Rainbow City, Arizona Demographics & Population 2026
During the 2020–2024 ACS period, Rainbow City, Arizona had a total population of 807, the 226th largest community in Arizona, with a median household income of $23,311, which is 71% lower than the state average. The poverty rate is 47.7%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Key Takeaways
- Household income is 71% below the state average, indicating significant economic challenges.
- More than 1 in 4 residents live below the poverty line (47.7%), well above the national average of 12.4%.
- Only 8.5% of adults have a bachelor's degree, well below the national average of 35.7%.
- Unemployment rate of 17.3% is notably above the national average.
Rainbow City Quick Facts
How Rainbow City Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 901 | 807 | -10.4% |
| Median household income | $16,953 | $23,311 | +37.5% |
| Median home value | $92,700 | $96,200 | +3.8% |
How Rainbow City Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A less diverse community where one racial or ethnic group represents a large majority.
State average: 62 | National average: 61
Education
Educational Attainment (Adults 25+)
Rainbow City Rankings in Arizona
Explore Arizona Rankings
Other Cities in Navajo County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Show Low | 12,102 | $60,368 | 12.2% | $299,600 |
| Winslow | 8,773 | $58,346 | 29.8% | $167,600 |
| Snowflake | 6,444 | $76,174 | 14.0% | $271,800 |
| Kayenta | 4,927 | $58,423 | 37.7% | $37,400 |
| Holbrook | 4,858 | $56,502 | 19.8% | $163,600 |
| Whiteriver | 4,545 | $37,440 | 42.2% | $59,500 |
| Taylor | 4,183 | $90,275 | 14.3% | $307,500 |
| Pinetop-Lakeside | 4,101 | $60,694 | 9.0% | $370,800 |
| Heber-Overgaard | 3,621 | $58,542 | 11.8% | $271,200 |
| Lake of the Woods | 3,250 | $55,987 | 12.8% | $272,200 |
Cities Similar to Rainbow City
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Komatke | 809 | N/A | N/A | 22.1% | 10.8% |
| Second Mesa | 832 | N/A | $72,200 | 5.9% | 44.6% |
| Rancho Mesa Verde | 759 | N/A | $186,100 | 0.0% | 0.0% |
| Whitecone | 805 | $31,083 | $123,900 | 1.0% | 50.4% |
| Low Mountain | 697 | $24,500 | $59,000 | 6.7% | 51.9% |
A note before these figures: with a population of 807, Rainbow City's ACS estimates come from a small number of survey responses and carry wide margins of error. Individual percentages below — particularly rates that round to 0% or 100% — are approximations, not precise measurements. See data.census.gov for the published margins of error.
Population Overview
Rainbow City is a small community located in Arizona, within Navajo County. The total population is 807. It ranks as the 226th most populous out of 441 Census-designated places in Arizona.
Age Demographics
The median age in Rainbow City is 26.6 years. This is 32% lower than the state median of 39.0 years. With 44.2% of the population under 18, Rainbow City has a notably young demographic profile, suggesting a family-oriented community.
Economy, Income & Housing
The median household income in Rainbow City is $23,311. This is 71% lower than the state median of $79,964. It is also 71% lower than the national median of $80,734. The poverty rate stands at 47.7%. This is 282% higher than the state poverty rate of 12.5%. With more than one in five residents living below the poverty line, economic hardship is a significant challenge for the community. The unemployment rate is 17.3%. This is 241% higher than the state rate of 5.1%. The median home value is $96,200. Housing costs are 76% lower than the state median of $394,500. The home-value-to-income ratio is 4.1x. 73.5% of occupied housing units are owner-occupied. This homeownership rate is 9% higher than the state average of 67.4%.
Race & Ethnicity
Education
8.5% of residents aged 25 and older hold a bachelor's degree or higher. This is 75% lower than the state rate of 33.3%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 64.8%.
Data Sources & Methodology
All demographic data for Rainbow City, Arizona is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Arizona state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 441 Census-designated places in Arizona. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Rainbow City, Arizona?
Rainbow City, Arizona has a population of 807 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Rainbow City, AZ?
The median household income in Rainbow City is $23,311, which is 71% lower than the national median of $80,734.
What is the poverty rate in Rainbow City, AZ?
The poverty rate in Rainbow City is 47.7%. This means approximately 385 residents live below the federal poverty line.
What is the racial makeup of Rainbow City, Arizona?
Rainbow City's population is 0.0% White, 0.0% Black, 0.0% Hispanic/Latino, and 0.0% Asian.
What is the median home value in Rainbow City, AZ?
The median home value in Rainbow City is $96,200. The home-value-to-income ratio is 4.1x.
How educated is Rainbow City, Arizona?
8.5% of adults (25+) in Rainbow City hold a bachelor's degree or higher, and 0.0% hold a graduate or professional degree.