Holbrook, Arizona Demographics & Population 2026
During the 2020–2024 ACS period, Holbrook, Arizona had a total population of 4,858, the 100th largest city in Arizona, with a median household income of $56,502, which is 29% lower than the state average. The poverty rate is 19.8%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Key Takeaways
- One of the most racially diverse communities in Arizona (diversity index: 72/100).
Holbrook Quick Facts
How Holbrook Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 4,834 | 4,858 | +0.5% |
| Median household income | $61,979 | $56,502 | -8.8% |
| Median home value | $138,600 | $163,600 | +18.0% |
How Holbrook Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
This community is exceptionally diverse, with no single racial or ethnic group dominating the population.
State average: 62 | National average: 61
Education
Educational Attainment (Adults 25+)
Holbrook Rankings in Arizona
Explore Arizona Rankings
Other Cities in Navajo County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Show Low | 12,102 | $60,368 | 12.2% | $299,600 |
| Winslow | 8,773 | $58,346 | 29.8% | $167,600 |
| Snowflake | 6,444 | $76,174 | 14.0% | $271,800 |
| Kayenta | 4,927 | $58,423 | 37.7% | $37,400 |
| Whiteriver | 4,545 | $37,440 | 42.2% | $59,500 |
| Taylor | 4,183 | $90,275 | 14.3% | $307,500 |
| Pinetop-Lakeside | 4,101 | $60,694 | 9.0% | $370,800 |
| Heber-Overgaard | 3,621 | $58,542 | 11.8% | $271,200 |
| Lake of the Woods | 3,250 | $55,987 | 12.8% | $272,200 |
| White Mountain Lake | 2,910 | $50,263 | 15.9% | $172,700 |
Cities Similar to Holbrook
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| San Carlos | 4,973 | $56,302 | $67,200 | 2.3% | 40.4% |
| Kayenta | 4,927 | $58,423 | $37,400 | 18.4% | 37.7% |
| Lake Montezuma | 4,929 | $64,455 | $285,200 | 16.4% | 9.7% |
| Three Points | 5,254 | $56,898 | $187,700 | 10.0% | 15.3% |
| Summit | 4,896 | $47,064 | $150,400 | 5.5% | 31.8% |
Population Overview
Holbrook is a small community located in Arizona, within Navajo County. The total population is 4,858. It ranks as the 100th most populous out of 441 Census-designated places in Arizona.
Age Demographics
The median age in Holbrook is 34.3 years. This is 12% lower than the state median of 39.0 years.
Economy, Income & Housing
The median household income in Holbrook is $56,502. This is 29% lower than the state median of $79,964. It is also 30% lower than the national median of $80,734. The poverty rate stands at 19.8%. This is 58% higher than the state poverty rate of 12.5%. The unemployment rate is 3.4%. This is 32% lower than the state rate of 5.1%. The median home value is $163,600. Housing costs are 59% lower than the state median of $394,500. With a home-value-to-income ratio of just 2.9x, Holbrook is one of the most affordable housing markets in the area. 60.9% of occupied housing units are owner-occupied. This homeownership rate is 10% lower than the state average of 67.4%.
Race & Ethnicity
Holbrook is a highly diverse community where no single racial or ethnic group constitutes a majority of the population. Hispanic or Latino residents account for 30.6%. The Asian population (0.1%) is well below the state average of 3.5%.
Education
14.6% of residents aged 25 and older hold a bachelor's degree or higher. This is 56% lower than the state rate of 33.3%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 86.2%.
Data Sources & Methodology
All demographic data for Holbrook, Arizona is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Arizona state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 441 Census-designated places in Arizona. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Holbrook, Arizona?
Holbrook, Arizona has a population of 4,858 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Holbrook, AZ?
The median household income in Holbrook is $56,502, which is 30% lower than the national median of $80,734.
What is the poverty rate in Holbrook, AZ?
The poverty rate in Holbrook is 19.8%. This means approximately 879 residents live below the federal poverty line.
What is the racial makeup of Holbrook, Arizona?
Holbrook's population is 33.7% White, 4.0% Black, 30.6% Hispanic/Latino, and 0.1% Asian.
What is the median home value in Holbrook, AZ?
The median home value in Holbrook is $163,600. The home-value-to-income ratio is 2.9x.
How educated is Holbrook, Arizona?
14.6% of adults (25+) in Holbrook hold a bachelor's degree or higher, and 6.5% hold a graduate or professional degree.