47th most populous out of 808 Census-designated places in Wisconsin.
Age Demographics
The median age in Menasha is 37.6 years. This is 6% lower than the state median of 40.2 years.
Economy, Income & Housing
The median household income in Menasha is $64,698. This is 17% lower than the state median of $77,485. It is also 20% lower than the national median of $80,734. The poverty rate stands at 12.0%. This is 14% higher than the state poverty rate of 10.5%. The unemployment rate is 3.2%. This is 1% lower than the state rate of 3.3%. The median home value is $191,800. Housing costs are 28% lower than the state median of $266,500. The home-value-to-income ratio is 3.0x. 64.3% of occupied housing units are owner-occupied. This homeownership rate is 5% lower than the state average of 67.8%.
Race & Ethnicity
The largest racial or ethnic group in Menasha is White (non-Hispanic), making up 78.8% of the population. Hispanic or Latino residents account for 12.3%. The Black or African American population (1.5%) is well below the state average of 5.9%. The Hispanic or Latino population is significantly higher than the state average (12.3% vs 8.0%).
Education
25.8% of residents aged 25 and older hold a bachelor's degree or higher. This is 23% lower than the state rate of 33.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 93.4%.
Data Sources & Methodology
All demographic data for Menasha, Wisconsin is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Wisconsin state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 808 Census-designated places in Wisconsin. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Menasha, Wisconsin?
Menasha, Wisconsin has a population of 18,273 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Menasha, WI?
The median household income in Menasha is $64,698, which is 20% lower than the national median of $80,734.
What is the poverty rate in Menasha, WI?
The poverty rate in Menasha is 12.0%. This means approximately 2,190 residents live below the federal poverty line.
What is the racial makeup of Menasha, Wisconsin?
Menasha's population is 78.8% White, 1.5% Black, 12.3% Hispanic/Latino, and 2.9% Asian.
What is the median home value in Menasha, WI?
The median home value in Menasha is $191,800. The home-value-to-income ratio is 3.0x.
How educated is Menasha, Wisconsin?
25.8% of adults (25+) in Menasha hold a bachelor's degree or higher, and 7.8% hold a graduate or professional degree.