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Kaunakakai, Hawaii Demographics & Population 2026

Highly DiverseNo single racial/ethnic group makes up a majority of the population

During the 2020–2024 ACS period, Kaunakakai, Hawaii had a total population of 4,360, the 66th largest community in Hawaii, with a median household income of $76,131, which is 24% lower than the state average. The poverty rate is 13.7%.

Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes

Key Takeaways

Kaunakakai Quick Facts

Population 4,360
Median Household Income $76,131
Median Home Value $368,100
Poverty Rate 13.7%
Unemployment Rate 6.7%
Median Age 34.4 years
Homeownership Rate 60.2%
Affordability Ratio 4.8x
Bachelor's Degree or Higher 19.1%
High School Graduation Rate 88.8%
Diversity Index 73/100
Population 4,360 66th of 163
Median Income $76,131 bottom 30%
Poverty Rate 13.7% 10% higher than national
Median Home Value $368,100 bottom 20%

How Kaunakakai Changed

Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.

Metric2019–20232020–2024Change
Population3,7214,360+17.2%
Median household income$76,944$76,131-1.1%
Median home value$335,200$368,100+9.8%

How Kaunakakai Compares

Economy & Housing

Household Income Distribution

Under $25K 25.2%
$25K-$50K 10.2%
$50K-$100K 25.7%
$100K+ 39.0%
Detailed income brackets
Under $10K
4.6%
$10K-$15K
2.9%
$15K-$20K
10.4%
$20K-$25K
7.3%
$25K-$30K
6.0%
$30K-$35K
0.9%
$35K-$40K
2.0%
$40K-$45K
1.0%
$45K-$50K
0.3%
$50K-$60K
4.3%
$60K-$75K
8.8%
$75K-$100K
12.5%
$100K-$125K
6.5%
$125K-$150K
7.2%
$150K-$200K
8.2%
$200K+
17.2%

Employment

6.7% Unemployment Rate State: 4.9%|National: 5.2%
56.0% Labor Force Participation

Housing Overview

Owner 60.2%
Renter 39.8%
Affordability Index Moderate
4.8x home value to income ratio
Median gross rent $879/mo 13.9% of median household income annually

People & Demographics

Diversity Index

73out of 100
Very High Diversity

This community is exceptionally diverse, with no single racial or ethnic group dominating the population.

State average: 76 | National average: 61

Education

Kaunakakai Rankings in Hawaii

#66 Population of 163
#122 Median Income of 159
#136 Education of 163
#131 Home Value of 153

Other Cities in Maui County

CityPopulationMedian IncomePovertyHome Value
Kahului 28,288 $98,077 8.7% $862,600
Kihei 21,567 $87,772 7.4% $919,900
Wailuku 16,926 $102,942 4.6% $855,700
Waihee-Waiehu 10,988 $126,735 6.0% $777,000
Lahaina 10,162 $88,889 11.5% $881,700
Haiku-Pauwela 9,178 $101,396 8.3% $1,093,800
Pukalani 8,679 $102,976 10.6% $973,700
Makawao 7,353 $96,444 10.2% $888,000
Napili-Honokowai 7,308 $105,565 8.1% $878,900
Kula 6,791 $100,433 12.3% $1,127,700

Cities Similar to Kaunakakai

These cities in the same state have comparable population and economic profiles.

CityPopulationMedian IncomeHome ValueBachelor's+Poverty
Hanamaulu4,972$82,358$687,50017.0%6.2%
Ainaloa4,094$58,918$228,30010.0%26.7%
Mountain View3,756$69,299$356,80012.8%20.9%
Kekaha3,768$84,375$682,90015.7%18.9%
Kalaheo4,435$110,607$956,90041.1%11.4%

Population Overview

Kaunakakai is a small community located in Hawaii, within Maui County. The total population is 4,360. It ranks as the 66th most populous out of 163 Census-designated places in Hawaii.

Age Demographics

The median age in Kaunakakai is 34.4 years. This is 16% lower than the state median of 40.9 years. With 29.7% of the population under 18, Kaunakakai has a notably young demographic profile, suggesting a family-oriented community. 10.8% of residents are 75 or older, suggesting a significant retirement-age population with implications for healthcare services and senior housing.

Economy, Income & Housing

The median household income in Kaunakakai is $76,131. This is 24% lower than the state median of $100,389. It is also 6% lower than the national median of $80,734. The poverty rate stands at 13.7%. This is 36% higher than the state poverty rate of 10.0%. The unemployment rate is 6.7%. This is 36% higher than the state rate of 4.9%. The median home value is $368,100. Housing costs are 56% lower than the state median of $839,100. The home-value-to-income ratio is 4.8x. 60.2% of occupied housing units are owner-occupied. This homeownership rate is 4% lower than the state average of 63.0%.

Race & Ethnicity

Kaunakakai is a highly diverse community where no single racial or ethnic group constitutes a majority of the population. Asian residents account for 12.2%. The White (non-Hispanic) population (6.6%) is well below the state average of 20.9%. The Black or African American population (0.0%) is well below the state average of 1.8%. The Asian population (12.2%) is well below the state average of 36.4%.

Education

19.1% of residents aged 25 and older hold a bachelor's degree or higher. This is 47% lower than the state rate of 36.1%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 88.8%.

Data Sources & Methodology

All demographic data for Kaunakakai, Hawaii is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Hawaii state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 163 Census-designated places in Hawaii. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.

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Frequently Asked Questions

What is the population of Kaunakakai, Hawaii?

Kaunakakai, Hawaii has a population of 4,360 according to the most recent U.S. Census ACS 5-Year Estimates.

What is the median household income in Kaunakakai, HI?

The median household income in Kaunakakai is $76,131, which is 6% lower than the national median of $80,734.

What is the poverty rate in Kaunakakai, HI?

The poverty rate in Kaunakakai is 13.7%. This means approximately 596 residents live below the federal poverty line.

What is the racial makeup of Kaunakakai, Hawaii?

Kaunakakai's population is 6.6% White, 0.0% Black, 13.4% Hispanic/Latino, and 12.2% Asian.

What is the median home value in Kaunakakai, HI?

The median home value in Kaunakakai is $368,100. The home-value-to-income ratio is 4.8x.

How educated is Kaunakakai, Hawaii?

19.1% of adults (25+) in Kaunakakai hold a bachelor's degree or higher, and 7.1% hold a graduate or professional degree.