Neenah, Wisconsin Demographics & Population 2026
During the 2020–2024 ACS period, Neenah, Wisconsin had a total population of 27,336, the 29th largest city in Wisconsin, with a median household income of $75,374, which is 3% lower than the state average. The poverty rate is 8.6%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Key Takeaways
- Near full employment with an unemployment rate of just 2.2%.
Neenah Quick Facts
How Neenah Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 27,409 | 27,336 | -0.3% |
| Median household income | $73,880 | $75,374 | +2.0% |
| Median home value | $194,700 | $210,700 | +8.2% |
How Neenah Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 37 | National average: 61
Education
Educational Attainment (Adults 25+)
Neenah Rankings in Wisconsin
Explore Wisconsin Rankings
Other Cities in Winnebago County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Oshkosh | 66,729 | $62,188 | 17.5% | $177,700 |
| Fox Crossing | 19,131 | $79,187 | 8.2% | $248,100 |
| Menasha | 18,273 | $64,698 | 12.0% | $191,800 |
| Omro | 3,642 | $62,000 | 8.1% | $197,900 |
| Winneconne | 2,511 | $82,411 | 5.4% | $218,100 |
| Butte des Morts | 1,064 | $121,667 | 1.9% | $404,100 |
| Winchester | 569 | $88,190 | 5.3% | $222,700 |
| Waukau | 325 | N/A | 1.8% | $189,400 |
| Eureka | 167 | $54,500 | 1.2% | $164,500 |
Cities Similar to Neenah
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Superior | 26,677 | $64,216 | $180,400 | 29.1% | 13.3% |
| Mount Pleasant | 27,953 | $91,616 | $292,400 | 37.7% | 5.9% |
| De Pere | 25,301 | $84,869 | $280,600 | 37.7% | 5.6% |
| West Bend | 32,030 | $74,076 | $263,100 | 28.6% | 8.2% |
| Caledonia | 25,257 | $93,152 | $303,400 | 32.2% | 4.5% |
Population Overview
Neenah is a mid-sized community located in Wisconsin, within Winnebago County. The total population is 27,336. It ranks as the 29th most populous out of 808 Census-designated places in Wisconsin.
Age Demographics
The median age in Neenah is 38.0 years. This is 5% lower than the state median of 40.2 years.
Economy, Income & Housing
The median household income in Neenah is $75,374. This is 3% lower than the state median of $77,485. It is also 7% lower than the national median of $80,734. The poverty rate stands at 8.6%. This is 18% lower than the state poverty rate of 10.5%. The unemployment rate is 2.2%. This is 31% lower than the state rate of 3.3%. The median home value is $210,700. Housing costs are 21% lower than the state median of $266,500. With a home-value-to-income ratio of just 2.8x, Neenah is one of the most affordable housing markets in the area. 66.2% of occupied housing units are owner-occupied. This homeownership rate is 2% lower than the state average of 67.8%.
Race & Ethnicity
The largest racial or ethnic group in Neenah is White (non-Hispanic), making up 82.5% of the population. Hispanic or Latino residents account for 8.5%. The Black or African American population (1.7%) is well below the state average of 5.9%.
Education
35.8% of residents aged 25 and older hold a bachelor's degree or higher. This is 7% higher than the state rate of 33.4%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 94.6%.
Data Sources & Methodology
All demographic data for Neenah, Wisconsin is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Wisconsin state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 808 Census-designated places in Wisconsin. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Neenah, Wisconsin?
Neenah, Wisconsin has a population of 27,336 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Neenah, WI?
The median household income in Neenah is $75,374, which is 7% lower than the national median of $80,734.
What is the poverty rate in Neenah, WI?
The poverty rate in Neenah is 8.6%. This means approximately 2,339 residents live below the federal poverty line.
What is the racial makeup of Neenah, Wisconsin?
Neenah's population is 82.5% White, 1.7% Black, 8.5% Hispanic/Latino, and 2.6% Asian.
What is the median home value in Neenah, WI?
The median home value in Neenah is $210,700. The home-value-to-income ratio is 2.8x.
How educated is Neenah, Wisconsin?
35.8% of adults (25+) in Neenah hold a bachelor's degree or higher, and 12.6% hold a graduate or professional degree.