Holyoke, Massachusetts Demographics & Population 2026
During the 2020–2024 ACS period, Holyoke, Massachusetts had a total population of 37,813, the 41st largest city in Massachusetts, with a median household income of $53,605, which is 48% lower than the state average. The poverty rate is 27.0%.
Data vintage: U.S. Census Bureau ACS 2020–2024 5-Year Estimates · refreshed July 2026 · Methodology & source notes
Key Takeaways
- Household income is 48% below the state average, indicating significant economic challenges.
- More than 1 in 4 residents live below the poverty line (27.0%), well above the national average of 12.4%.
Holyoke Quick Facts
How Holyoke Changed
Change from the 2019–2023 ACS period to 2020–2024. These are rolling five-year estimates, not year-over-year measurements.
| Metric | 2019–2023 | 2020–2024 | Change |
|---|---|---|---|
| Population | 37,949 | 37,813 | -0.4% |
| Median household income | $51,892 | $53,605 | +3.3% |
| Median home value | $255,300 | $274,100 | +7.4% |
How Holyoke Compares
Median Household Income
Median Home Value
Economy & Housing
Household Income Distribution
Detailed income brackets
Employment
Housing Overview
People & Demographics
Age Distribution
Race & Ethnicity
Diversity Index
A diverse community with significant representation from multiple racial and ethnic groups.
State average: 53 | National average: 61
Education
Educational Attainment (Adults 25+)
Holyoke Rankings in Massachusetts
Explore Massachusetts Rankings
Other Cities in Hampden County
| City | Population | Median Income | Poverty | Home Value |
|---|---|---|---|---|
| Springfield | 154,749 | $52,656 | 25.8% | $245,000 |
| Chicopee | 55,295 | $62,615 | 17.3% | $274,500 |
| Westfield | 40,378 | $87,753 | 10.7% | $325,100 |
| West Springfield Town | 28,772 | $69,371 | 11.9% | $321,500 |
| Agawam Town | 28,539 | $85,421 | 6.7% | $311,600 |
| Longmeadow | 15,696 | $149,601 | 4.1% | $454,100 |
| Palmer Town | 12,381 | $78,480 | 8.3% | $271,400 |
| Wilbraham | 3,679 | $92,188 | 10.4% | $400,300 |
| Monson Center | 1,613 | $64,563 | 14.4% | $289,200 |
| Holland | 1,301 | $86,615 | 5.7% | $325,200 |
Cities Similar to Holyoke
These cities in the same state have comparable population and economic profiles.
| City | Population | Median Income | Home Value | Bachelor's+ | Poverty |
|---|---|---|---|---|---|
| Amherst Town | 38,182 | $66,968 | $484,900 | 75.6% | 23.7% |
| Chelsea | 39,908 | $72,179 | $493,500 | 22.2% | 20.8% |
| Fitchburg | 41,798 | $73,040 | $336,400 | 25.1% | 15.6% |
| Pittsfield | 43,457 | $70,582 | $256,900 | 34.2% | 14.9% |
| Westfield | 40,378 | $87,753 | $325,100 | 33.2% | 10.7% |
Population Overview
Holyoke is a mid-sized community located in Massachusetts, within Hampden County. The total population is 37,813. It ranks as the 41st most populous out of 248 Census-designated places in Massachusetts.
Age Demographics
The median age in Holyoke is 40.0 years. This is about the same as the state median of 40.0 years.
Economy, Income & Housing
The median household income in Holyoke is $53,605. This is 48% lower than the state median of $103,960. It is also 34% lower than the national median of $80,734. The poverty rate stands at 27.0%. This is 169% higher than the state poverty rate of 10.0%. With more than one in five residents living below the poverty line, economic hardship is a significant challenge for the community. The unemployment rate is 7.7%. This is 50% higher than the state rate of 5.1%. The median home value is $274,100. Housing costs are 51% lower than the state median of $562,100. The home-value-to-income ratio is 5.1x. 41.3% of occupied housing units are owner-occupied. This homeownership rate is 34% lower than the state average of 62.5%.
Race & Ethnicity
The largest racial or ethnic group in Holyoke is Hispanic or Latino, making up 52.4% of the population. White (non-Hispanic) residents account for 42.3%. The Black or African American population (2.4%) is well below the state average of 6.4%. The Hispanic or Latino population is significantly higher than the state average (52.4% vs 13.3%). The Asian population (0.9%) is well below the state average of 7.2%.
Education
25.9% of residents aged 25 and older hold a bachelor's degree or higher. This is 45% lower than the state rate of 47.3%. Nationally, 35.7% of adults hold at least a bachelor's degree. The high school graduation rate (or equivalent) is 78.7%.
Data Sources & Methodology
All demographic data for Holyoke, Massachusetts is sourced from the U.S. Census Bureau's American Community Survey (ACS) 2020–2024 5-Year Estimates. The ACS collects data from approximately 3.5 million households annually and pools five years of responses so that even small communities can be measured, though the margin of error widens as the population falls. Comparisons are made against Massachusetts state averages and national averages calculated from the same dataset. Rankings reflect the city's position among all 248 Census-designated places in Massachusetts. Read more about how these figures are produced on our methodology page, or visit data.census.gov for official data.
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Frequently Asked Questions
What is the population of Holyoke, Massachusetts?
Holyoke, Massachusetts has a population of 37,813 according to the most recent U.S. Census ACS 5-Year Estimates.
What is the median household income in Holyoke, MA?
The median household income in Holyoke is $53,605, which is 34% lower than the national median of $80,734.
What is the poverty rate in Holyoke, MA?
The poverty rate in Holyoke is 27.0%. This means approximately 9,979 residents live below the federal poverty line.
What is the racial makeup of Holyoke, Massachusetts?
Holyoke's population is 42.3% White, 2.4% Black, 52.4% Hispanic/Latino, and 0.9% Asian.
What is the median home value in Holyoke, MA?
The median home value in Holyoke is $274,100. The home-value-to-income ratio is 5.1x.
How educated is Holyoke, Massachusetts?
25.9% of adults (25+) in Holyoke hold a bachelor's degree or higher, and 10.1% hold a graduate or professional degree.