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Holland, Massachusetts Demographics & Population 2026

During the 2020–2024 ACS period, Holland, Massachusetts had a total population of 1,301, the 217th largest community in Massachusetts, with a median household income of $86,615, which is 17% lower than the state average. The poverty rate is 5.7%.

Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes

Holland Quick Facts

Population 1,301
Median Household Income $86,615
Median Home Value $325,200
Poverty Rate 5.7%
Unemployment Rate 2.8%
Median Age 60.1 years
Homeownership Rate 97.0%
Affordability Ratio 3.8x
Bachelor's Degree or Higher 30.6%
High School Graduation Rate 94.2%
Diversity Index 18/100
Population 1,301 217th of 248
Median Income $86,615 below average
Poverty Rate 5.7% 54% lower than national
Median Home Value $325,200 bottom 20%

How Holland Changed

Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.

Metric2019–20232020–2024Change
Population1,3131,301-0.9%
Median household income$83,382$86,615+3.9%
Median home value$281,000$325,200+15.7%

How Holland Compares

Economy & Housing

Household Income Distribution

Under $25K 9.8%
$25K-$50K 18.2%
$50K-$100K 35.6%
$100K+ 36.4%
Detailed income brackets
Under $10K
2.4%
$10K-$15K
1.8%
$15K-$20K
3.9%
$20K-$25K
1.8%
$25K-$30K
3.6%
$30K-$35K
0.6%
$35K-$40K
4.4%
$40K-$45K
2.7%
$45K-$50K
7.0%
$50K-$60K
1.6%
$60K-$75K
7.6%
$75K-$100K
26.4%
$100K-$125K
14.5%
$125K-$150K
7.0%
$150K-$200K
5.3%
$200K+
9.6%

Employment

2.8% Unemployment Rate State: 5.1%|National: 5.2%
61.2% Labor Force Participation

Housing Overview

Owner 97.0%
Renter 3.0%
Affordability Index Affordable
3.8x home value to income ratio
Median gross rent $1,750/mo 24.2% of median household income annually

People & Demographics

Diversity Index

18out of 100
Very Low Diversity

A less diverse community where one racial or ethnic group represents a large majority.

State average: 53 | National average: 61

Education

Holland Rankings in Massachusetts

#217 Population of 248
#158 Median Income of 241
#197 Education of 248
#210 Home Value of 242

Other Cities in Hampden County

CityPopulationMedian IncomePovertyHome Value
Springfield 154,749 $52,656 25.8% $245,000
Chicopee 55,295 $62,615 17.3% $274,500
Westfield 40,378 $87,753 10.7% $325,100
Holyoke 37,813 $53,605 27.0% $274,100
West Springfield Town 28,772 $69,371 11.9% $321,500
Agawam Town 28,539 $85,421 6.7% $311,600
Longmeadow 15,696 $149,601 4.1% $454,100
Palmer Town 12,381 $78,480 8.3% $271,400
Wilbraham 3,679 $92,188 10.4% $400,300
Monson Center 1,613 $64,563 14.4% $289,200

Cities Similar to Holland

These cities in the same state have comparable population and economic profiles.

CityPopulationMedian IncomeHome ValueBachelor's+Poverty
West Chatham1,258N/A$739,60073.8%22.0%
West Falmouth1,325$77,292$823,20054.9%13.7%
Oak Bluffs1,184N/AN/A35.8%3.7%
Housatonic1,113N/A$437,00052.3%16.8%
Orleans1,480$78,359$582,00051.0%14.1%

Population Overview

Holland is a small community located in Massachusetts, within Hampden County. The total population is 1,301. It ranks as the 217th most populous out of 248 Census-designated places in Massachusetts.

Age Demographics

The median age in Holland is 60.1 years. This is 50% higher than the state median of 40.0 years. Only 11.8% of residents are under 18, indicating fewer families with children. 11.5% of residents are 75 or older, suggesting a significant retirement-age population with implications for healthcare services and senior housing.

Economy, Income & Housing

The median household income in Holland is $86,615. This is 17% lower than the state median of $103,960. It is also 7% higher than the national median of $80,734. The poverty rate stands at 5.7%. This is 43% lower than the state poverty rate of 10.0%. The unemployment rate is 2.8%. This is 45% lower than the state rate of 5.1%. The median home value is $325,200. Housing costs are 42% lower than the state median of $562,100. The home-value-to-income ratio is 3.8x. 97.0% of occupied housing units are owner-occupied. This homeownership rate is 55% higher than the state average of 62.5%.

Race & Ethnicity

Holland has a predominantly White (non-Hispanic) population, comprising 90.5% of all residents. Hispanic or Latino residents account for 3.7%. The Hispanic or Latino population (3.7%) is well below the state average of 13.3%. The Asian population (2.9%) is well below the state average of 7.2%.

Education

30.6% of residents aged 25 and older hold a bachelor's degree or higher. This is 35% lower than the state rate of 47.3%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 94.2%.

Data Sources & Methodology

All demographic data for Holland, Massachusetts is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Massachusetts state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 248 Census-designated places in Massachusetts. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.

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Frequently Asked Questions

What is the population of Holland, Massachusetts?

Holland, Massachusetts has a population of 1,301 according to the most recent U.S. Census ACS 5-Year Estimates.

What is the median household income in Holland, MA?

The median household income in Holland is $86,615, which is 7% higher than the national median of $80,734.

What is the poverty rate in Holland, MA?

The poverty rate in Holland is 5.7%. This means approximately 74 residents live below the federal poverty line.

What is the racial makeup of Holland, Massachusetts?

Holland's population is 90.5% White, 0.0% Black, 3.7% Hispanic/Latino, and 2.9% Asian.

What is the median home value in Holland, MA?

The median home value in Holland is $325,200. The home-value-to-income ratio is 3.8x.

How educated is Holland, Massachusetts?

30.6% of adults (25+) in Holland hold a bachelor's degree or higher, and 9.1% hold a graduate or professional degree.